New Amsterdam Audience in United States

New Amsterdam logo

New Amsterdam has an estimated audience of 1,179,401 people in United States. 63.8% are female, 36.2% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Moroccanoil, Hot Chocolate (band), Georgie & Mandy's First Marriage, MacGyver, NCIS (franchise).

The average New Amsterdam fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Moroccanoil, Hot Chocolate (band), Georgie & Mandy's First Marriage, with strongest over-indexing on Moroccanoil (182.98× the country average). Demographically, the New Amsterdam audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama

Demographics of New Amsterdam fans

Demographic split for New Amsterdam audience in United States
MetricValue
Female63.8%
Male36.2%
Average age40.6
Estimated audience size1,179,401

Audience persona

The typical New Amsterdam fan in United States is more female, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Moroccanoil.

Top regions in United States

Top regions ranked by reach for New Amsterdam in United States
RegionReachAffinity
California118,7270.92×
Texas90,5120.89×
Florida84,8971.06×
New York84,8661.29×
Pennsylvania47,6951.2×
Georgia38,8641.07×
Illinois38,5790.98×
North Carolina37,7931.06×
Ohio34,1830.94×
New Jersey33,5041.12×
Michigan31,6581.03×
Virginia28,4320.99×
Arizona25,7111.07×
Tennessee25,1241.06×
Washington23,7031×
Massachusetts23,1381×
Maryland21,9491.08×
Indiana21,8151.01×
Alabama18,8111.14×
South Carolina18,3041.03×
Missouri18,1550.95×
Minnesota17,5331.04×
Wisconsin17,1900.97×
Kentucky16,1791.09×
Colorado15,3210.82×
Louisiana15,0840.99×
Oregon13,4020.99×
Connecticut12,5851.06×
Oklahoma12,1320.93×
Mississippi10,4291.07×
Arkansas9,9511.02×
Nevada9,3090.82×
Iowa9,0690.93×
Kansas8,9060.96×
Utah8,8390.84×
New Mexico5,5850.94×
West Virginia5,5211.01×
Idaho5,3560.91×
Nebraska5,2880.89×
New Hampshire4,5490.98×
Alaska4,4441.76×
Maine4,2831.01×
Hawaii4,2210.83×
Rhode Island3,6640.98×
Delaware3,2621×
Washington, District of Columbia3,1360.88×
South Dakota2,6440.97×
Montana2,6010.79×
North Dakota2,4171×
Vermont1,6650.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New Amsterdam audience
BrandAffinityCategory
Moroccanoil182.98×Health
Hot Chocolate (band)53.5×Music & Radio
Georgie & Mandy's First Marriage14.93×Movies & TV
MacGyver51.31×Movies & TV
NCIS (franchise)25.36×Movies & TV
Frasier43.38×Movies & TV
Breaking news5.55×Movies & TV
Fox News Channel4.4×Movies & TV
Dwight Yoakam24.75×Music & Radio
Last Man Standing (U.S. TV series)30.77×Movies & TV
ER (TV series)24.55×Movies & TV
Chicago Fire (TV series)20.08×Movies & TV
Beverly Hills, 9021031.32×Movies & TV
Prayer6.72×Politics & Society
Activism5.97×Politics & Society
Kris Kristofferson22.28×Music & Radio
Texas Country Music Hall of Fame44.59×
Scorpion27.44×Pets & Animals
Touched by an Angel37.27×Movies & TV
President of the United States4.71×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New Amsterdam audience
TraitClusterScore
PatriotismCONSERVATISM1.63
Community OrientationOPEN1.52
TraditionCONSERVATISM1.47
ExtroversionTHRILL1.4
IndulgenceJOY1.35
Family OrientationCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for New Amsterdam
CountryShare
United States20.0%
Germany8.5%
Netherlands7.3%

See New Amsterdam audiences in other countries

More Drama audiences in United States

Frequently asked questions

How many fans does New Amsterdam have in United States?

New Amsterdam has an estimated audience of 1,179,401 people in United States, concentrated in California and Texas.

What is the gender split and age of New Amsterdam fans?

63.8% of New Amsterdam fans are female, 36.2% are male, with an average age of 40.6 years.

Which brands do New Amsterdam fans like most?

New Amsterdam fans show strongest brand affinity for Moroccanoil (182.98×), Hot Chocolate (band) (53.5×), and Georgie & Mandy's First Marriage (14.93×) over the country average.

Where do New Amsterdam fans live in United States?

New Amsterdam fans in United States are most concentrated in California (reach 118,727), Texas (reach 90,512), and Florida (reach 84,897). These three regions account for the largest share of the active audience.

What other brands do New Amsterdam fans also like?

Beyond New Amsterdam itself, the audience over-indexes on Hot Chocolate (band) (53.5×), Georgie & Mandy's First Marriage (14.93×), MacGyver (51.31×), and NCIS (franchise) (25.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New Amsterdam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.