Rascasse Audience Intelligence

Midtown Manhattan Audience in United States

A data profile of the people who buy, follow and care about Midtown Manhattan in United States — modelled from more than twelve digital signal sources. Midtown Manhattan has an estimated audience of 13,341,654 people in United States.

#4among POI in United States#153among POI in United States#239in Travel & Leisure

The average Midtown Manhattan fan in United States is 39.0 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, California.

Top brand affinities include La Roche-Posay, Nordstrom, Comme des Garçons, with strongest over-indexing on La Roche-Posay (9.16× the country average).

Demographically, the Midtown Manhattan audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Midtown Manhattan fan in United States is more female, around 39.0 years old, with strong Indulgence tendencies and a notable affinity for La Roche-Posay.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Midtown Manhattan profile in United States.

Audience size
13.3M
in United States
Gender
65.9%♀
34.1% male
Age
39.0
average years
Country rank
#2660
POI in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Midtown Manhattan fans

65.9% are female, 34.1% are male, average age 39.0.

Fig. 02

Gender split

65.9%
Female
34.1%
Male
Demographic split for Midtown Manhattan audience in United States
MetricValue
Female65.9%
Male34.1%
Average age39.0
Estimated audience size13,341,654
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Midtown Manhattan audience in United States
Age bracketShare%
16-1918%
20-2921%
30-3922%
40-4922%
50+17%
Fig. 04

Worldwide distribution

56.3%

of the worldwide Midtown Manhattan audience comes from United States.

Worldwide audience distribution share by country for Midtown Manhattan
CountryShare
United States56.3%
China5.7%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Midtown Manhattan audience in United States is strongest.

Fig. 05

Top regions by affinity

Midtown Manhattan fans by region: top regions in United States
#RegionReachAffinity×
01New York~10M15.38×
02New Jersey~2.5M7.05×
03Connecticut~300K1.93×
04Washington, District of Columbia~70K1.75×
05Massachusetts~400K1.41×
06Rhode Island~40K0.96×
07Vermont~20K0.93×
08Delaware~30K0.90×
09Virginia~300K0.89×
10Maryland~200K0.89×
11Pennsylvania~400K0.87×
12Alaska~20K0.86×
13New Hampshire~40K0.85×
14North Dakota~20K0.82×
15South Dakota~20K0.81×
16Maine~40K0.78×
17Montana~30K0.77×
18Illinois~300K0.76×
19California~1M0.73×
20Hawaii~40K0.73×
21West Virginia~40K0.72×
22Idaho~50K0.69×
23Washington~200K0.67×
24New Mexico~40K0.67×
25Utah~80K0.66×
26Nebraska~40K0.66×
27Mississippi~70K0.65×
28Florida~600K0.64×
29Colorado~100K0.64×
30North Carolina~300K0.63×
31Arkansas~70K0.63×
32Minnesota~100K0.61×
33Kansas~60K0.61×
34Iowa~70K0.60×
35South Carolina~100K0.59×
36Nevada~80K0.59×
37Oregon~90K0.58×
38Georgia~200K0.57×
39Louisiana~100K0.57×
40Kentucky~90K0.57×
41Oklahoma~80K0.57×
42Wisconsin~100K0.56×
43Alabama~100K0.55×
44Ohio~200K0.54×
45Tennessee~100K0.54×
46Indiana~100K0.54×
47Missouri~100K0.53×
48Texas~600K0.52×
49Michigan~200K0.52×
50Arizona~100K0.52×
Fig. 06

Affinity by region

Affinity by region — Midtown Manhattan, United States
0.52×1.00×15.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Midtown Manhattan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Midtown Manhattan audience
#·InterestCategoryAffinity×
01La Roche-PosayBeauty & Wellness9.16×
02Comme des GarçonsFashion & Accessoires9.16×
03LongchampFashion & Accessoires9.16×
04Thandie NewtonMovies & TV8.08×
05Kiehl'sBeauty & Wellness6.99×
06Miu MiuFashion & Accessoires6.79×
07Museum of Modern ArtArts & Culture5.43×
08BalenciagaFashion & Accessoires4.53×
09HermèsFashion & Accessoires4.18×
10Tory BurchFashion & Accessoires3.68×
11Designer clothingFashion & Accessoires3.21×
12Urban OutfittersShopping2.84×
13NordstromShopping2.57×
14ULTA BeautyBeauty & Wellness2.30×
15FedExBusiness & Career2.29×
16Nordstrom rackFashion & Accessoires2.11×
17IKEAHome & Garden2.08×
18Trader Joe'sShopping1.83×
19Target CorporationShopping1.68×
20AirbnbTravel & Leisure1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Midtown Manhattan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Midtown Manhattan audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.16×
Quality AwarenessPREMIUM2.10×
Design AffinityPREMIUM2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Midtown Manhattan audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.80×
IndividualismJOY0.81×
Social Media UsageJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Midtown Manhattan have in United States?

Midtown Manhattan has an estimated audience of 13,341,654 people in United States, concentrated in New York and New Jersey.

02

What is the gender split and age of Midtown Manhattan fans?

65.9% of Midtown Manhattan fans are female, 34.1% are male, with an average age of 39.0 years.

03

Which brands do Midtown Manhattan fans like most?

Midtown Manhattan fans show strongest brand affinity for La Roche-Posay (9.16×), Nordstrom (2.57×), and Comme des Garçons (9.16×) over the country average.

04

Where do Midtown Manhattan fans live in United States?

Midtown Manhattan fans in United States are most concentrated in New York (reach ~10M), New Jersey (reach ~2.5M), and California (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Midtown Manhattan fans also like?

Beyond Midtown Manhattan itself, the audience over-indexes on Nordstrom (2.57×), Comme des Garçons (9.16×), Kiehl's (6.99×), and Balenciaga (4.53×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Midtown Manhattan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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