Rascasse Audience Intelligence

Submarine Audience in United States

A data profile of the people who buy, follow and care about Submarine in United States — modelled from more than twelve digital signal sources. Submarine has an estimated audience of 2,380,498 people in United States.

#5776among Topic in United States#416in Cars & Mobility

The average Submarine fan in United States is 45.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mel Gibson, Zero Dark Thirty, Braveheart, with strongest over-indexing on Mel Gibson (12.49× the country average).

Demographically, the Submarine audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Submarine fan in United States is more male, around 45.4 years old, with strong Patriotism tendencies and a notable affinity for Mel Gibson.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Submarine profile in United States.

Audience size
2.4M
in United States
Gender
24.1%♀
75.9% male
Age
45.4
average years
Country rank
#12390
Topic in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Submarine fans

24.1% are female, 75.9% are male, average age 45.4.

Fig. 02

Gender split

24.1%
Female
75.9%
Male
Demographic split for Submarine audience in United States
MetricValue
Female24.1%
Male75.9%
Average age45.4
Estimated audience size2,380,498
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Submarine audience in United States
Age bracketShare%
16-1911%
20-2912%
30-3917%
40-4922%
50+38%
Fig. 04

Worldwide distribution

22.0%

of the worldwide Submarine audience comes from United States.

Worldwide audience distribution share by country for Submarine
CountryShare
Brazil37.1%
United States22.0%
Spain4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Submarine audience in United States is strongest.

Fig. 05

Top regions by affinity

Submarine fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K1.83×
02Connecticut~30K1.38×
03Rhode Island~10K1.36×
04Washington~60K1.23×
05New Hampshire~10K1.18×
06Virginia~70K1.17×
07Maine~10K1.17×
08Alaska~6K1.16×
09Idaho~10K1.13×
10New Jersey~70K1.08×
11Montana~7K1.07×
12Oregon~30K1.06×
13Illinois~80K1.05×
14California~300K1.03×
15Oklahoma~30K1.02×
16South Carolina~40K1.01×
17South Dakota~6K1.01×
18Florida~200K0.99×
19Arizona~50K0.99×
20Arkansas~20K0.98×
21Kansas~20K0.98×
22North Carolina~70K0.96×
23Indiana~40K0.96×
24North Dakota~5K0.95×
25Alabama~30K0.94×
26Utah~20K0.94×
27Iowa~20K0.94×
28New Mexico~10K0.94×
29Georgia~70K0.93×
30Maryland~40K0.93×
31Missouri~40K0.93×
32Michigan~60K0.92×
33Wisconsin~30K0.92×
34Texas~200K0.91×
35Massachusetts~40K0.91×
36Kentucky~30K0.91×
37Nebraska~10K0.91×
38Pennsylvania~70K0.90×
39Nevada~20K0.90×
40Ohio~70K0.89×
41Mississippi~20K0.89×
42West Virginia~10K0.89×
43Vermont~4K0.89×
44Louisiana~30K0.88×
45Tennessee~40K0.87×
46Minnesota~30K0.86×
47Colorado~30K0.85×
48New York~100K0.84×
49Washington, District of Columbia~6K0.81×
50Delaware~5K0.81×
Fig. 06

Affinity by region

Affinity by region — Submarine, United States
0.81×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Submarine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Submarine audience
#·InterestCategoryAffinity×
01Zero Dark ThirtyMovies & TV17.44×
02Mel GibsonMovies & TV12.49×
03BraveheartMovies & TV12.43×
04Model buildingKids & Family9.61×
05Fine Wine & Good SpiritsShopping9.31×
06Genghis KhanPolitics & Society7.32×
07MotorboatCars & Mobility4.57×
08Unmanned aerial vehicleCars & Mobility4.36×
09Sustainable energyHome & Garden3.15×
10Rail transportTravel & Leisure3.02×
11Renewable energyBusiness & Career2.92×
12Tractor Supply CompanyShopping2.70×
13Chuck NorrisMovies & TV2.65×
14Discount TireShopping2.60×
15Online newspaperNews2.52×
16CarGurusCars & Mobility2.44×
17NostalgiaHome & Garden2.22×
18RedditInternet & Social Media2.03×
19GeneticsKids & Family1.99×
20AutoZoneCars & Mobility1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Submarine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Submarine audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.39×
IndividualismJOY1.95×
Need for SecurityCONSERVATISM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Submarine audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.66×
MindfulnessBALANCE0.74×
Healthy LifestyleBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Submarine have in United States?

Submarine has an estimated audience of 2,380,498 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Submarine fans?

24.1% of Submarine fans are female, 75.9% are male, with an average age of 45.4 years.

03

Which brands do Submarine fans like most?

Submarine fans show strongest brand affinity for Mel Gibson (12.49×), Zero Dark Thirty (17.44×), and Braveheart (12.43×) over the country average.

04

Where do Submarine fans live in United States?

Submarine fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Submarine fans also like?

Beyond Submarine itself, the audience over-indexes on Zero Dark Thirty (17.44×), Braveheart (12.43×), Model building (9.61×), and Reddit (2.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Submarine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Submarine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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