A data profile of the people who buy, follow and care about Buscapé in Brazil — modelled from more than twelve digital signal sources. Buscapé has an estimated audience of 7,013,662 people in Brazil.
The average Buscapé fan in Brazil is 44.8 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Submarino, Zoom lens, Submarine, with strongest over-indexing on Submarino (2.19× the country average).
Demographically, the Buscapé audience skews more female with an average age of 44.8, and over-indexes on personality traits such as DIY Mentality, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Buscapé fan in Brazil is more female, around 44.8 years old, with strong DIY Mentality tendencies and a notable affinity for Submarino.
The key figures that characterise the Buscapé profile in Brazil.
63.0% are female, 37.0% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 44.8 |
| Estimated audience size | 7,013,662 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 31% |
of the worldwide Buscapé audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 96.8% |
| United States | 0.7% |
| Japan | 0.3% |
Where the Buscapé audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Minas Gerais | ~1M | 1.70× | |
| 02 | Rio de Janeiro | ~1M | 1.60× | |
| 03 | São Paulo | ~3M | 1.53× | |
| 04 | Espírito Santo | ~200K | 1.53× | |
| 05 | Federal District | ~200K | 1.32× | |
| 06 | Santa Catarina | ~400K | 1.23× | |
| 07 | Paraíba | ~200K | 1.19× | |
| 08 | Rio Grande do Norte | ~100K | 1.14× | |
| 09 | Rio Grande do Sul | ~500K | 1.12× | |
| 10 | Paraná | ~500K | 1.11× | |
| 11 | Sergipe | ~80K | 1.09× | |
| 12 | Pernambuco | ~300K | 1.08× | |
| 13 | Bahia | ~500K | 1.05× | |
| 14 | Piauí | ~100K | 1.04× | |
| 15 | Alagoas | ~100K | 1.00× | |
| 16 | Tocantins | ~50K | 0.97× | |
| 17 | Goiás | ~200K | 0.88× | |
| 18 | Mato Grosso do Sul | ~90K | 0.87× | |
| 19 | Rondônia | ~50K | 0.85× | |
| 20 | Ceará | ~300K | 0.84× | |
| 21 | Maranhão | ~100K | 0.74× | |
| 22 | Mato Grosso | ~100K | 0.74× | |
| 23 | Acre | ~20K | 0.67× | |
| 24 | Pará | ~100K | 0.60× | |
| 25 | Amapá | ~10K | 0.57× | |
| 26 | Roraima | ~10K | 0.56× | |
| 27 | Amazonas | ~40K | 0.30× |
The strongest cross-interests of the Buscapé audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Litter box | Pets & Animals | 2.89× | ||
| 02 | Zoom lens | Technology & Electronics | 2.48× | ||
| 03 | Shoptime | Shopping | 2.42× | ||
| 04 | Submarino | Shopping | 2.19× | ||
| 05 | Submarine | Cars & Mobility | 2.04× | ||
| 06 | Fast Shop | Shopping | 1.98× | ||
| 07 | Globalization | Politics & Society | 1.82× | ||
| 08 | Business-to-business | Business & Career | 1.81× | ||
| 09 | The Voice Brasil | Movies & TV | 1.71× | ||
| 10 | Makita | Home & Garden | 1.67× | ||
| 11 | Spice Girls | Music & Radio | 1.67× | ||
| 12 | Quilting | Home & Garden | 1.63× | ||
| 13 | Freight rate | Business & Career | 1.63× | ||
| 14 | Cyber Monday | Shopping | 1.62× | ||
| 15 | Polishop | Shopping | 1.59× | ||
| 16 | Bottle | Food & Beverages | 1.59× | ||
| 17 | Bubble Shooter | Games | 1.56× | ||
| 18 | Interest | Business & Career | 1.55× | ||
| 19 | Baby Alive | Kids & Family | 1.53× | ||
| 20 | Futon | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.09× | |
| Price Sensitivity | PREMIUM | 0.99× | |
| Creativity | OPEN | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.60× | |
| Extroversion | THRILL | 0.61× | |
| Travelling | THRILL | 0.62× |
Buscapé has an estimated audience of 7,013,662 people in Brazil, concentrated in São Paulo and Minas Gerais.
63.0% of Buscapé fans are female, 37.0% are male, with an average age of 44.8 years.
Buscapé fans show strongest brand affinity for Submarino (2.19×), Zoom lens (2.48×), and Submarine (2.04×) over the country average.
Buscapé fans in Brazil are most concentrated in São Paulo (reach ~3M), Minas Gerais (reach ~1M), and Rio de Janeiro (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Buscapé itself, the audience over-indexes on Zoom lens (2.48×), Submarine (2.04×), Fast Shop (1.98×), and Litter box (2.89×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Buscapé. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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