The Bronx Audience in United States

The Bronx logo

The Bronx has an estimated audience of 14,112,482 people in United States. 56.9% are female, 43.1% are male, average age 39.6. Top regions: New York, California, Texas. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Historic site, Natural rubber.

The average The Bronx fan in United States is 39.6 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the The Bronx audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of The Bronx fans

Demographic split for The Bronx audience in United States
MetricValue
Female56.9%
Male43.1%
Average age39.6
Estimated audience size14,112,482

Audience persona

The typical The Bronx fan in United States is more female, around 39.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for The Bronx in United States
RegionReachAffinity
New York4,488,6795.69×
California1,532,1540.99×
Texas1,161,9130.96×
Florida971,1061.02×
New Jersey918,5412.56×
Pennsylvania542,0931.14×
Georgia452,1671.04×
Illinois429,0050.91×
North Carolina422,0220.99×
Ohio368,7620.85×
Virginia363,2981.06×
Michigan325,6530.88×
Massachusetts312,4791.12×
Maryland275,1511.13×
Connecticut262,0901.85×
Tennessee241,6710.85×
Arizona235,9420.82×
Washington218,6070.77×
South Carolina208,0810.98×
Indiana202,0970.78×
Missouri180,3820.79×
Alabama168,4200.85×
Louisiana166,2080.91×
Colorado162,7370.73×
Minnesota155,4030.77×
Wisconsin147,0390.69×
Kentucky143,9960.81×
Oregon127,9270.79×
Oklahoma125,0990.8×
Nevada119,0140.87×
Mississippi100,2040.86×
Kansas92,8880.84×
Arkansas90,5160.78×
Utah86,2300.68×
Iowa74,7730.64×
New Mexico55,4230.78×
Nebraska50,6660.72×
Washington, District of Columbia50,4251.19×
West Virginia45,4170.69×
Rhode Island44,8001×
North Dakota42,6201.47×
Idaho42,5820.6×
Hawaii42,1080.69×
New Hampshire41,4310.75×
Delaware37,8080.97×
Maine37,2190.74×
Montana23,3830.6×
South Dakota19,6970.6×
Alaska19,1930.64×
Vermont18,8580.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Bronx audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.64×Technology & Electronics
Historic site5.08×Arts & Culture
Natural rubber2.37×Cars & Mobility
Nationality2.36×Politics & Society
Combat sport1.75×Sports
The Historian16.48×Literature
Bank account2.59×Business & Career
Progressive rock1.99×Music & Radio
Panama2.93×Travel & Leisure
Litter box1.64×Pets & Animals
Eurail16.57×Cars & Mobility
Parral, Chihuahua9.05×Travel & Leisure
Noodle (Gorillaz)2.16×Music & Radio
JDSU1.78×Business & Career
Canis5.08×Pets & Animals
Mothercare1.53×Kids & Family
Home staging2.46×Home & Garden
Urban horticulture1.61×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Bronx audience
TraitClusterScore
Luxury OrientationPREMIUM1.72
Risk AppetiteTHRILL1.45
LGBTQ+ IdentityOPEN1.44
Early Adopter MentalityPOWER1.32
Design AffinityPREMIUM1.26
IndulgenceJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for The Bronx
CountryShare
United States63.2%
United Kingdom4.7%
Canada2.5%

See The Bronx audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does The Bronx have in United States?

The Bronx has an estimated audience of 14,112,482 people in United States, concentrated in New York and California.

What is the gender split and age of The Bronx fans?

56.9% of The Bronx fans are female, 43.1% are male, with an average age of 39.6 years.

Which brands do The Bronx fans like most?

The Bronx fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Google Home (11.64×) over the country average.

Where do The Bronx fans live in United States?

The Bronx fans in United States are most concentrated in New York (reach 4,488,679), California (reach 1,532,154), and Texas (reach 1,161,913). These three regions account for the largest share of the active audience.

What other brands do The Bronx fans also like?

Beyond The Bronx itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.64×), Historic site (5.08×), and Natural rubber (2.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Bronx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.