Macy's Audience in United States
Macy's has an estimated audience of 63,095,076 people in United States. Top regions: California, New York, Texas. Top brand affinities: Macy's, YouTube Music, Yahoo!奇摩名人娛樂, Fashion Nova, Home decorating ideas.
Macy's fans in United States are concentrated in California, with strong brand affinity for Macy's. The audience is concentrated in California, New York, Texas. Top brand affinities include Macy's, YouTube Music, Yahoo!奇摩名人娛樂, with strongest over-indexing on Macy's (1.64× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Macy's fans
| Metric | Value |
|---|---|
| Estimated audience size | 63,095,076 |
Audience persona
The typical Macy's fan in United States shows strong Sustainability tendencies and a notable affinity for Macy's.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 13,136,984 | 1.89× |
| New York | 9,475,379 | 2.69× |
| Texas | 6,578,602 | 1.21× |
| Florida | 6,503,712 | 1.52× |
| New Jersey | 3,861,890 | 2.41× |
| Illinois | 3,389,486 | 1.61× |
| Pennsylvania | 3,036,841 | 1.43× |
| Georgia | 2,604,975 | 1.34× |
| Ohio | 2,261,091 | 1.16× |
| Massachusetts | 2,213,345 | 1.78× |
| Michigan | 2,156,088 | 1.31× |
| Virginia | 2,041,740 | 1.33× |
| Maryland | 1,813,009 | 1.67× |
| North Carolina | 1,419,557 | 0.75× |
| Washington | 1,354,971 | 1.07× |
| Indiana | 1,192,266 | 1.03× |
| Arizona | 1,152,477 | 0.89× |
| Connecticut | 1,030,927 | 1.63× |
| Minnesota | 976,813 | 1.08× |
| Missouri | 931,382 | 0.92× |
| Tennessee | 925,230 | 0.73× |
| Oregon | 754,064 | 1.04× |
| Kentucky | 745,626 | 0.94× |
| Colorado | 716,707 | 0.72× |
| Wisconsin | 711,218 | 0.75× |
| Louisiana | 709,613 | 0.87× |
| Nevada | 697,459 | 1.14× |
| South Carolina | 615,584 | 0.65× |
| Alabama | 516,552 | 0.59× |
| Hawaii | 389,908 | 1.44× |
| Rhode Island | 331,443 | 1.65× |
| Oklahoma | 318,923 | 0.46× |
| Mississippi | 318,632 | 0.61× |
| Utah | 309,409 | 0.55× |
| New Hampshire | 276,264 | 1.11× |
| Kansas | 275,931 | 0.55× |
| Washington, District of Columbia | 256,577 | 1.35× |
| Delaware | 233,269 | 1.34× |
| Arkansas | 215,759 | 0.42× |
| Idaho | 200,932 | 0.64× |
| West Virginia | 191,665 | 0.65× |
| Iowa | 175,308 | 0.34× |
| New Mexico | 162,827 | 0.51× |
| Maine | 161,767 | 0.72× |
| Nebraska | 101,801 | 0.32× |
| Montana | 67,219 | 0.38× |
| South Dakota | 63,573 | 0.44× |
| North Dakota | 60,098 | 0.46× |
| Vermont | 42,147 | 0.38× |
| Alaska | 29,812 | 0.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Macy's | 1.64× | Shopping |
| YouTube Music | 2× | Internet & Social Media |
| Yahoo!奇摩名人娛樂 | 1.53× | Internet & Social Media |
| Fashion Nova | 1.86× | Shopping |
| Home decorating ideas | 2.07× | Home & Garden |
| CVS Pharmacy | 1.55× | Shopping |
| Healthy habits | 1.74× | Health |
| Health And Beauty | 2.06× | Beauty & Wellness |
| T.J.Maxx | 1.56× | Shopping |
| Bath and Bodyworks | 2.08× | Shopping |
| Curly Hair | 1.87× | Beauty & Wellness |
| Twitch | 1.72× | Games |
| Sex and the City | 1.93× | Movies & TV |
| Makeup Tutorials | 1.88× | Beauty & Wellness |
| Home Design | 1.68× | Home & Garden |
| Retro style | 1.55× | Fashion & Accessoires |
| Boho-chic | 1.83× | Fashion & Accessoires |
| Lace wig | 1.54× | Beauty & Wellness |
| Architecture & Design | 1.84× | Business & Career |
| Dog lovers | 1.55× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.51 |
| Design Affinity | PREMIUM | 2.43 |
| Luxury Orientation | PREMIUM | 2.17 |
| Indulgence | JOY | 2.15 |
| LGBTQ+ Identity | OPEN | 1.75 |
| Family Orientation | CONSERVATISM | 1.7 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 96.3% |
| Mexico | 0.5% |
| India | 0.4% |
See Macy's audiences in other countries
More Shopping audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Macy's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.