Rascasse Audience Intelligence

Times Square Audience in United States

A data profile of the people who buy, follow and care about Times Square in United States — modelled from more than twelve digital signal sources. Times Square has an estimated audience of 12,272,822 people in United States.

#5among POI in United States#168among POI in United States#256in Travel & Leisure

The average Times Square fan in United States is 39.3 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, California.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Times Square profile in United States.

Audience size
12.3M
in United States
Gender
58.9%♀
41.1% male
Age
39.3
average years
Country rank
#2903
POI in United States
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Times Square fans

58.9% are female, 41.1% are male, average age 39.3.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Times Square audience in United States
MetricValue
Female58.9%
Male41.1%
Average age39.3
Estimated audience size12,272,822
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Times Square audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3918%
40-4921%
50+21%
Fig. 04

Worldwide distribution

31.3%

of the worldwide Times Square audience comes from United States.

Worldwide audience distribution share by country for Times Square
CountryShare
United States31.3%
China13.7%
Japan6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Times Square audience in United States is strongest.

Fig. 05

Top regions by affinity

Times Square fans by region: top regions in United States
#RegionReachAffinity×
01New York~9M21.28×
02New Jersey~2M6.41×
03Connecticut~200K1.55×
04Massachusetts~300K1.10×
05Washington, District of Columbia~40K0.96×
06Maryland~200K0.92×
07Rhode Island~40K0.90×
08Pennsylvania~400K0.88×
09Delaware~30K0.86×
10Virginia~200K0.83×
11New Hampshire~30K0.68×
12Vermont~10K0.67×
13Florida~500K0.65×
14Maine~30K0.60×
15Georgia~200K0.57×
16North Carolina~200K0.57×
17Texas~600K0.55×
18Arizona~100K0.53×
19Illinois~200K0.51×
20Ohio~200K0.51×
21California~600K0.48×
22Michigan~200K0.48×
23South Carolina~80K0.46×
24Washington~100K0.45×
25West Virginia~30K0.44×
26Hawaii~20K0.44×
27Utah~50K0.43×
28Tennessee~100K0.42×
29Indiana~90K0.42×
30Minnesota~70K0.42×
31Alaska~10K0.42×
32Louisiana~60K0.40×
33Oregon~60K0.40×
34Alabama~70K0.39×
35Kentucky~60K0.39×
36Nevada~50K0.39×
37South Dakota~10K0.39×
38North Dakota~10K0.39×
39Missouri~80K0.38×
40Colorado~70K0.38×
41Wisconsin~70K0.38×
42Arkansas~40K0.38×
43Kansas~40K0.38×
44Nebraska~20K0.37×
45Montana~10K0.37×
46Iowa~40K0.36×
47Oklahoma~50K0.35×
48New Mexico~20K0.35×
49Mississippi~30K0.34×
50Idaho~20K0.32×
Fig. 06

Affinity by region

Affinity by region — Times Square, United States
0.32×1.00×21.28×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Times Square. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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