Rascasse Audience Intelligence

New Amsterdam Audience in United States

A data profile of the people who buy, follow and care about New Amsterdam in United States — modelled from more than twelve digital signal sources. New Amsterdam has an estimated audience of 1,146,992 people in United States.

#1599among Movie / TV Show / Series in United States#3805in Movies & TV

The average New Amsterdam fan in United States is 40.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Moroccanoil, Hot Chocolate (band), Georgie & Mandy's First Marriage, with strongest over-indexing on Moroccanoil (182.98× the country average).

Demographically, the New Amsterdam audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Spirituality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New Amsterdam fan in United States is more female, around 40.6 years old, with strong Spirituality tendencies and a notable affinity for Moroccanoil.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New Amsterdam profile in United States.

Audience size
1.1M
in United States
Gender
63.8%♀
36.2% male
Age
40.6
average years
Country rank
#21548
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New Amsterdam viewers

63.8% are female, 36.2% are male, average age 40.6.

Fig. 02

Gender split

63.8%
Female
36.2%
Male
Demographic split for New Amsterdam audience in United States
MetricValue
Female63.8%
Male36.2%
Average age40.6
Estimated audience size1,146,992
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the New Amsterdam audience in United States
Age bracketShare%
16-1917%
20-2920%
30-3918%
40-4921%
50+24%
Fig. 04

Worldwide distribution

18.8%

of the worldwide New Amsterdam audience comes from United States.

Worldwide audience distribution share by country for New Amsterdam
CountryShare
United States18.8%
Germany7.5%
Brazil4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New Amsterdam audience in United States is strongest.

Fig. 05

Top regions by affinity

New Amsterdam fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~4K1.58×
02Pennsylvania~60K1.47×
03New York~80K1.27×
04New Jersey~30K1.10×
05Mississippi~10K1.10×
06Alabama~20K1.09×
07Kentucky~20K1.09×
08Connecticut~10K1.08×
09South Dakota~3K1.08×
10Maryland~20K1.06×
11West Virginia~6K1.06×
12North Dakota~3K1.06×
13Tennessee~20K1.04×
14Minnesota~20K1.04×
15Arkansas~10K1.04×
16Delaware~3K1.04×
17North Carolina~40K1.03×
18Maine~4K1.03×
19Georgia~40K1.01×
20Michigan~30K1.01×
21Arizona~20K1.01×
22Indiana~20K1.01×
23Rhode Island~4K1.01×
24Florida~80K0.99×
25New Mexico~6K0.99×
26New Hampshire~5K0.99×
27South Carolina~20K0.98×
28Louisiana~10K0.98×
29Oregon~10K0.98×
30Kansas~9K0.98×
31Massachusetts~20K0.97×
32Wisconsin~20K0.97×
33Iowa~9K0.97×
34Virginia~30K0.95×
35Washington~20K0.95×
36Missouri~20K0.95×
37Nebraska~6K0.94×
38Oklahoma~10K0.93×
39Idaho~6K0.93×
40Illinois~40K0.92×
41Vermont~2K0.91×
42Ohio~30K0.90×
43Washington, District of Columbia~3K0.90×
44California~100K0.89×
45Texas~90K0.87×
46Hawaii~4K0.87×
47Utah~9K0.85×
48Nevada~10K0.84×
49Montana~3K0.83×
50Colorado~20K0.81×
Fig. 06

Affinity by region

Affinity by region — New Amsterdam, United States
0.81×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New Amsterdam audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New Amsterdam audience
#·InterestCategoryAffinity×
01MoroccanoilHealth182.98×
02Hot Chocolate (band)Music & Radio53.50×
03MacGyverMovies & TV51.31×
04Texas Country Music Hall of FameTopic44.59×
05FrasierMovies & TV43.38×
06Touched by an AngelMovies & TV37.27×
07Beverly Hills, 90210Movies & TV31.32×
08Last Man Standing (U.S. TV series)Movies & TV30.77×
09ScorpionPets & Animals27.44×
10NCIS (franchise)Movies & TV25.36×
11Dwight YoakamMusic & Radio24.75×
12ER (TV series)Movies & TV24.55×
13Kris KristoffersonMusic & Radio22.28×
14Chicago Fire (TV series)Movies & TV20.08×
15Georgie & Mandy's First MarriageMovies & TV14.93×
16PrayerPolitics & Society6.72×
17ActivismPolitics & Society5.97×
18Breaking newsMovies & TV5.55×
19President of the United StatesPolitics & Society4.71×
20Melania TrumpPolitics & Society4.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New Amsterdam audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New Amsterdam audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.63×
ExtroversionTHRILL1.73×
TraditionCONSERVATISM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New Amsterdam audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.91×
Pet OwnershipJOY0.96×
Design AffinityPREMIUM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New Amsterdam have in United States?

New Amsterdam has an estimated audience of 1,146,992 people in United States, concentrated in California and Texas.

02

What is the gender split and age of New Amsterdam viewers?

63.8% of New Amsterdam fans are female, 36.2% are male, with an average age of 40.6 years.

03

Which brands do New Amsterdam fans like most?

New Amsterdam fans show strongest brand affinity for Moroccanoil (182.98×), Hot Chocolate (band) (53.5×), and Georgie & Mandy's First Marriage (14.93×) over the country average.

04

Where do New Amsterdam fans live in United States?

New Amsterdam fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do New Amsterdam fans also like?

Beyond New Amsterdam itself, the audience over-indexes on Hot Chocolate (band) (53.5×), Georgie & Mandy's First Marriage (14.93×), MacGyver (51.31×), and Beverly Hills, 90210 (31.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See New Amsterdam audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for New Amsterdam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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