A data profile of the people who buy, follow and care about Television channel in United Kingdom — modelled from more than twelve digital signal sources. Television channel has an estimated audience of 5,203,001 people in United Kingdom.
The average Television channel fan in United Kingdom is 39.3 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Betfair, William Hill (bookmaker), with strongest over-indexing on Wikipedia (5.27× the country average).
Demographically, the Television channel audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Television channel fan in United Kingdom is balanced, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Television channel profile in United Kingdom.
48.2% are female, 51.8% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 39.3 |
| Estimated audience size | 5,203,001 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Television channel audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.7% |
| India | 6.5% |
| France | 4.5% |
Where the Television channel audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North East | ~300K | 1.34× | |
| 02 | Yorkshire and the Humber | ~500K | 1.27× | |
| 03 | West Midlands | ~300K | 1.22× | |
| 04 | Northern Ireland | ~200K | 1.08× | |
| 05 | Scotland | ~500K | 1.05× | |
| 06 | East of England | ~500K | 0.99× | |
| 07 | Wales | ~300K | 0.96× | |
| 08 | East Midlands | ~300K | 0.90× | |
| 09 | South East | ~600K | 0.88× | |
| 10 | England | ~4M | 0.87× | |
| 11 | South West | ~400K | 0.85× | |
| 12 | North West | ~400K | 0.69× |
The strongest cross-interests of the Television channel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alexandra Daddario | Movies & TV | 5.41× | ||
| 02 | Wikipedia | Internet & Social Media | 5.27× | ||
| 03 | Broadcasting of sports events | Movies & TV | 4.77× | ||
| 04 | Sketch comedy | Movies & TV | 4.46× | ||
| 05 | Country rap | Music & Radio | 4.28× | ||
| 06 | Betfair | Games | 3.64× | ||
| 07 | Talk radio | Music & Radio | 3.64× | ||
| 08 | Esso | Cars & Mobility | 3.36× | ||
| 09 | Satire | Literature | 3.31× | ||
| 10 | Adoption | Kids & Family | 3.11× | ||
| 11 | Margot Robbie | Movies & TV | 3.03× | ||
| 12 | William Hill (bookmaker) | Games | 2.88× | ||
| 13 | Risk management | Business & Career | 2.78× | ||
| 14 | Sky News | Sports | 2.63× | ||
| 15 | Movie theater | Movies & TV | 2.25× | ||
| 16 | Refrigerator | Home & Garden | 2.16× | ||
| 17 | Hobby | Home & Garden | 2.15× | ||
| 18 | Internet & Social Media | 2.04× | |||
| 19 | Distilled beverage | Food & Beverages | 1.89× | ||
| 20 | Aldi | Shopping | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.32× | |
| Spirituality | BALANCE | 1.16× | |
| Need for Security | CONSERVATISM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.79× | |
| Pet Ownership | JOY | 0.80× | |
| Luxury Orientation | PREMIUM | 0.81× |
Television channel has an estimated audience of 5,203,001 people in United Kingdom, concentrated in England and South East.
48.2% of Television channel fans are female, 51.8% are male, with an average age of 39.3 years.
Television channel fans show strongest brand affinity for Wikipedia (5.27×), Betfair (3.64×), and William Hill (bookmaker) (2.88×) over the country average.
Television channel fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~600K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Television channel itself, the audience over-indexes on Betfair (3.64×), William Hill (bookmaker) (2.88×), Esso (3.36×), and Sketch comedy (4.46×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Television channel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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