Manhattan Audience in United States

Manhattan has an estimated audience of 32,995,715 people in United States. 55.3% are female, 44.7% are male, average age 39.7. Top regions: New York, California, New Jersey. Top brand affinities: Kia Sportage, Livemusic, Indeed.com, Google Maps, Givenchy.

The average Manhattan fan in United States is 39.7 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, New Jersey. Top brand affinities include Kia Sportage, Livemusic, Indeed.com, with strongest over-indexing on Kia Sportage (22.73× the country average). Demographically, the Manhattan audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Manhattan fans

Demographic split for Manhattan audience in United States
MetricValue
Female55.3%
Male44.7%
Average age39.7
Estimated audience size32,995,715

Audience persona

The typical Manhattan fan in United States is more female, around 39.7 years old, with strong Design Affinity tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Manhattan in United States
RegionReachAffinity
New York12,529,1046.8×
California3,112,4140.86×
New Jersey3,026,6893.61×
Florida2,052,2560.92×
Texas2,013,1280.71×
Illinois1,159,2511.05×
Pennsylvania1,100,3100.99×
Ohio980,5880.96×
Virginia946,2961.18×
Massachusetts882,3161.36×
Georgia845,5860.83×
North Carolina812,4050.82×
Michigan740,9220.86×
Kansas623,6842.4×
Connecticut578,3351.75×
Washington552,0850.83×
Maryland546,2500.96×
Arizona495,3860.74×
Tennessee464,0050.7×
Colorado409,3860.79×
Missouri385,7140.73×
South Carolina377,2700.76×
Indiana369,7300.61×
Minnesota333,4930.71×
Wisconsin320,3700.65×
Alabama287,2120.62×
Louisiana273,6820.64×
Oregon267,1320.71×
Kentucky232,2660.56×
Oklahoma221,2810.6×
Nevada218,2940.68×
Utah183,9040.62×
Iowa148,5040.55×
Washington, District of Columbia144,1251.45×
Arkansas142,6370.52×
Nebraska140,1100.85×
Mississippi139,6900.51×
Montana108,2431.18×
Rhode Island102,1660.97×
New Hampshire101,8500.78×
Maine98,0170.83×
Idaho93,0790.56×
Hawaii92,4310.65×
New Mexico91,1870.55×
Alaska78,9701.12×
West Virginia75,3590.49×
Delaware75,1340.83×
Vermont63,8331.1×
South Dakota38,3530.5×
North Dakota32,1200.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Manhattan audience
BrandAffinityCategory
Kia Sportage22.73×Cars & Mobility
Livemusic3.36×Music & Radio
Indeed.com2.59×Business & Career
Google Maps2.4×Internet & Social Media
Givenchy6.17×Fashion & Accessoires
Honda HR-V15.15×Cars & Mobility
Jared Leto7.09×Movies & TV
Balenciaga4.78×Fashion & Accessoires
Designer clothing3.73×Fashion & Accessoires
Capital One2.07×Business & Career
Bonnaroo Music Festival8.94×Music & Radio
Urban Outfitters3.39×Shopping
Pre-school playgroup16.93×Kids & Family
Nordstrom2.09×Shopping
Nike2.48×Fashion & Accessoires
Poshmark3.12×Shopping
Google Drive1.96×Technology & Electronics
Sephora2.05×Shopping
Uniqlo4.02×Shopping
Luxury real estate2.99×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Manhattan audience
TraitClusterScore
Design AffinityPREMIUM2.54
Quality AwarenessPREMIUM1.78
Early Adopter MentalityPOWER1.75
IndulgenceJOY1.54
LGBTQ+ IdentityOPEN1.45
SustainabilityBALANCE1.4

Worldwide distribution

Worldwide audience distribution share by country for Manhattan
CountryShare
United States54.9%
China5.3%
United Kingdom4.0%

See Manhattan audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Manhattan have in United States?

Manhattan has an estimated audience of 32,995,715 people in United States, concentrated in New York and California.

What is the gender split and age of Manhattan fans?

55.3% of Manhattan fans are female, 44.7% are male, with an average age of 39.7 years.

Which brands do Manhattan fans like most?

Manhattan fans show strongest brand affinity for Kia Sportage (22.73×), Livemusic (3.36×), and Indeed.com (2.59×) over the country average.

Where do Manhattan fans live in United States?

Manhattan fans in United States are most concentrated in New York (reach 12,529,104), California (reach 3,112,414), and New Jersey (reach 3,026,689). These three regions account for the largest share of the active audience.

What other brands do Manhattan fans also like?

Beyond Manhattan itself, the audience over-indexes on Livemusic (3.36×), Indeed.com (2.59×), Google Maps (2.4×), and Givenchy (6.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Manhattan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.