Rascasse Audience Intelligence

Celebrity Cruises Audience in United States

A data profile of the people who buy, follow and care about Celebrity Cruises in United States — modelled from more than twelve digital signal sources. Celebrity Cruises has an estimated audience of 4,503,015 people in United States.

#19among POI in United States#519among POI in United States#617in Travel & Leisure

The average Celebrity Cruises fan in United States is 42.8 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Royal Caribbean Cruises Ltd., Hostelling International, Princess Cruises, with strongest over-indexing on Royal Caribbean Cruises Ltd. (13.5× the country average).

Demographically, the Celebrity Cruises audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Celebrity Cruises fan in United States is more female, around 42.8 years old, with strong Travelling tendencies and a notable affinity for Royal Caribbean Cruises Ltd..

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Celebrity Cruises profile in United States.

Audience size
4.5M
in United States
Gender
67.1%♀
32.9% male
Age
42.8
average years
Country rank
#7296
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Celebrity Cruises fans

67.1% are female, 32.9% are male, average age 42.8.

Fig. 02

Gender split

67.1%
Female
32.9%
Male
Demographic split for Celebrity Cruises audience in United States
MetricValue
Female67.1%
Male32.9%
Average age42.8
Estimated audience size4,503,015
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Celebrity Cruises audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3918%
40-4922%
50+30%
Fig. 04

Worldwide distribution

32.1%

of the worldwide Celebrity Cruises audience comes from United States.

Worldwide audience distribution share by country for Celebrity Cruises
CountryShare
United States32.1%
United Kingdom16.3%
Spain6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Celebrity Cruises audience in United States is strongest.

Fig. 05

Top regions by affinity

Celebrity Cruises fans by region: top regions in United States
#RegionReachAffinity×
01Florida~1M3.72×
02Alaska~20K1.88×
03South Carolina~100K1.78×
04Georgia~200K1.43×
05Delaware~20K1.40×
06Rhode Island~20K1.34×
07North Carolina~200K1.33×
08New Jersey~200K1.32×
09New Hampshire~20K1.26×
10Tennessee~100K1.22×
11Connecticut~50K1.18×
12Ohio~200K1.16×
13Virginia~100K1.12×
14Maryland~90K1.12×
15Michigan~100K1.09×
16Kentucky~60K1.07×
17Pennsylvania~200K1.03×
18Maine~20K1.03×
19Massachusetts~90K1.00×
20Nevada~40K0.99×
21Hawaii~20K0.99×
22Alabama~60K0.97×
23New York~200K0.93×
24Arizona~90K0.93×
25Indiana~80K0.93×
26Missouri~70K0.91×
27Wisconsin~60K0.89×
28Minnesota~60K0.88×
29Illinois~100K0.83×
30West Virginia~20K0.83×
31Colorado~60K0.81×
32Utah~30K0.80×
33Kansas~30K0.80×
34Washington~70K0.78×
35Iowa~30K0.76×
36Arkansas~30K0.75×
37Idaho~20K0.75×
38Louisiana~40K0.73×
39Oklahoma~40K0.72×
40Texas~300K0.71×
41Vermont~6K0.71×
42California~300K0.67×
43Mississippi~20K0.65×
44Nebraska~10K0.65×
45North Dakota~6K0.63×
46Oregon~30K0.62×
47Washington, District of Columbia~8K0.60×
48South Dakota~6K0.60×
49Montana~7K0.58×
50New Mexico~10K0.54×
Fig. 06

Affinity by region

Affinity by region — Celebrity Cruises, United States
0.54×1.00×3.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Celebrity Cruises audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Celebrity Cruises audience
#·InterestCategoryAffinity×
01Silversea CruisesTravel & Leisure17.13×
02Oceania CruisesTravel & Leisure16.90×
03Crystal CruisesTravel & Leisure15.86×
04Princess CruisesTravel & Leisure15.32×
05Viking CruisesTravel & Leisure15.28×
06MSC CruisesTravel & Leisure14.96×
07Royal Caribbean Cruises Ltd.Travel & Leisure13.50×
08Hostelling InternationalTravel & Leisure12.37×
09Royal Caribbean InternationalTravel & Leisure12.02×
10Norwegian Cruise LineTravel & Leisure11.35×
11Carnival Cruise LinesTravel & Leisure10.50×
12CheapOairTravel & Leisure9.35×
13OahuTravel & Leisure7.78×
14Carnival CruisesTravel & Leisure7.67×
15Magic KingdomGames6.79×
16Google FlightsTravel & Leisure5.58×
17ShipTravel & Leisure5.58×
18DayBusiness & Career3.24×
19WeekBusiness & Career2.84×
20Bank of AmericaBusiness & Career2.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Celebrity Cruises audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Celebrity Cruises audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.81×
Quality AwarenessPREMIUM1.54×
Career OrientationPOWER1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Celebrity Cruises audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.87×
Social Media UsageJOY0.91×
Early Adopter MentalityPOWER0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Celebrity Cruises have in United States?

Celebrity Cruises has an estimated audience of 4,503,015 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Celebrity Cruises fans?

67.1% of Celebrity Cruises fans are female, 32.9% are male, with an average age of 42.8 years.

03

Which brands do Celebrity Cruises fans like most?

Celebrity Cruises fans show strongest brand affinity for Royal Caribbean Cruises Ltd. (13.5×), Hostelling International (12.37×), and Princess Cruises (15.32×) over the country average.

04

Where do Celebrity Cruises fans live in United States?

Celebrity Cruises fans in United States are most concentrated in Florida (reach ~1M), California (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Celebrity Cruises fans also like?

Beyond Celebrity Cruises itself, the audience over-indexes on Hostelling International (12.37×), Princess Cruises (15.32×), MSC Cruises (14.96×), and Norwegian Cruise Line (11.35×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Celebrity Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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