Rascasse Audience Intelligence

Urban Outfitters Target Market in United States

A data profile of the people who buy, follow and care about Urban Outfitters in United States — modelled from more than twelve digital signal sources. Urban Outfitters has an estimated audience of 22,107,422 people in United States.

#7among Fashion in United States#150among Brand in United States#64in Shopping

The average Urban Outfitters fan in United States is 33.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Macy's, Free People, Princess Polly, with strongest over-indexing on Macy's (4.03× the country average).

Demographically, the Urban Outfitters audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Urban Outfitters fan in United States is more female, around 33.7 years old, with strong Sustainability tendencies and a notable affinity for Macy's.

Category: Shopping · Type: Brand · Subtype: Fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Urban Outfitters profile in United States.

Audience size
22.1M
in United States
Gender
69.7%♀
30.3% male
Age
33.7
average years
Country rank
#1446
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Urban Outfitters

69.7% are female, 30.3% are male, average age 33.7.

Fig. 02

Gender split

69.7%
Female
30.3%
Male
Demographic split for Urban Outfitters audience in United States
MetricValue
Female69.7%
Male30.3%
Average age33.7
Estimated audience size22,107,422
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Urban Outfitters audience in United States
Age bracketShare%
16-1934%
20-2922%
30-3918%
40-4915%
50+11%
Fig. 04

Worldwide distribution

41.2%

of the worldwide Urban Outfitters audience comes from United States.

Worldwide audience distribution share by country for Urban Outfitters
CountryShare
United States41.2%
United Kingdom10.8%
Germany6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Urban Outfitters audience in United States is strongest.

Fig. 05

Top regions by affinity

Urban Outfitters customers by region in United States
#RegionReachAffinity×
01New York~2.5M2.03×
02Washington, District of Columbia~100K1.86×
03California~4.5M1.81×
04Massachusetts~700K1.51×
05Vermont~60K1.44×
06Utah~300K1.43×
07New Jersey~800K1.36×
08Connecticut~300K1.35×
09Oregon~300K1.34×
10Washington~600K1.33×
11Pennsylvania~900K1.27×
12Rhode Island~80K1.21×
13Hawaii~100K1.16×
14Arizona~500K1.14×
15Illinois~800K1.12×
16Georgia~700K1.09×
17Maryland~400K1.09×
18Maine~90K1.09×
19Nevada~200K1.06×
20Idaho~100K1.05×
21Colorado~400K1.03×
22North Carolina~700K0.99×
23Delaware~60K0.98×
24Tennessee~400K0.97×
25Texas~2M0.96×
26Virginia~500K0.95×
27Louisiana~300K0.93×
28Wisconsin~300K0.91×
29Florida~1.5M0.90×
30Minnesota~300K0.86×
31Indiana~300K0.85×
32South Carolina~300K0.84×
33Kansas~100K0.83×
34Kentucky~200K0.82×
35Ohio~500K0.80×
36Oklahoma~200K0.80×
37Michigan~500K0.79×
38Nebraska~90K0.79×
39New Hampshire~70K0.78×
40Montana~50K0.77×
41Missouri~300K0.76×
42Arkansas~100K0.74×
43Alabama~200K0.71×
44Iowa~100K0.66×
45New Mexico~70K0.66×
46Alaska~30K0.65×
47West Virginia~60K0.59×
48North Dakota~30K0.56×
49Mississippi~100K0.54×
50South Dakota~30K0.52×
Fig. 06

Affinity by region

Affinity by region — Urban Outfitters, United States
0.52×1.00×2.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Urban Outfitters audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Urban Outfitters audience
#·InterestCategoryAffinity×
01Princess PollyFashion & Accessoires9.46×
02Free PeopleFashion & Accessoires6.70×
03AritziaFashion & Accessoires5.92×
04AerieShopping4.89×
05AnthropologieShopping4.86×
06UniqloShopping4.76×
07Aerie (American Eagle Outfitters)Brand4.74×
08PacSunFashion & Accessoires4.35×
09Banana RepublicFashion & Accessoires4.34×
10Macy'sShopping4.03×
11CoachFashion & Accessoires3.96×
12Neiman MarcusFashion & Accessoires3.89×
13J.CrewFashion & Accessoires3.70×
14Fashion NovaShopping3.61×
15Nordstrom rackFashion & Accessoires3.09×
16NordstromShopping2.57×
17Old NavyFashion & Accessoires2.41×
18ShoesFashion & Accessoires1.92×
19JewelryFashion & Accessoires1.75×
20BeautyBeauty & Wellness1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Urban Outfitters audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Urban Outfitters audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.07×
Design AffinityPREMIUM1.95×
Luxury OrientationPREMIUM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Urban Outfitters audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.38×
Need for SecurityCONSERVATISM0.51×
Career OrientationPOWER0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Urban Outfitters's target market in United States?

Urban Outfitters's target market in United States covers an estimated 22,107,422 people, concentrated in California and New York.

02

What is the gender split and age of Urban Outfitters customers?

69.7% of the Urban Outfitters audience are female, 30.3% are male, with an average age of 33.7 years.

03

Which brands do Urban Outfitters fans like most?

Urban Outfitters fans show strongest brand affinity for Macy's (4.03×), Free People (6.7×), and Princess Polly (9.46×) over the country average.

04

Where do Urban Outfitters fans live in United States?

Urban Outfitters fans in United States are most concentrated in California (reach ~4.5M), New York (reach ~2.5M), and Texas (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Urban Outfitters fans also like?

Beyond Urban Outfitters itself, the audience over-indexes on Free People (6.7×), Princess Polly (9.46×), Anthropologie (4.86×), and Aritzia (5.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Urban Outfitters audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Urban Outfitters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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