Mayvenn Hair Audience in United States

Mayvenn Hair logo

Mayvenn Hair has an estimated audience of 352,644 people in United States. 91.4% are female, 8.6% are male, average age 34.7. Top regions: Texas, California, New York. Top brand affinities: Harlow, Product design, Historic site, Fairy godmother, TV Fanatic.

The average Mayvenn Hair fan in United States is 34.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Harlow, Product design, Historic site, with strongest over-indexing on Harlow (22.68× the country average). Demographically, the Mayvenn Hair audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair extensions

Demographics of Mayvenn Hair fans

Demographic split for Mayvenn Hair audience in United States
MetricValue
Female91.4%
Male8.6%
Average age34.7
Estimated audience size352,644

Audience persona

The typical Mayvenn Hair fan in United States is more female, around 34.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Harlow.

Top regions in United States

Top regions ranked by reach for Mayvenn Hair in United States
RegionReachAffinity
Texas50,9931.68×
California30,4220.78×
New York29,4191.49×
Florida28,7811.21×
Georgia25,0122.3×
North Carolina19,3881.83×
Maryland15,8702.62×
Virginia14,4061.68×
Illinois13,7481.17×
New Jersey11,4171.27×
Alabama11,2422.28×
Ohio10,2390.94×
South Carolina10,1421.91×
Pennsylvania9,7590.82×
Massachusetts9,1421.32×
Tennessee9,1351.29×
Louisiana8,8801.95×
Michigan6,8620.74×
Mississippi6,1072.1×
Indiana5,8770.91×
Arizona4,6130.64×
Connecticut4,5931.3×
Missouri4,5530.8×
Nevada3,8451.13×
Arkansas3,8031.31×
Oklahoma3,5700.91×
Washington3,4460.49×
Kentucky3,2210.73×
Wisconsin2,7940.53×
Minnesota2,7460.54×
Colorado2,4740.45×
Washington, District of Columbia2,0851.97×
Kansas1,4800.53×
Delaware1,4431.48×
Oregon1,3020.32×
Iowa1,0330.36×
Nebraska7220.41×
West Virginia6600.4×
Utah5920.19×
Alaska5640.75×
Rhode Island5620.5×
Idaho5220.3×
North Dakota5120.71×
Hawaii4990.33×
Montana4920.5×
South Dakota4850.6×
New Hampshire4660.34×
Wyoming4570.87×
New Mexico4540.26×
Maine4500.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mayvenn Hair audience
BrandAffinityCategory
Harlow22.68×Travel & Leisure
Product design2.05×Business & Career
Historic site3.73×Arts & Culture
Fairy godmother6.41×Literature
TV Fanatic7.01×Movies & TV
John Havlicek10.26×Sports
Nebraska Cornhuskers football2.08×Sports
JDSU1.73×Business & Career
Buying a House3.86×Home & Garden
Jesse Plemons1.88×Movies & TV
edureka19.5×Business & Career
Electrolyte2.51×Health
Jaws2.89×Movies & TV
Staycation1.72×Home & Garden
Guillermo Francella19.13×Movies & TV
La rosa de Guadalupe6.06×Movies & TV
Keene, New Hampshire10.12×Travel & Leisure
Ludo (board game)5.74×Games
Hardik Pandya7.67×Sports
Queens College, City University of New York3.62×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mayvenn Hair audience
TraitClusterScore
Luxury OrientationPREMIUM4.6
LGBTQ+ IdentityOPEN1.6
Family OrientationCONSERVATISM1.24
Price SensitivityPREMIUM1.24
Quality AwarenessPREMIUM1.23
Risk AppetiteTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for Mayvenn Hair
CountryShare
United States99.7%
Japan0.1%
Spain0.0%

See Mayvenn Hair audiences in other countries

More Hair extensions audiences in United States

Frequently asked questions

How many fans does Mayvenn Hair have in United States?

Mayvenn Hair has an estimated audience of 352,644 people in United States, concentrated in Texas and California.

What is the gender split and age of Mayvenn Hair fans?

91.4% of Mayvenn Hair fans are female, 8.6% are male, with an average age of 34.7 years.

Which brands do Mayvenn Hair fans like most?

Mayvenn Hair fans show strongest brand affinity for Harlow (22.68×), Product design (2.05×), and Historic site (3.73×) over the country average.

Where do Mayvenn Hair fans live in United States?

Mayvenn Hair fans in United States are most concentrated in Texas (reach 50,993), California (reach 30,422), and New York (reach 29,419). These three regions account for the largest share of the active audience.

What other brands do Mayvenn Hair fans also like?

Beyond Mayvenn Hair itself, the audience over-indexes on Product design (2.05×), Historic site (3.73×), Fairy godmother (6.41×), and TV Fanatic (7.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mayvenn Hair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.