Bodysuit Audience in United States

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Bodysuit has an estimated audience of 11,584,102 people in United States. 76.7% are female, 23.3% are male, average age 37.5. Top regions: California, Texas, New York. Top brand affinities: Food, Skin-tight garment, One-piece swimsuit, Macy's, Fashion Nova.

The average Bodysuit fan in United States is 37.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Food, Skin-tight garment, One-piece swimsuit, with strongest over-indexing on Food (1.5× the country average). Demographically, the Bodysuit audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Bodysuit fans

Demographic split for Bodysuit audience in United States
MetricValue
Female76.7%
Male23.3%
Average age37.5
Estimated audience size11,584,102

Audience persona

The typical Bodysuit fan in United States is more female, around 37.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Food.

Top regions in United States

Top regions ranked by reach for Bodysuit in United States
RegionReachAffinity
California1,791,1571.41×
Texas1,250,8871.26×
New York944,1051.46×
Florida895,7391.14×
Illinois450,6921.17×
Georgia433,7311.22×
Pennsylvania426,5021.09×
North Carolina372,2771.07×
New Jersey367,4541.25×
Ohio329,5700.92×
Virginia305,8211.08×
Michigan304,6491.01×
Washington266,6091.15×
Massachusetts257,6581.13×
Arizona227,8470.96×
Maryland224,2101.13×
Indiana219,4591.04×
Tennessee213,7250.92×
South Carolina176,5401.01×
Missouri174,5850.93×
Minnesota171,4701.03×
Colorado170,5550.93×
Louisiana161,2491.08×
Wisconsin160,2540.92×
Alabama158,1420.98×
Kentucky142,9550.98×
Oregon137,9881.04×
Connecticut136,3151.17×
Nevada135,0041.2×
Oklahoma124,7480.97×
Utah93,9630.91×
Mississippi91,9280.96×
Arkansas91,0430.95×
Kansas89,5810.98×
Iowa82,8320.87×
Hawaii74,0261.49×
Nebraska51,4270.89×
New Mexico51,3430.88×
Idaho48,2740.83×
West Virginia40,5820.75×
New Hampshire36,6500.8×
Washington, District of Columbia33,9710.98×
Rhode Island31,7410.86×
Maine31,1750.75×
Delaware30,0590.94×
Montana27,3250.85×
South Dakota20,0810.75×
Alaska19,6770.79×
North Dakota18,7850.79×
Vermont14,3540.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bodysuit audience
BrandAffinityCategory
Food1.5×Food & Beverages
Skin-tight garment10.33×Fashion & Accessoires
One-piece swimsuit5.21×Fashion & Accessoires
Macy's1.95×Shopping
Fashion Nova2.49×Shopping
Jumpsuit4.59×Fashion & Accessoires
Macy's1.55×Shopping
Dresses1.74×Fashion & Accessoires
Teyana Taylor4.26×Movies & TV
Women's clothing1.59×Fashion & Accessoires
Cardi B3.38×Music & Radio
Gown2.41×Fashion & Accessoires
Swimsuit2.16×Fashion & Accessoires
Media Take Out6.42×Internet & Social Media
Queens2.39×Travel & Leisure
Skirt2.15×Fashion & Accessoires
Men's clothing1.67×Fashion & Accessoires
Lingerie2.2×Fashion & Accessoires
Wig1.97×Beauty & Wellness
Sephora1.64×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bodysuit audience
TraitClusterScore
Luxury OrientationPREMIUM3.07
Design AffinityPREMIUM1.79
SustainabilityBALANCE1.55
Price SensitivityPREMIUM1.46
ExtroversionTHRILL1.45
CreativityOPEN1.42

Worldwide distribution

Worldwide audience distribution share by country for Bodysuit
CountryShare
United States29.7%
Japan9.0%
Italy7.7%

See Bodysuit audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Bodysuit have in United States?

Bodysuit has an estimated audience of 11,584,102 people in United States, concentrated in California and Texas.

What is the gender split and age of Bodysuit fans?

76.7% of Bodysuit fans are female, 23.3% are male, with an average age of 37.5 years.

Which brands do Bodysuit fans like most?

Bodysuit fans show strongest brand affinity for Food (1.5×), Skin-tight garment (10.33×), and One-piece swimsuit (5.21×) over the country average.

Where do Bodysuit fans live in United States?

Bodysuit fans in United States are most concentrated in California (reach 1,791,157), Texas (reach 1,250,887), and New York (reach 944,105). These three regions account for the largest share of the active audience.

What other brands do Bodysuit fans also like?

Beyond Bodysuit itself, the audience over-indexes on Skin-tight garment (10.33×), One-piece swimsuit (5.21×), Macy's (1.95×), and Fashion Nova (2.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bodysuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.