Rascasse Audience Intelligence

Queens Audience in Germany

A data profile of the people who buy, follow and care about Queens in Germany — modelled from more than twelve digital signal sources. Queens has an estimated audience of 603,302 people in Germany.

#175among City in Germany#821among POI in Germany#783in Travel & Leisure

The average Queens fan in Germany is 38.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Owen Wilson, El Corte Inglés, Wes Anderson, with strongest over-indexing on Owen Wilson (30.17× the country average).

Demographically, the Queens audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Queens fan in Germany is more female, around 38.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Owen Wilson.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Queens profile in Germany.

Audience size
603K
in Germany
Gender
59.6%♀
40.4% male
Age
38.9
average years
Country rank
#10055
POI in Germany
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Queens fans

59.6% are female, 40.4% are male, average age 38.9.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for Queens audience in Germany
MetricValue
Female59.6%
Male40.4%
Average age38.9
Estimated audience size603,302
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Queens audience in Germany
Age bracketShare%
16-1918%
20-2920%
30-3922%
40-4924%
50+16%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Queens audience comes from Germany.

Worldwide audience distribution share by country for Queens
CountryShare
United States54.9%
United Kingdom3.8%
Mexico2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Queens audience in Germany is strongest.

Fig. 05

Top regions by affinity

Queens fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~20K1.15×
02Bremen~6K1.14×
03Berlin~30K1.10×
04Niedersachsen~60K1.06×
05Rheinland-Pfalz~30K1.04×
06Saarland~8K1.04×
07Baden-Württemberg~80K1.03×
08Bayern~100K1.02×
09Sachsen~30K1.01×
10Nordrhein-Westfalen~100K1.00×
11Sachsen-Anhalt~20K0.99×
12Hessen~50K0.98×
13Schleswig-Holstein~20K0.97×
14Brandenburg~20K0.96×
15Mecklenburg-Vorpommern~10K0.94×
16Hamburg~10K0.91×
Fig. 06

Affinity by region

Affinity by region — Queens, Germany
0.91×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Queens audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Queens audience
#·InterestCategoryAffinity×
01QuesadillaFood & Beverages51.98×
02Owen WilsonMovies & TV30.17×
03Steinway & SonsMusic & Radio22.73×
04El Corte InglésShopping20.00×
05Wes AndersonMovies & TV20.00×
06St. Louis CardinalsSports20.00×
07Wizards of Waverly PlaceMovies & TV20.00×
08Seattle MarinersSports20.00×
09Les ÉchosNews20.00×
10Washington CapitalsSports20.00×
11Chicago BlackhawksSports20.00×
12EVA AirTravel & Leisure18.82×
13Edmonton OilersSports14.63×
14Krefeld PinguineSports13.59×
15SauerkrautFood & Beverages13.08×
16American AirlinesTravel & Leisure12.97×
17VuelingTravel & Leisure8.72×
18Xabi AlonsoSports5.93×
19TagesschauMovies & TV1.88×
20Müller (company)Food & Beverages1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Queens audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Queens audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.57×
SpiritualityBALANCE1.55×
MindfulnessBALANCE1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Queens audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.78×
Family OrientationCONSERVATISM0.79×
Luxury OrientationPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Queens have in Germany?

Queens has an estimated audience of 603,302 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Queens fans?

59.6% of Queens fans are female, 40.4% are male, with an average age of 38.9 years.

03

Which brands do Queens fans like most?

Queens fans show strongest brand affinity for Owen Wilson (30.17×), El Corte Inglés (20×), and Wes Anderson (20×) over the country average.

04

Where do Queens fans live in Germany?

Queens fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Queens fans also like?

Beyond Queens itself, the audience over-indexes on El Corte Inglés (20×), Wes Anderson (20×), Quesadilla (51.98×), and Krefeld Pinguine (13.59×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Queens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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