Television channel Audience in Germany
Television channel has an estimated audience of 5,044,841 people in Germany. 35.4% are female, 64.6% are male, average age 38.7. Top brand affinities: Jotex, Transfermarkt, Satire, Borussia Dortmund, Western Union.
Top brand affinities include Jotex, Transfermarkt, Satire, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Television channel audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Sports Activity.
Category: Movies & TV · Type: Topic
Demographics of Television channel fans
| Metric | Value |
|---|---|
| Female | 35.4% |
| Male | 64.6% |
| Average age | 38.7 |
| Estimated audience size | 5,044,841 |
Audience persona
The typical Television channel fan in Germany is more male, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for Jotex.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Transfermarkt | 4.56× | Sports |
| Satire | 6.16× | Literature |
| Borussia Dortmund | 2.06× | Sports |
| Western Union | 5.53× | Business & Career |
| FC Bayern Munich | 2.47× | Sports |
| German television comedy | 6.72× | Movies & TV |
| Jennifer Love Hewitt | 9.88× | Movies & TV |
| Tagesschau | 1.87× | Movies & TV |
| Country rap | 5.66× | Music & Radio |
| Pets | 1.68× | Pets & Animals |
| Westdeutscher Rundfunk | 3.25× | Movies & TV |
| Kicker | 3.5× | Sports |
| Automobiles | 1.76× | Cars & Mobility |
| Ronaldinho | 9.88× | Sports |
| Eintracht Frankfurt | 2.12× | Sports |
| Sport Bild | 2.97× | Sports |
| Daniel Day-Lewis | 9.88× | Movies & TV |
| Maghreb | 9.88× | Travel & Leisure |
| James Franco | 9.88× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.13 |
| Sports Activity | POWER | 1.11 |
| Need for Security | CONSERVATISM | 1.1 |
| Indulgence | JOY | 1.08 |
| DIY Mentality | THRILL | 1.08 |
| Early Adopter Mentality | POWER | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.7% |
| India | 6.5% |
| France | 4.5% |
See Television channel audiences in other countries
More Movies & TV audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Television channel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.