A data profile of the people who buy, follow and care about Submarine in Brazil — modelled from more than twelve digital signal sources. Submarine has an estimated audience of 4,013,339 people in Brazil.
Submarine has an estimated audience of 4,013,339 people in Brazil. 60.9% are female, 39.1% are male, average age 42.1. Top brand affinities: Zoom!, Submarino, Seleção Brasileira, Instagram, MSN.
Top brand affinities include Zoom!, Submarino, Seleção Brasileira, with strongest over-indexing on Zoom! (13.17× the country average).
Demographically, the Submarine audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Creativity, Price Sensitivity.
The typical Submarine fan in Brazil is more female, around 42.1 years old, with strong Creativity tendencies and a notable affinity for Zoom!.
The key figures that characterise the Submarine profile in Brazil.
60.9% are female, 39.1% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 42.1 |
| Estimated audience size | 4,013,339 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Submarine audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 37.1% |
| United States | 22.0% |
| Spain | 4.0% |
The strongest cross-interests of the Submarine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zoom! | Business & Career | 13.17× | ||
| 02 | Submarino | Shopping | 8.63× | ||
| 03 | MSN | News | 2.85× | ||
| 04 | Dafiti | Fashion & Accessoires | 2.35× | ||
| 05 | Centauro | Cars & Mobility | 2.00× | ||
| 06 | Shopping malls | Shopping | 1.93× | ||
| 07 | Magazine Luiza | Shopping | 1.93× | ||
| 08 | Country music | Music & Radio | 1.88× | ||
| 09 | Internet & Social Media | 1.85× | |||
| 10 | Rock music | Music & Radio | 1.85× | ||
| 11 | Seleção Brasileira | Sports | 1.82× | ||
| 12 | Pop music | Music & Radio | 1.82× | ||
| 13 | Samsung | Technology & Electronics | 1.76× | ||
| 14 | Hypermarket | Shopping | 1.76× | ||
| 15 | Lojas Renner | Fashion & Accessoires | 1.76× | ||
| 16 | Hip hop music | Music & Radio | 1.71× | ||
| 17 | Furniture | Home & Garden | 1.64× | ||
| 18 | Medicine | Business & Career | 1.62× | ||
| 19 | Fragrances | Beauty & Wellness | 1.57× | ||
| 20 | Carrefour | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.37× | |
| Price Sensitivity | PREMIUM | 1.33× | |
| Individualism | JOY | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.78× | |
| Early Adopter Mentality | POWER | 0.85× | |
| Quality Awareness | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Submarine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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