Queens Audience in United States

Queens logo

Queens has an estimated audience of 27,297,604 people in United States. 57.6% are female, 42.4% are male, average age 40.7. Top regions: New York, California, New Jersey. Top brand affinities: Keene, New Hampshire, Home equity, Product design, Governor of Michigan, Harlow.

The average Queens fan in United States is 40.7 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, New Jersey. Top brand affinities include Keene, New Hampshire, Home equity, Product design, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Queens audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Queens fans

Demographic split for Queens audience in United States
MetricValue
Female57.6%
Male42.4%
Average age40.7
Estimated audience size27,297,604

Audience persona

The typical Queens fan in United States is more female, around 40.7 years old, with strong Design Affinity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Queens in United States
RegionReachAffinity
New York12,510,8578.2×
California2,552,5440.85×
New Jersey2,124,7333.06×
Texas1,662,7700.71×
Florida1,561,3110.84×
Pennsylvania917,3961×
North Carolina758,4860.92×
Virginia740,3261.11×
Georgia695,9100.83×
Illinois692,2930.76×
Massachusetts628,3771.17×
Ohio553,9660.66×
Hawaii535,4504.56×
Michigan523,2680.73×
Connecticut486,0321.78×
Washington435,8390.8×
Maryland428,2600.91×
Tennessee350,6460.64×
Indiana316,0880.63×
South Carolina303,1370.74×
Arizona291,7390.52×
Colorado280,0900.65×
Louisiana275,7560.78×
Missouri261,0260.59×
Wisconsin251,8260.61×
Minnesota246,7160.63×
Alabama217,2240.57×
Oklahoma199,3800.66×
Oregon185,3710.59×
Kentucky184,7900.54×
Nevada177,4670.67×
Arkansas176,9550.79×
Mississippi160,8650.72×
Utah137,7650.56×
Iowa120,3210.53×
Kansas117,5670.55×
Washington, District of Columbia105,4151.28×
West Virginia94,9110.75×
New Hampshire85,4770.79×
Rhode Island76,6850.88×
Nebraska72,4220.53×
Montana70,7250.93×
Idaho69,6400.51×
New Mexico67,3200.49×
Maine65,5230.67×
Delaware60,5480.8×
Vermont39,1510.82×
North Dakota27,6800.49×
Alaska26,0650.45×
South Dakota24,6380.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Queens audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Home equity2.87×Home & Garden
Product design2.2×Business & Career
Governor of Michigan7.64×Politics & Society
Harlow12.1×Travel & Leisure
Goop4.91×Internet & Social Media
Gilt.com7.48×Shopping
Throne of Glass6.37×Literature
Nationality1.76×Politics & Society
Bank account2.03×Business & Career
Progressive rock1.67×Music & Radio
Mothercare2.56×Kids & Family
Fairy godmother5.67×Literature
Hardik Pandya11.31×Sports
Cam Ward2.56×Sports
No Escape (1994 film)7.11×Movies & TV
3D printing1.52×Technology & Electronics
National Paralympic Committee13.84×Sports
Jesse Plemons2.03×Movies & TV
JDSU1.77×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Queens audience
TraitClusterScore
Design AffinityPREMIUM1.72
Early Adopter MentalityPOWER1.41
IndulgenceJOY1.25
Healthy LifestyleBALANCE1.2
Luxury OrientationPREMIUM1.2
ExtroversionTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for Queens
CountryShare
United States55.0%
United Kingdom3.8%
Mexico2.5%

See Queens audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Queens have in United States?

Queens has an estimated audience of 27,297,604 people in United States, concentrated in New York and California.

What is the gender split and age of Queens fans?

57.6% of Queens fans are female, 42.4% are male, with an average age of 40.7 years.

Which brands do Queens fans like most?

Queens fans show strongest brand affinity for Keene, New Hampshire (675×), Home equity (2.87×), and Product design (2.2×) over the country average.

Where do Queens fans live in United States?

Queens fans in United States are most concentrated in New York (reach 12,510,857), California (reach 2,552,544), and New Jersey (reach 2,124,733). These three regions account for the largest share of the active audience.

What other brands do Queens fans also like?

Beyond Queens itself, the audience over-indexes on Home equity (2.87×), Product design (2.2×), Governor of Michigan (7.64×), and Harlow (12.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Queens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.