Rascasse Audience Intelligence

Macy's Target Market in United States

A data profile of the people who buy, follow and care about Macy's in United States — modelled from more than twelve digital signal sources. Macy's has an estimated audience of 63,095,076 people in United States.

#19among Brand in United States#17in Shopping

Macy's fans in United States are concentrated in California, with strong brand affinity for Macy's.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Macy's, YouTube Music, Fashion Nova, with strongest over-indexing on Macy's (1.64× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Macy's fan in United States shows strong Indulgence tendencies and a notable affinity for Macy's.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Macy's profile in United States.

Audience size
63.1M
in United States
Country rank
#258
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Macy's

Fig. 02

Gender split

Demographic split for Macy's audience in United States
MetricValue
Estimated audience size63,095,076
Fig. 04

Worldwide distribution

96.1%

of the worldwide Macy's audience comes from United States.

Worldwide audience distribution share by country for Macy's
CountryShare
United States96.1%
Mexico0.5%
India0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Macy's audience in United States is strongest.

Fig. 05

Top regions by affinity

Macy's customers by region in United States
#RegionReachAffinity×
01New York~10M2.95×
02New Jersey~4M2.49×
03California~12M1.78×
04Massachusetts~2M1.78×
05Maryland~2M1.71×
06Rhode Island~300K1.65×
07Connecticut~1M1.64×
08Illinois~3.5M1.60×
09Washington, District of Columbia~300K1.56×
10Hawaii~400K1.53×
11Florida~6.5M1.47×
12Delaware~200K1.37×
13Virginia~2M1.34×
14Pennsylvania~3M1.33×
15Georgia~2.5M1.30×
16Nevada~700K1.23×
17Texas~6.5M1.19×
18Michigan~2M1.15×
19Ohio~2M1.12×
20New Hampshire~300K1.12×
21Washington~1.5M1.05×
22Indiana~1M1.04×
23Minnesota~900K1.00×
24Kentucky~800K0.98×
25Oregon~700K0.90×
26Arizona~1M0.89×
27Missouri~900K0.89×
28Louisiana~700K0.84×
29North Carolina~1.5M0.76×
30Maine~200K0.74×
31Wisconsin~700K0.72×
32Colorado~700K0.71×
33Tennessee~900K0.69×
34West Virginia~200K0.68×
35Idaho~200K0.63×
36South Carolina~600K0.62×
37Mississippi~300K0.58×
38Kansas~300K0.58×
39Alabama~500K0.57×
40Utah~300K0.54×
41New Mexico~200K0.54×
42North Dakota~60K0.48×
43South Dakota~70K0.45×
44Oklahoma~300K0.43×
45Montana~70K0.42×
46Vermont~40K0.40×
47Arkansas~200K0.39×
48Iowa~200K0.33×
49Nebraska~100K0.33×
50Alaska~30K0.24×
Fig. 06

Affinity by region

Affinity by region — Macy's, United States
0.24×1.00×2.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Macy's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Macy's audience
#·InterestCategoryAffinity×
01Bath and BodyworksShopping2.08×
02Home decorating ideasHome & Garden2.07×
03Health And BeautyBeauty & Wellness2.06×
04YouTube MusicInternet & Social Media2.00×
05Sex and the CityMovies & TV1.93×
06Makeup TutorialsBeauty & Wellness1.88×
07Curly HairBeauty & Wellness1.87×
08Fashion NovaShopping1.86×
09Architecture & DesignBusiness & Career1.84×
10Boho-chicFashion & Accessoires1.83×
11Healthy habitsHealth1.74×
12TwitchGames1.72×
13Home DesignHome & Garden1.68×
14Macy'sShopping1.64×
15H.O.M.E.Home & Garden1.62×
16Britney SpearsMusic & Radio1.60×
17T.J.MaxxShopping1.56×
18CVS PharmacyShopping1.55×
19Retro styleFashion & Accessoires1.55×
20Lace wigBeauty & Wellness1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Macy's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Macy's audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.48×
SustainabilityBALANCE2.59×
Luxury OrientationPREMIUM2.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Macy's audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.59×
IndividualismJOY0.66×
TraditionCONSERVATISM0.85×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Macy's audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Macy's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →