Rascasse Audience Intelligence

Queens Audience in United States

A data profile of the people who buy, follow and care about Queens in United States — modelled from more than twelve digital signal sources. Queens has an estimated audience of 27,297,604 people in United States.

#12among City in United States#55among POI in United States#94in Travel & Leisure

The average Queens fan in United States is 40.7 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Nordstrom rack, Taron Egerton, American Airlines, with strongest over-indexing on Nordstrom rack (4.15× the country average).

Demographically, the Queens audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Queens fan in United States is more female, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Nordstrom rack.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Queens profile in United States.

Audience size
27.3M
in United States
Gender
57.6%♀
42.4% male
Age
40.7
average years
Country rank
#1074
POI in United States
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Queens fans

57.6% are female, 42.4% are male, average age 40.7.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Queens audience in United States
MetricValue
Female57.6%
Male42.4%
Average age40.7
Estimated audience size27,297,604
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Queens audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3918%
40-4922%
50+24%
Fig. 04

Worldwide distribution

54.9%

of the worldwide Queens audience comes from United States.

Worldwide audience distribution share by country for Queens
CountryShare
United States54.9%
United Kingdom3.8%
Mexico2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Queens audience in United States is strongest.

Fig. 05

Top regions by affinity

Queens fans by region: top regions in United States
#RegionReachAffinity×
01New York~8M5.11×
02Hawaii~300K2.91×
03New Jersey~1M1.79×
04Louisiana~500K1.49×
05Connecticut~300K1.19×
06California~3.5M1.13×
07South Dakota~70K1.09×
08Kentucky~400K1.07×
09Texas~2.5M1.05×
10New Mexico~100K1.05×
11Pennsylvania~1M1.04×
12Florida~2M1.02×
13Ohio~900K1.02×
14Indiana~500K1.02×
15Illinois~900K1.01×
16Missouri~400K1.01×
17Oklahoma~300K1.01×
18Mississippi~200K1.01×
19North Carolina~800K0.99×
20Arkansas~200K0.99×
21Kansas~200K0.99×
22South Carolina~400K0.98×
23Georgia~800K0.97×
24Virginia~600K0.97×
25Wisconsin~400K0.97×
26Arizona~500K0.96×
27Tennessee~500K0.96×
28Utah~200K0.96×
29Michigan~700K0.95×
30Alabama~400K0.95×
31Idaho~100K0.95×
32Rhode Island~80K0.95×
33Massachusetts~500K0.94×
34Maryland~400K0.94×
35Nevada~200K0.94×
36Iowa~200K0.94×
37West Virginia~100K0.94×
38Montana~70K0.94×
39Delaware~70K0.94×
40Nebraska~100K0.92×
41Alaska~50K0.92×
42North Dakota~50K0.92×
43Minnesota~300K0.89×
44Washington~500K0.88×
45New Hampshire~100K0.88×
46Washington, District of Columbia~70K0.87×
47Oregon~300K0.86×
48Vermont~40K0.84×
49Colorado~400K0.83×
50Maine~80K0.83×
Fig. 06

Affinity by region

Affinity by region — Queens, United States
0.83×1.00×5.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Queens audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Queens audience
#·InterestCategoryAffinity×
01Taron EgertonMovies & TV7.48×
02Jessica SimpsonMusic & Radio7.48×
03Josh DuhamelFashion & Accessoires7.48×
04Manolo BlahnikFashion & Accessoires7.48×
05RonaldinhoSports7.48×
06Kurt GeigerFashion & Accessoires6.14×
07Ugg bootsFashion & Accessoires6.07×
08Sharon OsbourneMovies & TV5.15×
09Nordstrom rackFashion & Accessoires4.15×
10Bergdorf GoodmanFashion & Accessoires3.70×
11British hip hopMusic & Radio2.50×
12American AirlinesTravel & Leisure1.91×
13Discount storesShopping1.91×
14TMZInternet & Social Media1.76×
15NordstromShopping1.72×
16Las VegasTravel & Leisure1.70×
17TrousersFashion & Accessoires1.69×
18Shopping mallsShopping1.57×
19IKEAHome & Garden1.55×
20Men's clothingFashion & Accessoires1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Queens audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Queens audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.37×
Design AffinityPREMIUM1.37×
Career OrientationPOWER1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Queens audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
Risk AppetiteTHRILL0.92×
SustainabilityBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Queens have in United States?

Queens has an estimated audience of 27,297,604 people in United States, concentrated in New York and California.

02

What is the gender split and age of Queens fans?

57.6% of Queens fans are female, 42.4% are male, with an average age of 40.7 years.

03

Which brands do Queens fans like most?

Queens fans show strongest brand affinity for Nordstrom rack (4.15×), Taron Egerton (7.48×), and American Airlines (1.91×) over the country average.

04

Where do Queens fans live in United States?

Queens fans in United States are most concentrated in New York (reach ~8M), California (reach ~3.5M), and Texas (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Queens fans also like?

Beyond Queens itself, the audience over-indexes on Taron Egerton (7.48×), American Airlines (1.91×), Jessica Simpson (7.48×), and Josh Duhamel (7.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Queens audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Queens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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