A data profile of the people who buy, follow and care about Television channel in Brazil — modelled from more than twelve digital signal sources. Television channel has an estimated audience of 5,503,771 people in Brazil.
Television channel has an estimated audience of 5,503,771 people in Brazil. 51.3% are female, 48.7% are male, average age 36.8. Top brand affinities: Instagram, Zoom!, Rock music, Country music, The Big Bang Theory.
Top brand affinities include Instagram, Zoom!, Rock music, with strongest over-indexing on Instagram (1.7× the country average).
Demographically, the Television channel audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Patriotism, Tradition.
The typical Television channel fan in Brazil is balanced, around 36.8 years old, with strong Patriotism tendencies and a notable affinity for Instagram.
The key figures that characterise the Television channel profile in Brazil.
51.3% are female, 48.7% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 36.8 |
| Estimated audience size | 5,503,771 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide Television channel audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 16.7% |
| India | 6.5% |
| France | 4.5% |
The strongest cross-interests of the Television channel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zoom! | Business & Career | 3.93× | ||
| 02 | Rick and Morty | Movies & TV | 3.93× | ||
| 03 | Megan Fox | Movies & TV | 3.93× | ||
| 04 | Scarlett Johansson | Movies & TV | 3.93× | ||
| 05 | Elle Fanning | Movies & TV | 3.93× | ||
| 06 | Iberia (airline) | Travel & Leisure | 3.93× | ||
| 07 | Milan | Travel & Leisure | 3.93× | ||
| 08 | The Big Bang Theory | Movies & TV | 3.29× | ||
| 09 | Spanish language | Politics & Society | 2.52× | ||
| 10 | Rock music | Music & Radio | 1.90× | ||
| 11 | Stranger Things | Movies & TV | 1.90× | ||
| 12 | Pop music | Music & Radio | 1.89× | ||
| 13 | Michael Jackson | Music & Radio | 1.83× | ||
| 14 | Country music | Music & Radio | 1.79× | ||
| 15 | Hip hop music | Music & Radio | 1.73× | ||
| 16 | Internet & Social Media | 1.70× | |||
| 17 | Telecommunication | Technology & Electronics | 1.65× | ||
| 18 | Soul music | Music & Radio | 1.64× | ||
| 19 | Action movies | Movies & TV | 1.60× | ||
| 20 | Jazz music | Music & Radio | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.62× | |
| Tradition | CONSERVATISM | 1.34× | |
| Individualism | JOY | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.53× | |
| Mindfulness | BALANCE | 0.66× | |
| Luxury Orientation | PREMIUM | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Television channel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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