Rascasse Audience Intelligence

Fine Wine & Good Spirits Audience in United States

A data profile of the people who buy, follow and care about Fine Wine & Good Spirits in United States — modelled from more than twelve digital signal sources. Fine Wine & Good Spirits has an estimated audience of 2,639,556 people in United States.

#8among Wine in United States#340among Website / Newspaper / Magazine in United States#220in Shopping

The average Fine Wine & Good Spirits fan in United States is 38.8 years old, balanced, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, Florida, New Jersey.

Top brand affinities include The Mall, Lahore, Long John Silver's, A&W Restaurants, with strongest over-indexing on The Mall, Lahore (2963.86× the country average).

Demographically, the Fine Wine & Good Spirits audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Design Affinity, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fine Wine & Good Spirits fan in United States is balanced, around 38.8 years old, with strong Design Affinity tendencies and a notable affinity for The Mall, Lahore.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Wine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fine Wine & Good Spirits profile in United States.

Audience size
2.6M
in United States
Gender
55.0%♀
45.0% male
Age
38.8
average years
Country rank
#11434
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Fine Wine & Good Spirits

55.0% are female, 45.0% are male, average age 38.8.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for Fine Wine & Good Spirits audience in United States
MetricValue
Female55.0%
Male45.0%
Average age38.8
Estimated audience size2,639,556
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Fine Wine & Good Spirits audience in United States
Age bracketShare%
16-1916%
20-2923%
30-3922%
40-4923%
50+15%
Fig. 04

Worldwide distribution

97.1%

of the worldwide Fine Wine & Good Spirits audience comes from United States.

Worldwide audience distribution share by country for Fine Wine & Good Spirits
CountryShare
United States97.1%
Canada0.9%
Brazil0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fine Wine & Good Spirits audience in United States is strongest.

Fig. 05

Top regions by affinity

Fine Wine & Good Spirits fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~2M46.32×
02Delaware~7K1.02×
03South Dakota~5K0.83×
04Alaska~4K0.82×
05North Dakota~4K0.81×
06Idaho~10K0.80×
07Montana~6K0.80×
08Nebraska~9K0.75×
09Hawaii~8K0.74×
10New Mexico~9K0.73×
11Vermont~3K0.72×
12Utah~20K0.68×
13Oklahoma~20K0.67×
14Iowa~10K0.65×
15Arkansas~10K0.65×
16Rhode Island~5K0.65×
17Mississippi~10K0.63×
18New Hampshire~6K0.63×
19Maine~6K0.62×
20West Virginia~6K0.55×
21Wisconsin~20K0.54×
22Alabama~20K0.53×
23New Jersey~30K0.52×
24Louisiana~20K0.52×
25Minnesota~20K0.51×
26Kansas~10K0.51×
27Washington, District of Columbia~4K0.50×
28Nevada~10K0.48×
29Oregon~10K0.44×
30Arizona~20K0.42×
31Washington~20K0.42×
32Maryland~20K0.37×
33Kentucky~10K0.36×
34Connecticut~9K0.36×
35Tennessee~20K0.33×
36South Carolina~10K0.33×
37Missouri~10K0.31×
38Ohio~20K0.29×
39Colorado~10K0.27×
40Michigan~20K0.25×
41Indiana~10K0.23×
42Massachusetts~10K0.22×
43North Carolina~20K0.21×
44Virginia~10K0.21×
45Florida~30K0.20×
46New York~30K0.19×
47Illinois~20K0.19×
48Georgia~10K0.19×
49Texas~30K0.14×
50California~30K0.11×
Fig. 06

Affinity by region

Affinity by region — Fine Wine & Good Spirits, United States
0.11×1.00×46.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fine Wine & Good Spirits audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fine Wine & Good Spirits audience
#·InterestCategoryAffinity×
01The Mall, LahoreTravel & Leisure2963.86×
02Tele SenaGames821.38×
03The Voice of HollandMovies & TV382.60×
04Pillow PetsKids & Family220.52×
05PrankvsPrankWebsite / Newspaper / Magazine162.31×
06The InbetweenersMovies & TV144.44×
07YouTube RedMovies & TV116.50×
08A&W RestaurantsFood & Beverages111.90×
09Long John Silver'sFood & Beverages101.85×
10Line of DutyMovies & TV67.33×
11Pakistan Institute of Fashion and DesignPolitics & Society67.02×
12Del TacoFood & Beverages47.69×
13What We Do in the ShadowsMovies & TV41.06×
14New AmsterdamMovies & TV40.10×
15Exit (festival)Music & Radio20.00×
16Cheddar's Casual CaféFood & Beverages20.00×
17Legends (comics)Literature20.00×
18Jack in the BoxFood & Beverages17.27×
19Arby'sFood & Beverages12.07×
20PeacemakerMovies & TV12.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fine Wine & Good Spirits audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fine Wine & Good Spirits audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.46×
Pet OwnershipJOY1.31×
SustainabilityBALANCE1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fine Wine & Good Spirits audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.69×
TraditionCONSERVATISM0.77×
PatriotismCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fine Wine & Good Spirits have in United States?

Fine Wine & Good Spirits has an estimated audience of 2,639,556 people in United States, concentrated in Pennsylvania and Florida.

02

What is the gender split and age of Fine Wine & Good Spirits fans?

55.0% of Fine Wine & Good Spirits fans are female, 45.0% are male, with an average age of 38.8 years.

03

Which brands do Fine Wine & Good Spirits fans like most?

Fine Wine & Good Spirits fans show strongest brand affinity for The Mall, Lahore (2963.86×), Long John Silver's (101.85×), and A&W Restaurants (111.9×) over the country average.

04

Where do Fine Wine & Good Spirits fans live in United States?

Fine Wine & Good Spirits fans in United States are most concentrated in Pennsylvania (reach ~2M), Florida (reach ~30K), and New Jersey (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Fine Wine & Good Spirits fans also like?

Beyond Fine Wine & Good Spirits itself, the audience over-indexes on Long John Silver's (101.85×), A&W Restaurants (111.9×), Pillow Pets (220.52×), and Del Taco (47.69×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Fine Wine & Good Spirits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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