Times Square Audience in United States

Times Square has an estimated audience of 12,272,822 people in United States. 58.9% are female, 41.1% are male, average age 39.3. Top regions: New York, New Jersey, California.
The average Times Square fan in United States is 39.3 years old, more female, and lives primarily in New York. The audience is concentrated in New York, New Jersey, California.
Category: Travel & Leisure · Type: POI · Subtype: POI
Demographics of Times Square fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 39.3 |
| Estimated audience size | 12,272,822 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 9,204,616 | 18.26× |
| New Jersey | 1,861,293 | 5.96× |
| California | 735,618 | 0.55× |
| Texas | 665,229 | 0.63× |
| Florida | 609,785 | 0.73× |
| Pennsylvania | 399,941 | 0.97× |
| Massachusetts | 300,037 | 1.24× |
| Virginia | 275,873 | 0.92× |
| Georgia | 236,847 | 0.63× |
| Illinois | 231,278 | 0.57× |
| North Carolina | 230,973 | 0.63× |
| Ohio | 211,177 | 0.56× |
| Maryland | 210,818 | 1.0× |
| Connecticut | 208,162 | 1.69× |
| Michigan | 169,061 | 0.53× |
| Arizona | 151,008 | 0.6× |
| Washington | 118,786 | 0.48× |
| Tennessee | 112,649 | 0.46× |
| Indiana | 103,758 | 0.46× |
| South Carolina | 90,246 | 0.49× |
| Missouri | 83,286 | 0.42× |
| Minnesota | 81,677 | 0.46× |
| Colorado | 78,693 | 0.41× |
| Wisconsin | 75,770 | 0.41× |
| Alabama | 70,510 | 0.41× |
| Louisiana | 67,371 | 0.43× |
| Kentucky | 64,618 | 0.42× |
| Oregon | 60,107 | 0.43× |
| Oklahoma | 49,888 | 0.37× |
| Utah | 49,549 | 0.45× |
| Nevada | 48,978 | 0.41× |
| Arkansas | 39,843 | 0.39× |
| Kansas | 38,165 | 0.39× |
| Washington, District of Columbia | 37,875 | 1.03× |
| Rhode Island | 36,519 | 0.93× |
| Iowa | 36,406 | 0.36× |
| New Hampshire | 33,763 | 0.7× |
| Mississippi | 33,291 | 0.33× |
| Delaware | 30,006 | 0.89× |
| Maine | 26,319 | 0.6× |
| West Virginia | 24,421 | 0.43× |
| Hawaii | 23,024 | 0.44× |
| Nebraska | 22,383 | 0.36× |
| New Mexico | 21,035 | 0.34× |
| Idaho | 17,718 | 0.29× |
| Vermont | 14,041 | 0.65× |
| Montana | 10,634 | 0.31× |
| South Dakota | 9,099 | 0.32× |
| Alaska | 8,877 | 0.34× |
| North Dakota | 7,866 | 0.31× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.3% |
| China | 13.7% |
| Japan | 6.9% |
See Times Square audiences in other countries
More POI audiences in United States
- Manhattan (32,995,716)
- Brooklyn (21,036,114)
- The Bronx (14,112,482)
- Midtown Manhattan (13,341,655)
- Staten Island (11,425,373)
How to read this data
Audience size is the estimated number of people in United States who actively search for Times Square. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.