Manhattan Audience in United States

Manhattan logo

Manhattan has an estimated audience of 32,995,715 people in United States. 55.3% are female, 44.7% are male, average age 39.7. Top regions: New York, California, New Jersey. Top brand affinities: Lulu 黃路梓茵, Home equity, Stamp collecting, Elsword, Business English.

The average Manhattan fan in United States is 39.7 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, New Jersey. Top brand affinities include Lulu 黃路梓茵, Home equity, Stamp collecting, with strongest over-indexing on Lulu 黃路梓茵 (7.09× the country average). Demographically, the Manhattan audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Manhattan fans

Demographic split for Manhattan audience in United States
MetricValue
Female55.3%
Male44.7%
Average age39.7
Estimated audience size32,995,715

Audience persona

The typical Manhattan fan in United States is more female, around 39.7 years old, with strong Design Affinity tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Manhattan in United States
RegionReachAffinity
New York12,529,1046.8×
California3,112,4140.86×
New Jersey3,026,6893.61×
Florida2,052,2560.92×
Texas2,013,1280.71×
Illinois1,159,2511.05×
Pennsylvania1,100,3100.99×
Ohio980,5880.96×
Virginia946,2961.18×
Massachusetts882,3161.36×
Georgia845,5860.83×
North Carolina812,4050.82×
Michigan740,9220.86×
Kansas623,6842.4×
Connecticut578,3351.75×
Washington552,0850.83×
Maryland546,2500.96×
Arizona495,3860.74×
Tennessee464,0050.7×
Colorado409,3860.79×
Missouri385,7140.73×
South Carolina377,2700.76×
Indiana369,7300.61×
Minnesota333,4930.71×
Wisconsin320,3700.65×
Alabama287,2120.62×
Louisiana273,6820.64×
Oregon267,1320.71×
Kentucky232,2660.56×
Oklahoma221,2810.6×
Nevada218,2940.68×
Utah183,9040.62×
Iowa148,5040.55×
Washington, District of Columbia144,1251.45×
Arkansas142,6370.52×
Nebraska140,1100.85×
Mississippi139,6900.51×
Montana108,2431.18×
Rhode Island102,1660.97×
New Hampshire101,8500.78×
Maine98,0170.83×
Idaho93,0790.56×
Hawaii92,4310.65×
New Mexico91,1870.55×
Alaska78,9701.12×
West Virginia75,3590.49×
Delaware75,1340.83×
Vermont63,8331.1×
South Dakota38,3530.5×
North Dakota32,1200.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Manhattan audience
BrandAffinityCategory
Lulu 黃路梓茵7.09×Movies & TV
Home equity3.01×Home & Garden
Stamp collecting6.88×Home & Garden
Elsword22.73×Games
Business English7.09×Business & Career
Bank account2.72×Business & Career
St. Ives13.13×Travel & Leisure
Shiba Inu5.93×Pets & Animals
Ken Burns5.76×Movies & TV
Mothercare2.57×Kids & Family
Karbala7.09×Travel & Leisure
Staycation2.26×Home & Garden
Regional styles of Mexican music1.85×Music & Radio
ARCO1.82×Cars & Mobility
Sacred Heart Catholic Church (Dubuque, Iowa)7.09×Politics & Society
JDSU1.87×Business & Career
JC Whitney8.94×Shopping
Acoustic music2.26×Music & Radio
Home staging2.4×Home & Garden
Fairy godmother3.39×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Manhattan audience
TraitClusterScore
Design AffinityPREMIUM2.54
Quality AwarenessPREMIUM1.78
Early Adopter MentalityPOWER1.75
IndulgenceJOY1.54
LGBTQ+ IdentityOPEN1.45
SustainabilityBALANCE1.4

Worldwide distribution

Worldwide audience distribution share by country for Manhattan
CountryShare
United States54.9%
China5.3%
United Kingdom4.0%

See Manhattan audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Manhattan have in United States?

Manhattan has an estimated audience of 32,995,715 people in United States, concentrated in New York and California.

What is the gender split and age of Manhattan fans?

55.3% of Manhattan fans are female, 44.7% are male, with an average age of 39.7 years.

Which brands do Manhattan fans like most?

Manhattan fans show strongest brand affinity for Lulu 黃路梓茵 (7.09×), Home equity (3.01×), and Stamp collecting (6.88×) over the country average.

Where do Manhattan fans live in United States?

Manhattan fans in United States are most concentrated in New York (reach 12,529,104), California (reach 3,112,414), and New Jersey (reach 3,026,689). These three regions account for the largest share of the active audience.

What other brands do Manhattan fans also like?

Beyond Manhattan itself, the audience over-indexes on Home equity (3.01×), Stamp collecting (6.88×), Elsword (22.73×), and Business English (7.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Manhattan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.