Rascasse Audience Intelligence

Manhattan Audience in United States

A data profile of the people who buy, follow and care about Manhattan in United States — modelled from more than twelve digital signal sources. Manhattan has an estimated audience of 32,995,715 people in United States.

#1among POI in United States#31among POI in United States#60in Travel & Leisure

The average Manhattan fan in United States is 39.7 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, California.

Top brand affinities include Nordstrom, Bergdorf Goodman, Google Drive, with strongest over-indexing on Nordstrom (2.2× the country average).

Demographically, the Manhattan audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Manhattan fan in United States is more female, around 39.7 years old, with strong Design Affinity tendencies and a notable affinity for Nordstrom.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Manhattan profile in United States.

Audience size
33M
in United States
Gender
55.3%♀
44.7% male
Age
39.7
average years
Country rank
#789
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Manhattan fans

55.3% are female, 44.7% are male, average age 39.7.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Manhattan audience in United States
MetricValue
Female55.3%
Male44.7%
Average age39.7
Estimated audience size32,995,715
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Manhattan audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3918%
40-4921%
50+23%
Fig. 04

Worldwide distribution

54.9%

of the worldwide Manhattan audience comes from United States.

Worldwide audience distribution share by country for Manhattan
CountryShare
United States54.9%
China5.3%
United Kingdom4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Manhattan audience in United States is strongest.

Fig. 05

Top regions by affinity

Manhattan fans by region: top regions in United States
#RegionReachAffinity×
01New York~14M7.57×
02New Jersey~3.5M4.29×
03Kansas~800K2.89×
04Connecticut~600K1.69×
05Montana~200K1.69×
06Washington, District of Columbia~100K1.39×
07Massachusetts~800K1.26×
08Alaska~90K1.22×
09Virginia~900K1.10×
10Vermont~60K1.10×
11Illinois~1M1.03×
12Rhode Island~100K0.97×
13Pennsylvania~1M0.94×
14Maryland~500K0.94×
15Ohio~900K0.90×
16Nebraska~100K0.89×
17Florida~2M0.86×
18Delaware~80K0.84×
19Maine~100K0.83×
20Michigan~700K0.81×
21California~3M0.79×
22Georgia~800K0.79×
23Washington~500K0.78×
24New Hampshire~100K0.78×
25North Carolina~800K0.76×
26Colorado~400K0.74×
27South Carolina~400K0.73×
28Arizona~500K0.71×
29Missouri~400K0.69×
30Tennessee~400K0.67×
31Minnesota~300K0.67×
32Oregon~300K0.67×
33Nevada~200K0.66×
34Hawaii~90K0.66×
35Texas~2M0.65×
36Wisconsin~300K0.62×
37Louisiana~300K0.62×
38Alabama~300K0.61×
39Utah~200K0.61×
40Indiana~400K0.59×
41Oklahoma~200K0.58×
42Idaho~90K0.56×
43New Mexico~90K0.56×
44Kentucky~200K0.55×
45South Dakota~40K0.55×
46Iowa~100K0.54×
47North Dakota~40K0.54×
48Mississippi~100K0.53×
49Arkansas~100K0.53×
50West Virginia~80K0.52×
Fig. 06

Affinity by region

Affinity by region — Manhattan, United States
0.52×1.00×7.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Manhattan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Manhattan audience
#·InterestCategoryAffinity×
01Harvard Business ReviewBusiness & Career7.09×
02HydroponicsHome & Garden6.71×
03Key FoodShopping6.61×
04Bergdorf GoodmanFashion & Accessoires5.10×
05Tom FordFashion & Accessoires4.82×
06GivenchyFashion & Accessoires3.44×
07Gina CaranoMovies & TV3.38×
08BalenciagaFashion & Accessoires3.31×
09InnovationBusiness & Career2.66×
10Designer clothingFashion & Accessoires2.32×
11PoshmarkShopping2.25×
12NordstromShopping2.20×
13Google DriveTechnology & Electronics2.08×
14Nordstrom rackFashion & Accessoires2.08×
15IKEAHome & Garden2.04×
16KitchenwareHome & Garden1.78×
17ULTA BeautyBeauty & Wellness1.77×
18AirbnbTravel & Leisure1.72×
19Trader Joe'sShopping1.65×
20SephoraShopping1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Manhattan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Manhattan audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.02×
IndulgenceJOY1.77×
Quality AwarenessPREMIUM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Manhattan audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.90×
IndividualismJOY0.95×
ExtroversionTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Manhattan have in United States?

Manhattan has an estimated audience of 32,995,715 people in United States, concentrated in New York and New Jersey.

02

What is the gender split and age of Manhattan fans?

55.3% of Manhattan fans are female, 44.7% are male, with an average age of 39.7 years.

03

Which brands do Manhattan fans like most?

Manhattan fans show strongest brand affinity for Nordstrom (2.2×), Bergdorf Goodman (5.1×), and Google Drive (2.08×) over the country average.

04

Where do Manhattan fans live in United States?

Manhattan fans in United States are most concentrated in New York (reach ~14M), New Jersey (reach ~3.5M), and California (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Manhattan fans also like?

Beyond Manhattan itself, the audience over-indexes on Bergdorf Goodman (5.1×), Google Drive (2.08×), Innovation (2.66×), and IKEA (2.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More POI audiences in United States

See Manhattan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Manhattan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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