Rascasse Audience Intelligence

The Bronx Audience in United States

A data profile of the people who buy, follow and care about The Bronx in United States — modelled from more than twelve digital signal sources. The Bronx has an estimated audience of 14,112,482 people in United States.

#3among POI in United States#139among POI in United States#223in Travel & Leisure

The average The Bronx fan in United States is 39.6 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, California.

Top brand affinities include Google Maps, FIFA World Cup, Anne Hathaway, with strongest over-indexing on Google Maps (5.08× the country average).

Demographically, the The Bronx audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Career Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Bronx fan in United States is more female, around 39.6 years old, with strong Career Orientation tendencies and a notable affinity for Google Maps.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Bronx profile in United States.

Audience size
14.1M
in United States
Gender
56.9%♀
43.1% male
Age
39.6
average years
Country rank
#2491
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Bronx fans

56.9% are female, 43.1% are male, average age 39.6.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for The Bronx audience in United States
MetricValue
Female56.9%
Male43.1%
Average age39.6
Estimated audience size14,112,482
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the The Bronx audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3919%
40-4921%
50+21%
Fig. 04

Worldwide distribution

63.2%

of the worldwide The Bronx audience comes from United States.

Worldwide audience distribution share by country for The Bronx
CountryShare
United States63.2%
United Kingdom4.7%
Canada2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Bronx audience in United States is strongest.

Fig. 05

Top regions by affinity

The Bronx fans by region: top regions in United States
#RegionReachAffinity×
01New York~6.5M8.36×
02New Jersey~1.5M4.27×
03Connecticut~300K2.22×
04North Dakota~50K1.90×
05Washington, District of Columbia~50K1.07×
06Maryland~300K1.04×
07Pennsylvania~500K1.03×
08Massachusetts~300K1.01×
09Rhode Island~40K0.98×
10Delaware~40K0.96×
11Virginia~300K0.94×
12Georgia~400K0.93×
13Florida~900K0.89×
14North Carolina~400K0.89×
15South Carolina~200K0.88×
16Vermont~20K0.85×
17California~1.5M0.84×
18Texas~1M0.84×
19Louisiana~100K0.82×
20Illinois~400K0.81×
21Mississippi~90K0.81×
22Alabama~200K0.79×
23Kansas~90K0.78×
24New Hampshire~40K0.78×
25Maine~40K0.78×
26Michigan~300K0.77×
27Nevada~100K0.77×
28Ohio~300K0.75×
29Tennessee~200K0.75×
30Alaska~20K0.75×
31Kentucky~100K0.74×
32Oklahoma~100K0.74×
33Arkansas~90K0.74×
34New Mexico~50K0.74×
35Nebraska~50K0.73×
36Arizona~200K0.72×
37Indiana~200K0.72×
38West Virginia~50K0.72×
39South Dakota~20K0.72×
40Missouri~200K0.71×
41Oregon~100K0.71×
42Hawaii~40K0.71×
43Minnesota~100K0.69×
44Washington~200K0.68×
45Montana~30K0.67×
46Colorado~100K0.66×
47Wisconsin~100K0.65×
48Utah~80K0.65×
49Iowa~80K0.65×
50Idaho~50K0.64×
Fig. 06

Affinity by region

Affinity by region — The Bronx, United States
0.64×1.00×8.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Bronx audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Bronx audience
#·InterestCategoryAffinity×
01Google MapsInternet & Social Media5.08×
02Anne HathawayMovies & TV5.08×
03Catherine Zeta-JonesMovies & TV5.08×
04Michael DouglasMovies & TV4.87×
05Hilary DuffMovies & TV4.75×
06La LigaSports3.68×
07DuckDuckGoInternet & Social Media3.37×
08Web serverTechnology & Electronics3.31×
09Las VegasTravel & Leisure2.64×
10Dillard'sFashion & Accessoires2.60×
11Solar energyHome & Garden2.40×
12FIFA World CupSports2.24×
13Virtual realityTechnology & Electronics2.23×
14InnovationBusiness & Career1.88×
15Spanish languagePolitics & Society1.83×
16FedExBusiness & Career1.76×
17J. C. PenneyShopping1.70×
18Michael JacksonMusic & Radio1.65×
19Domino's PizzaFood & Beverages1.53×
20T-MobileTechnology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Bronx audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Bronx audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.36×
IndulgenceJOY1.35×
PatriotismCONSERVATISM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Bronx audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.79×
Pet OwnershipJOY0.83×
SustainabilityBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Bronx have in United States?

The Bronx has an estimated audience of 14,112,482 people in United States, concentrated in New York and New Jersey.

02

What is the gender split and age of The Bronx fans?

56.9% of The Bronx fans are female, 43.1% are male, with an average age of 39.6 years.

03

Which brands do The Bronx fans like most?

The Bronx fans show strongest brand affinity for Google Maps (5.08×), FIFA World Cup (2.24×), and Anne Hathaway (5.08×) over the country average.

04

Where do The Bronx fans live in United States?

The Bronx fans in United States are most concentrated in New York (reach ~6.5M), New Jersey (reach ~1.5M), and California (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do The Bronx fans also like?

Beyond The Bronx itself, the audience over-indexes on FIFA World Cup (2.24×), Anne Hathaway (5.08×), Las Vegas (2.64×), and Hilary Duff (4.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See The Bronx audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Bronx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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