Lace wig Audience in United States

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Lace wig has an estimated audience of 30,750,219 people in United States. 65.5% are female, 34.5% are male, average age 32.9. Top regions: Florida, California, Texas. Top brand affinities: Hair Extensions, Curly Hair, Beauty, Braid, Hair products.

The average Lace wig fan in United States is 32.9 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Hair Extensions, Curly Hair, Beauty, with strongest over-indexing on Hair Extensions (5.04× the country average). Demographically, the Lace wig audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair extensions

Demographics of Lace wig fans

Demographic split for Lace wig audience in United States
MetricValue
Female65.5%
Male34.5%
Average age32.9
Estimated audience size30,750,219

Audience persona

The typical Lace wig fan in United States is more female, around 32.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Hair Extensions.

Top regions in United States

Top regions ranked by reach for Lace wig in United States
RegionReachAffinity
Florida3,678,1431.77×
California3,255,2930.96×
Texas3,040,1871.15×
New York2,133,8991.24×
Georgia2,024,4002.14×
North Carolina1,350,6291.46×
Illinois1,114,1651.09×
Pennsylvania1,086,5311.05×
New Jersey1,020,1371.3×
Ohio973,6311.03×
Virginia930,4441.24×
Maryland910,2761.72×
Michigan790,6960.98×
Louisiana779,4221.97×
South Carolina771,4281.67×
Alabama725,5201.69×
Tennessee676,8861.1×
Indiana557,9560.99×
Massachusetts542,1790.89×
Missouri500,1691.01×
Mississippi435,2861.72×
Arizona423,4970.67×
Washington394,2060.64×
Wisconsin363,6440.79×
Connecticut325,6831.06×
Kentucky325,6620.84×
Oklahoma325,6530.95×
Nevada307,4541.03×
Arkansas300,7681.19×
Oregon299,5870.85×
Minnesota290,9000.66×
Colorado265,7110.55×
Kansas175,1780.72×
Utah141,0620.51×
Washington, District of Columbia123,2471.33×
Iowa122,5410.48×
Delaware113,7961.34×
West Virginia104,8100.73×
Nebraska76,5110.5×
New Mexico76,1110.49×
Rhode Island63,5350.65×
Hawaii61,6390.47×
Idaho59,9160.39×
Alaska59,7670.91×
Maine55,5600.5×
North Dakota54,2440.86×
New Hampshire53,4610.44×
Montana52,1010.61×
South Dakota51,4260.72×
Wyoming48,4491.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lace wig audience
BrandAffinityCategory
Hair Extensions5.04×Beauty & Wellness
Curly Hair4.66×Beauty & Wellness
Beauty1.75×Beauty & Wellness
Braid3.71×Home & Garden
Hair products1.97×Beauty & Wellness
Long hair3.28×Beauty & Wellness
Hair straightening2.95×Beauty & Wellness
Self care2.11×Health
Human hair growth2.84×Health
natural hair4.64×Beauty & Wellness
Livemusic2.26×Music & Radio
Hairstyle1.72×Beauty & Wellness
Makeup Tutorials2.75×Beauty & Wellness
Rhianna (singer)3.7×Music & Radio
Marriage1.69×Kids & Family
Anime convention2.3×Literature
Nigeria2.91×Travel & Leisure
Digital marketing2.1×Business & Career
Personal care1.63×Health
Skin care1.6×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lace wig audience
TraitClusterScore
Luxury OrientationPREMIUM3.63
LGBTQ+ IdentityOPEN1.72
Risk AppetiteTHRILL1.51
Healthy LifestyleBALANCE1.22
Urban LifestyleOPEN1.14
MindfulnessBALANCE1.11

Worldwide distribution

Worldwide audience distribution share by country for Lace wig
CountryShare
United States38.0%
Japan5.1%
China5.0%

See Lace wig audiences in other countries

More Hair extensions audiences in United States

Frequently asked questions

How many fans does Lace wig have in United States?

Lace wig has an estimated audience of 30,750,219 people in United States, concentrated in Florida and California.

What is the gender split and age of Lace wig fans?

65.5% of Lace wig fans are female, 34.5% are male, with an average age of 32.9 years.

Which brands do Lace wig fans like most?

Lace wig fans show strongest brand affinity for Hair Extensions (5.04×), Curly Hair (4.66×), and Beauty (1.75×) over the country average.

Where do Lace wig fans live in United States?

Lace wig fans in United States are most concentrated in Florida (reach 3,678,143), California (reach 3,255,293), and Texas (reach 3,040,187). These three regions account for the largest share of the active audience.

What other brands do Lace wig fans also like?

Beyond Lace wig itself, the audience over-indexes on Curly Hair (4.66×), Beauty (1.75×), Braid (3.71×), and Hair products (1.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lace wig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.