El Corte Inglés Audience in Germany
El Corte Inglés has an estimated audience of 803,683 people in Germany. 62.2% are female, 37.8% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Boston Red Sox, New York Mets, NBA playoffs, BBC Sport, CBS Sports.
The average El Corte Inglés fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Boston Red Sox, New York Mets, NBA playoffs, with strongest over-indexing on Boston Red Sox (80.25× the country average). Demographically, the El Corte Inglés audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of El Corte Inglés fans
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 36.9 |
| Estimated audience size | 803,683 |
Audience persona
The typical El Corte Inglés fan in Germany is more female, around 36.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Boston Red Sox.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 199,060 | 1.13× |
| Bayern | 184,333 | 1.43× |
| Baden-Württemberg | 149,462 | 1.36× |
| Hessen | 142,712 | 2.33× |
| Berlin | 67,710 | 1.88× |
| Niedersachsen | 58,380 | 0.75× |
| Rheinland-Pfalz | 38,049 | 0.94× |
| Hamburg | 32,541 | 1.79× |
| Sachsen | 21,302 | 0.54× |
| Schleswig-Holstein | 19,707 | 0.68× |
| Brandenburg | 14,708 | 0.59× |
| Thüringen | 7,404 | 0.36× |
| Sachsen-Anhalt | 7,389 | 0.35× |
| Bremen | 6,169 | 0.9× |
| Saarland | 6,027 | 0.61× |
| Mecklenburg-Vorpommern | 5,234 | 0.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Boston Red Sox | 80.25× | Sports |
| New York Mets | 96.3× | Sports |
| NBA playoffs | 13.33× | Sports |
| BBC Sport | 46.01× | Sports |
| CBS Sports | 31.42× | Movies & TV |
| New England Patriots | 21.81× | Sports |
| Leah Remini | 20× | Movies & TV |
| Queens | 20× | Travel & Leisure |
| NBA Finals | 9.75× | Sports |
| San Francisco Giants | 45.52× | Sports |
| Chicago Cubs | 43.55× | Sports |
| Myprotein | 20× | Health |
| BuzzFeed | 15.02× | Internet & Social Media |
| Marco Polo | 7.11× | Fashion & Accessoires |
| Eurosport | 9.43× | Sports |
| Velvet (TV series) | 16.34× | Movies & TV |
| Challenges (magazine) | 20× | Business & Career |
| Wrangler (jeans) | 17.41× | Fashion & Accessoires |
| New York Yankees | 24.14× | Sports |
| American football | 3.25× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.1 |
| Sustainability | BALANCE | 1.89 |
| Quality Awareness | PREMIUM | 1.76 |
| Sports Activity | POWER | 1.71 |
| DIY Mentality | THRILL | 1.67 |
| Creativity | OPEN | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 46.4% |
| Portugal | 16.1% |
| United States | 6.2% |
See El Corte Inglés audiences in other countries
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Frequently asked questions
How many fans does El Corte Inglés have in Germany?
El Corte Inglés has an estimated audience of 803,683 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of El Corte Inglés fans?
62.2% of El Corte Inglés fans are female, 37.8% are male, with an average age of 36.9 years.
Which brands do El Corte Inglés fans like most?
El Corte Inglés fans show strongest brand affinity for Boston Red Sox (80.25×), New York Mets (96.3×), and NBA playoffs (13.33×) over the country average.
Where do El Corte Inglés fans live in Germany?
El Corte Inglés fans in Germany are most concentrated in Nordrhein-Westfalen (reach 199,060), Bayern (reach 184,333), and Baden-Württemberg (reach 149,462). These three regions account for the largest share of the active audience.
What other brands do El Corte Inglés fans also like?
Beyond El Corte Inglés itself, the audience over-indexes on New York Mets (96.3×), NBA playoffs (13.33×), BBC Sport (46.01×), and CBS Sports (31.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for El Corte Inglés. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.