Halo Hair Extensions Audience in United States

Halo Hair Extensions logo

Halo Hair Extensions has an estimated audience of 554,689 people in United States. 81.4% are female, 18.6% are male, average age 33.6. Top regions: California, Texas, Florida. Top brand affinities: schwarzkopf, Method Man, Autism Awareness, Indeed.com, Diabetes mellitus awareness.

The average Halo Hair Extensions fan in United States is 33.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include schwarzkopf, Method Man, Autism Awareness, with strongest over-indexing on schwarzkopf (132.6× the country average). Demographically, the Halo Hair Extensions audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Luxury Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair extensions

Demographics of Halo Hair Extensions fans

Demographic split for Halo Hair Extensions audience in United States
MetricValue
Female81.4%
Male18.6%
Average age33.6
Estimated audience size554,689

Audience persona

The typical Halo Hair Extensions fan in United States is more female, around 33.6 years old, with strong Luxury Orientation tendencies and a notable affinity for schwarzkopf.

Top regions in United States

Top regions ranked by reach for Halo Hair Extensions in United States
RegionReachAffinity
California48,6510.8×
Texas44,6860.94×
Florida34,5780.92×
New York22,9440.74×
Ohio18,8601.1×
Pennsylvania17,5740.94×
Georgia16,3490.96×
North Carolina15,7110.94×
Illinois15,6130.84×
Tennessee15,2051.37×
Michigan12,8510.89×
Arizona11,8301.04×
Indiana11,1491.1×
New Jersey10,7840.76×
Kentucky10,4181.5×
Virginia10,1380.75×
Washington10,0670.9×
Missouri9,5771.07×
Alabama9,2651.2×
Colorado8,7641×
Utah8,2681.66×
Louisiana8,1691.14×
South Carolina8,1670.98×
Oklahoma8,0761.31×
Massachusetts7,9510.73×
Wisconsin7,3870.89×
Minnesota6,4700.81×
Maryland6,2220.65×
Arkansas6,1501.35×
Mississippi5,7361.26×
Oregon5,6100.88×
Nevada5,2120.97×
Idaho4,6291.66×
Iowa4,6251.01×
Kansas4,4641.02×
Connecticut4,3470.78×
West Virginia4,2861.66×
Nebraska2,8791.03×
New Mexico2,3260.84×
Montana2,0811.35×
New Hampshire2,0580.94×
Maine1,8050.91×
South Dakota1,4371.12×
Rhode Island1,4230.81×
North Dakota1,3721.2×
Alaska1,1570.97×
Hawaii1,0230.43×
Wyoming1,0101.23×
Delaware9830.64×
Washington, District of Columbia6470.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Halo Hair Extensions audience
BrandAffinityCategory
schwarzkopf132.6×Beauty & Wellness
Method Man56.48×Music & Radio
Autism Awareness19.03×Health
Indeed.com8.21×Business & Career
Diabetes mellitus awareness12.48×Health
Google Maps6.6×Internet & Social Media
Enterprise Rent-A-Car9.3×Cars & Mobility
Anna Kendrick20.43×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Richard Gere20.44×Movies & TV
Idris Elba17.73×Movies & TV
Alexandra Daddario13.11×Movies & TV
Apple Store9.42×Shopping
YouTube Music6.64×Internet & Social Media
Aaliyah19.91×Music & Radio
Helen Mirren16.01×Movies & TV
Hair Cuttery18.51×Beauty & Wellness
Income tax13.19×Business & Career
Media Take Out16.82×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Halo Hair Extensions audience
TraitClusterScore
Luxury OrientationPREMIUM4.04
CreativityOPEN1.37
Family OrientationCONSERVATISM1.28
Price SensitivityPREMIUM1.22
MindfulnessBALANCE1.2
Risk AppetiteTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Halo Hair Extensions
CountryShare
United States69.0%
United Kingdom14.7%
Canada6.1%

See Halo Hair Extensions audiences in other countries

More Hair extensions audiences in United States

Frequently asked questions

How many fans does Halo Hair Extensions have in United States?

Halo Hair Extensions has an estimated audience of 554,689 people in United States, concentrated in California and Texas.

What is the gender split and age of Halo Hair Extensions fans?

81.4% of Halo Hair Extensions fans are female, 18.6% are male, with an average age of 33.6 years.

Which brands do Halo Hair Extensions fans like most?

Halo Hair Extensions fans show strongest brand affinity for schwarzkopf (132.6×), Method Man (56.48×), and Autism Awareness (19.03×) over the country average.

Where do Halo Hair Extensions fans live in United States?

Halo Hair Extensions fans in United States are most concentrated in California (reach 48,651), Texas (reach 44,686), and Florida (reach 34,578). These three regions account for the largest share of the active audience.

What other brands do Halo Hair Extensions fans also like?

Beyond Halo Hair Extensions itself, the audience over-indexes on Method Man (56.48×), Autism Awareness (19.03×), Indeed.com (8.21×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Halo Hair Extensions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.