Rascasse Audience Intelligence

Bodysuit Audience in United States

A data profile of the people who buy, follow and care about Bodysuit in United States — modelled from more than twelve digital signal sources. Bodysuit has an estimated audience of 11,584,102 people in United States.

#2025among Topic in United States#158in Fashion & Accessoires

The average Bodysuit fan in United States is 37.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Food, Skin-tight garment, One-piece swimsuit, with strongest over-indexing on Food (1.5× the country average).

Demographically, the Bodysuit audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Price Sensitivity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bodysuit fan in United States is more female, around 37.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Food.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bodysuit profile in United States.

Audience size
11.6M
in United States
Gender
76.7%♀
23.3% male
Age
37.5
average years
Country rank
#3085
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bodysuit fans

76.7% are female, 23.3% are male, average age 37.5.

Fig. 02

Gender split

76.7%
Female
23.3%
Male
Demographic split for Bodysuit audience in United States
MetricValue
Female76.7%
Male23.3%
Average age37.5
Estimated audience size11,584,102
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Bodysuit audience in United States
Age bracketShare%
16-1922%
20-2922%
30-3920%
40-4920%
50+16%
Fig. 04

Worldwide distribution

29.6%

of the worldwide Bodysuit audience comes from United States.

Worldwide audience distribution share by country for Bodysuit
CountryShare
United States29.6%
Japan9.0%
Italy7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bodysuit audience in United States is strongest.

Fig. 05

Top regions by affinity

Bodysuit fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~70K1.37×
02New York~900K1.36×
03California~1.5M1.31×
04New Jersey~300K1.18×
05Texas~1M1.17×
06Georgia~400K1.17×
07Nevada~100K1.17×
08Connecticut~100K1.14×
09Maryland~200K1.11×
10Florida~900K1.10×
11Massachusetts~300K1.10×
12Pennsylvania~400K1.06×
13Illinois~400K1.06×
14Washington~200K1.06×
15Louisiana~200K1.06×
16Virginia~300K1.04×
17Washington, District of Columbia~40K1.04×
18North Carolina~400K1.03×
19Oklahoma~100K1.03×
20Oregon~100K1.02×
21Minnesota~200K1.01×
22Delaware~30K1.00×
23Indiana~200K0.99×
24Alabama~200K0.99×
25Kentucky~100K0.99×
26Arkansas~90K0.99×
27Kansas~90K0.99×
28South Carolina~200K0.98×
29Rhode Island~40K0.98×
30Alaska~20K0.98×
31Arizona~200K0.97×
32Mississippi~90K0.97×
33Michigan~300K0.96×
34Nebraska~60K0.96×
35New Mexico~60K0.95×
36Colorado~200K0.94×
37Wisconsin~200K0.93×
38Tennessee~200K0.92×
39Missouri~200K0.92×
40Utah~100K0.92×
41Montana~30K0.91×
42North Dakota~20K0.91×
43Ohio~300K0.90×
44Idaho~50K0.90×
45West Virginia~50K0.90×
46New Hampshire~40K0.90×
47Maine~40K0.90×
48Iowa~80K0.89×
49South Dakota~20K0.89×
50Vermont~20K0.88×
Fig. 06

Affinity by region

Affinity by region — Bodysuit, United States
0.88×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bodysuit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bodysuit audience
#·InterestCategoryAffinity×
01Skin-tight garmentFashion & Accessoires10.33×
02Media Take OutInternet & Social Media6.42×
03One-piece swimsuitFashion & Accessoires5.21×
04JumpsuitFashion & Accessoires4.59×
05Teyana TaylorMovies & TV4.26×
06Cardi BMusic & Radio3.38×
07Fashion NovaShopping2.49×
08GownFashion & Accessoires2.41×
09QueensTravel & Leisure2.39×
10LingerieFashion & Accessoires2.20×
11SwimsuitFashion & Accessoires2.16×
12SkirtFashion & Accessoires2.15×
13WigBeauty & Wellness1.97×
14Macy'sShopping1.95×
15Nordstrom rackFashion & Accessoires1.81×
16DressesFashion & Accessoires1.74×
17Men's clothingFashion & Accessoires1.67×
18SephoraShopping1.64×
19Women's clothingFashion & Accessoires1.59×
20FoodFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bodysuit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bodysuit audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.31×
CreativityOPEN1.25×
ExtroversionTHRILL1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bodysuit audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.70×
Need for SecurityCONSERVATISM0.80×
Early Adopter MentalityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bodysuit have in United States?

Bodysuit has an estimated audience of 11,584,102 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bodysuit fans?

76.7% of Bodysuit fans are female, 23.3% are male, with an average age of 37.5 years.

03

Which brands do Bodysuit fans like most?

Bodysuit fans show strongest brand affinity for Food (1.5×), Skin-tight garment (10.33×), and One-piece swimsuit (5.21×) over the country average.

04

Where do Bodysuit fans live in United States?

Bodysuit fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and New York (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Bodysuit fans also like?

Beyond Bodysuit itself, the audience over-indexes on Skin-tight garment (10.33×), One-piece swimsuit (5.21×), Macy's (1.95×), and Fashion Nova (2.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Bodysuit audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bodysuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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