Celebrity Cruises Audience in United States

Celebrity Cruises logo

Celebrity Cruises has an estimated audience of 4,503,015 people in United States. 67.1% are female, 32.9% are male, average age 42.8. Top regions: Florida, California, Texas. Top brand affinities: Royal Caribbean Cruises Ltd., Hostelling International, MSC Cruises, Princess Cruises, Norwegian Cruise Line.

The average Celebrity Cruises fan in United States is 42.8 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Royal Caribbean Cruises Ltd., Hostelling International, MSC Cruises, with strongest over-indexing on Royal Caribbean Cruises Ltd. (13.5× the country average). Demographically, the Celebrity Cruises audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Celebrity Cruises fans

Demographic split for Celebrity Cruises audience in United States
MetricValue
Female67.1%
Male32.9%
Average age42.8
Estimated audience size4,503,015

Audience persona

The typical Celebrity Cruises fan in United States is more female, around 42.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Royal Caribbean Cruises Ltd..

Top regions in United States

Top regions ranked by reach for Celebrity Cruises in United States
RegionReachAffinity
Florida1,172,3113.85×
California361,5580.73×
Texas288,2010.74×
New York249,6420.99×
Georgia205,4181.48×
North Carolina185,7661.37×
New Jersey163,9391.43×
Pennsylvania163,8901.08×
Ohio161,6501.17×
Illinois132,2880.88×
Michigan129,7831.1×
Virginia125,8581.15×
South Carolina119,7251.77×
Tennessee112,4501.24×
Massachusetts92,4631.04×
Maryland89,4571.16×
Arizona86,4180.94×
Indiana78,9810.96×
Washington75,5180.84×
Missouri64,6850.89×
Kentucky61,3991.09×
Wisconsin60,5480.89×
Colorado60,3400.85×
Alabama58,9720.94×
Minnesota58,8830.91×
Connecticut54,6221.21×
Nevada43,5421×
Louisiana43,4200.75×
Oklahoma36,7380.73×
Utah33,0900.82×
Oregon33,0720.64×
Kansas28,9440.82×
Iowa27,7180.75×
Arkansas26,1290.7×
Mississippi23,1960.63×
New Hampshire21,7431.23×
Rhode Island19,1731.34×
Hawaii19,0750.99×
Idaho16,6680.74×
Delaware16,6471.34×
West Virginia16,2180.77×
Maine16,1741×
Alaska14,9861.56×
Nebraska14,5630.64×
New Mexico11,4720.51×
Washington, District of Columbia8,2020.61×
Montana6,3450.51×
South Dakota5,6170.54×
North Dakota5,2550.57×
Vermont5,1700.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Celebrity Cruises audience
BrandAffinityCategory
Royal Caribbean Cruises Ltd.13.5×Travel & Leisure
Hostelling International12.37×Travel & Leisure
MSC Cruises14.96×Travel & Leisure
Princess Cruises15.32×Travel & Leisure
Norwegian Cruise Line11.35×Travel & Leisure
Google Flights5.58×Travel & Leisure
Carnival Cruises7.67×Travel & Leisure
Viking Cruises15.28×Travel & Leisure
Ship5.58×Travel & Leisure
Carnival Cruise Lines10.5×Travel & Leisure
Day3.24×Business & Career
CheapOair9.35×Travel & Leisure
Royal Caribbean International12.02×Travel & Leisure
Crystal Cruises15.86×Travel & Leisure
Oceania Cruises16.9×Travel & Leisure
Bank of America2.58×Business & Career
Week2.84×Business & Career
Silversea Cruises17.13×Travel & Leisure
Magic Kingdom6.79×Games
Oahu7.78×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Celebrity Cruises audience
TraitClusterScore
Luxury OrientationPREMIUM2.7
TravellingTHRILL2.17
Quality AwarenessPREMIUM2.04
Risk AppetiteTHRILL1.43
IndulgenceJOY1.37
Family OrientationCONSERVATISM1.28

Worldwide distribution

Worldwide audience distribution share by country for Celebrity Cruises
CountryShare
United States32.1%
United Kingdom16.4%
Spain6.5%

See Celebrity Cruises audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Celebrity Cruises have in United States?

Celebrity Cruises has an estimated audience of 4,503,015 people in United States, concentrated in Florida and California.

What is the gender split and age of Celebrity Cruises fans?

67.1% of Celebrity Cruises fans are female, 32.9% are male, with an average age of 42.8 years.

Which brands do Celebrity Cruises fans like most?

Celebrity Cruises fans show strongest brand affinity for Royal Caribbean Cruises Ltd. (13.5×), Hostelling International (12.37×), and MSC Cruises (14.96×) over the country average.

Where do Celebrity Cruises fans live in United States?

Celebrity Cruises fans in United States are most concentrated in Florida (reach 1,172,311), California (reach 361,558), and Texas (reach 288,201). These three regions account for the largest share of the active audience.

What other brands do Celebrity Cruises fans also like?

Beyond Celebrity Cruises itself, the audience over-indexes on Hostelling International (12.37×), MSC Cruises (14.96×), Princess Cruises (15.32×), and Norwegian Cruise Line (11.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Celebrity Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.