Velvet (TV series) Audience in Germany
Velvet (TV series) has an estimated audience of 387,754 people in Germany. 59.4% are female, 40.6% are male, average age 32.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Oblivion (2013 film), Eyes Wide Shut, El Corte Inglés, Juliette Lewis, Le Figaro.
The average Velvet (TV series) fan in Germany is 32.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Oblivion (2013 film), Eyes Wide Shut, El Corte Inglés, with strongest over-indexing on Oblivion (2013 film) (16.78× the country average). Demographically, the Velvet (TV series) audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Velvet (TV series) fans
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 32.3 |
| Estimated audience size | 387,754 |
Audience persona
The typical Velvet (TV series) fan in Germany is more female, around 32.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Oblivion (2013 film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 200,550 | 1.39× |
| Bayern | 103,894 | 0.98× |
| Baden-Württemberg | 80,846 | 0.9× |
| Hessen | 67,989 | 1.35× |
| Niedersachsen | 56,004 | 0.87× |
| Berlin | 45,211 | 1.53× |
| Sachsen | 38,109 | 1.18× |
| Rheinland-Pfalz | 31,711 | 0.96× |
| Brandenburg | 20,489 | 1× |
| Schleswig-Holstein | 19,650 | 0.83× |
| Thüringen | 15,546 | 0.92× |
| Hamburg | 13,941 | 0.93× |
| Sachsen-Anhalt | 11,776 | 0.69× |
| Mecklenburg-Vorpommern | 11,742 | 0.93× |
| Saarland | 6,923 | 0.85× |
| Bremen | 3,936 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Oblivion (2013 film) | 16.78× | Movies & TV |
| Eyes Wide Shut | 20× | Movies & TV |
| El Corte Inglés | 20× | Shopping |
| Juliette Lewis | 20× | Movies & TV |
| Le Figaro | 20× | News |
| Gary Oldman | 15.89× | Movies & TV |
| Dan Stevens | 18.99× | Movies & TV |
| Nathalie Emmanuel | 19.04× | Movies & TV |
| Helen Mirren | 10.42× | Movies & TV |
| Mission: Impossible | 7.13× | Movies & TV |
| Kirsten Dunst | 13.8× | Movies & TV |
| Jamie Dornan | 14.87× | Movies & TV |
| Porsche Macan | 13.26× | Cars & Mobility |
| Canva | 6.92× | Technology & Electronics |
| Jella Haase | 14.43× | Movies & TV |
| Borussia Dortmund | 1.59× | Sports |
| Porsche 918 | 25.45× | Cars & Mobility |
| Lamborghini Huracán | 13.85× | Cars & Mobility |
| Le Point | 20× | News |
| L'Équipe | 14.96× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.13 |
| Sustainability | BALANCE | 1.63 |
| Quality Awareness | PREMIUM | 1.43 |
| Luxury Orientation | PREMIUM | 1.29 |
| Patriotism | CONSERVATISM | 1.25 |
| Urban Lifestyle | OPEN | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.6% |
| Germany | 7.7% |
| Bangladesh | 6.3% |
See Velvet (TV series) audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Superman (10,006,308)
- Friends (9,772,934)
- Game of Thrones (9,464,046)
Frequently asked questions
How many fans does Velvet (TV series) have in Germany?
Velvet (TV series) has an estimated audience of 387,754 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Velvet (TV series) fans?
59.4% of Velvet (TV series) fans are female, 40.6% are male, with an average age of 32.3 years.
Which brands do Velvet (TV series) fans like most?
Velvet (TV series) fans show strongest brand affinity for Oblivion (2013 film) (16.78×), Eyes Wide Shut (20×), and El Corte Inglés (20×) over the country average.
Where do Velvet (TV series) fans live in Germany?
Velvet (TV series) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 200,550), Bayern (reach 103,894), and Baden-Württemberg (reach 80,846). These three regions account for the largest share of the active audience.
What other brands do Velvet (TV series) fans also like?
Beyond Velvet (TV series) itself, the audience over-indexes on Eyes Wide Shut (20×), El Corte Inglés (20×), Juliette Lewis (20×), and Le Figaro (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Velvet (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.