A data profile of the people who buy, follow and care about Zoom! in Brazil — modelled from more than twelve digital signal sources. Zoom! has an estimated audience of 4,917,634 people in Brazil.
The average Zoom! fan in Brazil is 44.9 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Seth Rogen, Halflives, Google Images, with strongest over-indexing on Seth Rogen (84.99× the country average).
Demographically, the Zoom! audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Zoom! fan in Brazil is more male, around 44.9 years old, with strong Spirituality tendencies and a notable affinity for Seth Rogen.
The key figures that characterise the Zoom! profile in Brazil.
39.0% are female, 61.0% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 39.0% |
| Male | 61.0% |
| Average age | 44.9 |
| Estimated audience size | 4,917,634 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 33% | |
| 50+ | 28% |
of the worldwide Zoom! audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 25.5% |
| Japan | 23.3% |
| Brazil | 6.9% |
Where the Zoom! audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~100K | 1.46× | |
| 02 | Espírito Santo | ~100K | 1.33× | |
| 03 | Paraíba | ~100K | 1.28× | |
| 04 | Rio de Janeiro | ~600K | 1.27× | |
| 05 | Rio Grande do Sul | ~400K | 1.20× | |
| 06 | Minas Gerais | ~600K | 1.19× | |
| 07 | Goiás | ~200K | 1.17× | |
| 08 | Pernambuco | ~300K | 1.13× | |
| 09 | São Paulo | ~1.5M | 1.12× | |
| 10 | Alagoas | ~80K | 1.12× | |
| 11 | Santa Catarina | ~300K | 1.11× | |
| 12 | Sergipe | ~60K | 1.10× | |
| 13 | Rio Grande do Norte | ~90K | 1.09× | |
| 14 | Paraná | ~300K | 1.03× | |
| 15 | Bahia | ~300K | 1.02× | |
| 16 | Piauí | ~70K | 0.94× | |
| 17 | Ceará | ~200K | 0.90× | |
| 18 | Rondônia | ~40K | 0.90× | |
| 19 | Mato Grosso do Sul | ~60K | 0.88× | |
| 20 | Tocantins | ~30K | 0.84× | |
| 21 | Mato Grosso | ~80K | 0.80× | |
| 22 | Amapá | ~10K | 0.79× | |
| 23 | Maranhão | ~90K | 0.75× | |
| 24 | Acre | ~10K | 0.72× | |
| 25 | Pará | ~100K | 0.69× | |
| 26 | Roraima | ~10K | 0.69× | |
| 27 | Amazonas | ~50K | 0.59× |
The strongest cross-interests of the Zoom! audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Monument Valley | Travel & Leisure | 191.78× | ||
| 02 | Mobile VoIP | Technology & Electronics | 166.43× | ||
| 03 | VoIP gateway | Technology & Electronics | 162.75× | ||
| 04 | Halflives | Music & Radio | 94.18× | ||
| 05 | Rivals | Music & Radio | 94.18× | ||
| 06 | Google Voice | Technology & Electronics | 93.78× | ||
| 07 | Seth Rogen | Movies & TV | 84.99× | ||
| 08 | Google Images | Internet & Social Media | 52.49× | ||
| 09 | Saoirse Ronan | Movies & TV | 36.46× | ||
| 10 | Kristen Bell | Movies & TV | 36.12× | ||
| 11 | Amanda Seyfried | Movies & TV | 25.33× | ||
| 12 | Nina Dobrev | Movies & TV | 24.64× | ||
| 13 | Blake Lively | Movies & TV | 23.95× | ||
| 14 | Fast Shop | Shopping | 19.11× | ||
| 15 | Dropbox (service) | Technology & Electronics | 19.09× | ||
| 16 | Tiffany | Music & Radio | 17.24× | ||
| 17 | Submarine | Cars & Mobility | 13.17× | ||
| 18 | OLX | Shopping | 11.62× | ||
| 19 | Buscapé | Shopping | 9.72× | ||
| 20 | Gemini | Technology & Electronics | 6.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.80× | |
| Travelling | THRILL | 2.14× | |
| Patriotism | CONSERVATISM | 2.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.08× | |
| Mindfulness | BALANCE | 1.10× | |
| Pet Ownership | JOY | 1.11× |
Zoom!'s target market in Brazil covers an estimated 4,917,634 people, concentrated in São Paulo and Minas Gerais.
39.0% of the Zoom! audience are female, 61.0% are male, with an average age of 44.9 years.
Zoom! fans show strongest brand affinity for Seth Rogen (84.99×), Halflives (94.18×), and Google Images (52.49×) over the country average.
Zoom! fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~600K), and Rio de Janeiro (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Zoom! itself, the audience over-indexes on Halflives (94.18×), Google Images (52.49×), Amanda Seyfried (25.33×), and Monument Valley (191.78×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Zoom!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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