Urban Outfitters Audience in United States

Urban Outfitters logo

Urban Outfitters has an estimated audience of 22,052,415 people in United States. 69.7% are female, 30.3% are male, average age 33.7. Top regions: California, New York, Texas. Top brand affinities: Macy's, Free People, Princess Polly, Anthropologie, Aritzia.

The average Urban Outfitters fan in United States is 33.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Macy's, Free People, Princess Polly, with strongest over-indexing on Macy's (4.03× the country average). Demographically, the Urban Outfitters audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Fashion

Demographics of Urban Outfitters fans

Demographic split for Urban Outfitters audience in United States
MetricValue
Female69.7%
Male30.3%
Average age33.7
Estimated audience size22,052,415

Audience persona

The typical Urban Outfitters fan in United States is more female, around 33.7 years old, with strong Sustainability tendencies and a notable affinity for Macy's.

Top regions in United States

Top regions ranked by reach for Urban Outfitters in United States
RegionReachAffinity
California4,525,7791.87×
New York2,283,1411.85×
Texas1,946,2641.03×
Florida1,362,1190.91×
Pennsylvania950,0251.28×
Illinois852,1051.16×
New Jersey786,0751.4×
Georgia777,3131.14×
North Carolina685,0371.03×
Massachusetts647,5711.49×
Washington590,1571.33×
Ohio558,0560.82×
Virginia537,5791×
Arizona514,1171.14×
Michigan473,4870.82×
Tennessee431,2050.97×
Maryland421,9631.11×
Colorado368,9621.06×
Indiana357,2350.89×
Oregon333,1361.32×
Wisconsin302,2850.91×
Connecticut299,4001.35×
Minnesota285,4370.9×
South Carolina280,6160.85×
Missouri274,8280.77×
Utah261,9911.33×
Louisiana256,7170.9×
Kentucky239,3570.87×
Alabama235,3250.76×
Nevada218,8041.03×
Oklahoma202,0680.83×
Kansas144,8970.83×
Arkansas137,9260.76×
Hawaii125,2881.32×
Iowa122,3700.67×
Washington, District of Columbia112,4431.7×
Idaho108,6090.98×
Mississippi100,1060.55×
Nebraska85,7110.78×
Rhode Island81,6331.16×
Maine74,5010.94×
New Mexico70,7000.64×
New Hampshire67,9580.78×
West Virginia59,3840.58×
Delaware58,8840.97×
Vermont52,1511.35×
Montana45,2020.74×
Alaska27,1610.58×
South Dakota25,4950.5×
North Dakota24,4100.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Urban Outfitters audience
BrandAffinityCategory
Macy's4.03×Shopping
Free People6.7×Fashion & Accessoires
Princess Polly9.46×Fashion & Accessoires
Anthropologie4.86×Shopping
Aritzia5.92×Fashion & Accessoires
Fashion Nova3.61×Shopping
Euphoria1.82×Movies & TV
Banana Republic4.34×Fashion & Accessoires
Beauty1.69×Beauty & Wellness
Nordstrom rack3.09×Fashion & Accessoires
Shoes1.92×Fashion & Accessoires
Old Navy2.41×Fashion & Accessoires
Nordstrom2.57×Shopping
Aerie (American Eagle Outfitters)4.74×
J.Crew3.7×Fashion & Accessoires
Aerie4.89×Shopping
Neiman Marcus3.89×Fashion & Accessoires
Jewelry1.75×Fashion & Accessoires
Uniqlo4.76×Shopping
PacSun4.35×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Urban Outfitters audience
TraitClusterScore
SustainabilityBALANCE2.98
Design AffinityPREMIUM1.87
Luxury OrientationPREMIUM1.76
Early Adopter MentalityPOWER1.65
LGBTQ+ IdentityOPEN1.52
ExtroversionTHRILL1.49

Worldwide distribution

Worldwide audience distribution share by country for Urban Outfitters
CountryShare
United States41.5%
United Kingdom10.6%
Germany6.1%

See Urban Outfitters audiences in other countries

More Fashion audiences in United States

Frequently asked questions

How many fans does Urban Outfitters have in United States?

Urban Outfitters has an estimated audience of 22,052,415 people in United States, concentrated in California and New York.

What is the gender split and age of Urban Outfitters fans?

69.7% of Urban Outfitters fans are female, 30.3% are male, with an average age of 33.7 years.

Which brands do Urban Outfitters fans like most?

Urban Outfitters fans show strongest brand affinity for Macy's (4.03×), Free People (6.7×), and Princess Polly (9.46×) over the country average.

Where do Urban Outfitters fans live in United States?

Urban Outfitters fans in United States are most concentrated in California (reach 4,525,779), New York (reach 2,283,141), and Texas (reach 1,946,264). These three regions account for the largest share of the active audience.

What other brands do Urban Outfitters fans also like?

Beyond Urban Outfitters itself, the audience over-indexes on Free People (6.7×), Princess Polly (9.46×), Anthropologie (4.86×), and Aritzia (5.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Urban Outfitters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.