Rascasse Audience Intelligence

Mayvenn Hair Target Market in United States

A data profile of the people who buy, follow and care about Mayvenn Hair in United States — modelled from more than twelve digital signal sources. Mayvenn Hair has an estimated audience of 358,454 people in United States.

#6among Hair extensions in United States#4542among Brand in United States#452in Beauty & Wellness

The average Mayvenn Hair fan in United States is 34.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Media Take Out, Hair tutorials, Teyana Taylor, with strongest over-indexing on Media Take Out (168.33× the country average).

Demographically, the Mayvenn Hair audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Price Sensitivity, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mayvenn Hair fan in United States is more female, around 34.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Media Take Out.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair extensions

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mayvenn Hair profile in United States.

Audience size
358K
in United States
Gender
91.4%♀
8.6% male
Age
34.7
average years
Country rank
#44070
Brand in United States
Fig. 01

Search interest · 12-month trend

+83%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mayvenn Hair

91.4% are female, 8.6% are male, average age 34.7.

Fig. 02

Gender split

91.4%
Female
8.6%
Male
Demographic split for Mayvenn Hair audience in United States
MetricValue
Female91.4%
Male8.6%
Average age34.7
Estimated audience size358,454
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Mayvenn Hair audience in United States
Age bracketShare%
16-1929%
20-2923%
30-3920%
40-4918%
50+10%
Fig. 04

Worldwide distribution

99.7%

of the worldwide Mayvenn Hair audience comes from United States.

Worldwide audience distribution share by country for Mayvenn Hair
CountryShare
United States99.7%
Japan0.1%
Spain0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mayvenn Hair audience in United States is strongest.

Fig. 05

Top regions by affinity

Mayvenn Hair customers by region in United States
#RegionReachAffinity×
01Virginia~40K4.13×
02Maryland~10K2.19×
03Mississippi~6K2.16×
04Alabama~9K1.91×
05Georgia~20K1.90×
06Colorado~10K1.84×
07California~70K1.82×
08North Carolina~20K1.65×
09Louisiana~7K1.60×
10Florida~40K1.56×
11South Carolina~8K1.51×
12Washington, District of Columbia~2K1.44×
13Texas~40K1.42×
14New York~30K1.28×
15Massachusetts~8K1.17×
16Delaware~1K1.16×
17Tennessee~8K1.13×
18Connecticut~4K1.12×
19New Jersey~10K1.10×
20Arkansas~3K1.08×
21Nevada~4K1.06×
22Illinois~10K1.02×
23Alaska<1K0.97×
24Oklahoma~4K0.96×
25North Dakota<1K0.96×
26Vermont<1K0.95×
27South Dakota<1K0.93×
28Montana<1K0.91×
29Rhode Island~1K0.90×
30Ohio~10K0.89×
31Maine~1K0.89×
32Idaho~2K0.88×
33West Virginia~1K0.88×
34Hawaii~1K0.88×
35New Hampshire~1K0.88×
36New Mexico~2K0.87×
37Indiana~6K0.86×
38Nebraska~2K0.86×
39Kentucky~4K0.85×
40Utah~3K0.82×
41Missouri~5K0.81×
42Iowa~2K0.81×
43Kansas~2K0.81×
44Pennsylvania~9K0.79×
45Michigan~7K0.76×
46Oregon~3K0.74×
47Arizona~5K0.73×
48Wisconsin~4K0.72×
49Minnesota~4K0.71×
50Washington~5K0.65×
Fig. 06

Affinity by region

Affinity by region — Mayvenn Hair, United States
0.65×1.00×4.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mayvenn Hair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mayvenn Hair audience
#·InterestCategoryAffinity×
01Media Take OutInternet & Social Media168.33×
02Cliphair ExtensionsBeauty & Wellness71.72×
03Jackie BrownMovies & TV35.27×
04Hair tutorialsBeauty & Wellness21.85×
05Teyana TaylorMovies & TV15.28×
06Idris ElbaMovies & TV13.41×
07Al Nassr FCSports13.40×
08Lil' KimMusic & Radio12.92×
09International educationBusiness & Career12.19×
10Anna KendrickMovies & TV11.96×
11FentyBeautyBeauty & Wellness9.92×
12BodysuitFashion & Accessoires6.59×
13H-E-BShopping6.34×
14YouTube MusicInternet & Social Media6.19×
15KeratinBeauty & Wellness5.83×
16PacSunFashion & Accessoires5.49×
17Curly HairBeauty & Wellness5.03×
18ShampooBeauty & Wellness4.88×
19Internet celebrityInternet & Social Media4.52×
20Lace wigBeauty & Wellness4.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mayvenn Hair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mayvenn Hair audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.87×
Career OrientationPOWER1.72×
Community OrientationOPEN1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mayvenn Hair audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.71×
DIY MentalityTHRILL0.79×
Sports ActivityPOWER0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Mayvenn Hair's target market in United States?

Mayvenn Hair's target market in United States covers an estimated 358,454 people, concentrated in California and Texas.

02

What is the gender split and age of Mayvenn Hair customers?

91.4% of the Mayvenn Hair audience are female, 8.6% are male, with an average age of 34.7 years.

03

Which brands do Mayvenn Hair fans like most?

Mayvenn Hair fans show strongest brand affinity for Media Take Out (168.33×), Hair tutorials (21.85×), and Teyana Taylor (15.28×) over the country average.

04

Where do Mayvenn Hair fans live in United States?

Mayvenn Hair fans in United States are most concentrated in California (reach ~70K), Texas (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Mayvenn Hair fans also like?

Beyond Mayvenn Hair itself, the audience over-indexes on Hair tutorials (21.85×), Teyana Taylor (15.28×), YouTube Music (6.19×), and Cliphair Extensions (71.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair extensions audiences in United States

See Mayvenn Hair audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mayvenn Hair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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