CBS Sports Audience in Germany
CBS Sports has an estimated audience of 329,890 people in Germany. 44.0% are female, 56.0% are male, average age 30.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Los Angeles Clippers, Los Angeles FC, Borussia Dortmund, LA Galaxy, Russell Wilson.
The average CBS Sports fan in Germany is 30.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Los Angeles Clippers, Los Angeles FC, Borussia Dortmund, with strongest over-indexing on Los Angeles Clippers (47.62× the country average). Demographically, the CBS Sports audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Career Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of CBS Sports fans
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 30.3 |
| Estimated audience size | 329,890 |
Audience persona
The typical CBS Sports fan in Germany is more male, around 30.3 years old, with strong Career Orientation tendencies and a notable affinity for Los Angeles Clippers.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 75,058 | 1.04× |
| Bayern | 62,204 | 1.17× |
| Baden-Württemberg | 53,785 | 1.19× |
| Hessen | 38,994 | 1.55× |
| Rheinland-Pfalz | 33,511 | 2.03× |
| Niedersachsen | 26,950 | 0.84× |
| Berlin | 20,813 | 1.41× |
| Sachsen | 11,885 | 0.73× |
| Schleswig-Holstein | 8,063 | 0.68× |
| Hamburg | 7,560 | 1.01× |
| Saarland | 6,375 | 1.57× |
| Brandenburg | 6,049 | 0.59× |
| Thüringen | 4,357 | 0.52× |
| Sachsen-Anhalt | 3,926 | 0.46× |
| Mecklenburg-Vorpommern | 2,511 | 0.4× |
| Bremen | 2,231 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Los Angeles Clippers | 47.62× | Sports |
| Los Angeles FC | 85.05× | Sports |
| Borussia Dortmund | 4.25× | Sports |
| LA Galaxy | 35.35× | Sports |
| Russell Wilson | 56.87× | Sports |
| SV Werder Bremen | 4.42× | Sports |
| Sportschau | 4.63× | Sports |
| Transfermarkt | 4.73× | Sports |
| FIFA World Cup | 3.56× | Sports |
| 1080i | 7.91× | Technology & Electronics |
| Basketball | 3.61× | Sports |
| Skill | 4.29× | Business & Career |
| Chemical substance | 7.32× | Business & Career |
| CBS | 8.47× | Movies & TV |
| RB Leipzig | 4.19× | Sports |
| Soccer | 2.42× | Sports |
| ESPN | 11.97× | Movies & TV |
| Game of Thrones | 3.5× | Movies & TV |
| Television channel | 4.82× | Movies & TV |
| Hamburger SV | 3.87× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.67 |
| Patriotism | CONSERVATISM | 1.67 |
| Risk Appetite | THRILL | 1.4 |
| Sustainability | BALANCE | 1.31 |
| Early Adopter Mentality | POWER | 1.3 |
| Sports Activity | POWER | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 79.0% |
| Canada | 4.3% |
| United Kingdom | 2.5% |
See CBS Sports audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does CBS Sports have in Germany?
CBS Sports has an estimated audience of 329,890 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of CBS Sports fans?
44.0% of CBS Sports fans are female, 56.0% are male, with an average age of 30.3 years.
Which brands do CBS Sports fans like most?
CBS Sports fans show strongest brand affinity for Los Angeles Clippers (47.62×), Los Angeles FC (85.05×), and Borussia Dortmund (4.25×) over the country average.
Where do CBS Sports fans live in Germany?
CBS Sports fans in Germany are most concentrated in Nordrhein-Westfalen (reach 75,058), Bayern (reach 62,204), and Baden-Württemberg (reach 53,785). These three regions account for the largest share of the active audience.
What other brands do CBS Sports fans also like?
Beyond CBS Sports itself, the audience over-indexes on Los Angeles FC (85.05×), Borussia Dortmund (4.25×), LA Galaxy (35.35×), and Russell Wilson (56.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for CBS Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.