Chicago Fire (TV series) Audience in United States

Chicago Fire (TV series) logo

Chicago Fire (TV series) has an estimated audience of 3,944,618 people in United States. 58.5% are female, 41.5% are male, average age 41.4. Top regions: Illinois, California, Texas. Top brand affinities: Station 19, Chicago Fire Soccer Club, Chicago Med, SeatGeek, Jewel-Osco.

The average Chicago Fire (TV series) fan in United States is 41.4 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Texas. Top brand affinities include Station 19, Chicago Fire Soccer Club, Chicago Med, with strongest over-indexing on Station 19 (56.42× the country average). Demographically, the Chicago Fire (TV series) audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Chicago Fire (TV series) fans

Demographic split for Chicago Fire (TV series) audience in United States
MetricValue
Female58.5%
Male41.5%
Average age41.4
Estimated audience size3,944,618

Audience persona

The typical Chicago Fire (TV series) fan in United States is more female, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Station 19.

Top regions in United States

Top regions ranked by reach for Chicago Fire (TV series) in United States
RegionReachAffinity
Illinois373,4652.84×
California311,6270.72×
Texas266,3210.79×
Florida213,2310.8×
New York197,6640.9×
Pennsylvania154,3261.16×
Ohio152,7381.26×
Michigan115,7691.12×
North Carolina115,2860.97×
Georgia104,6870.86×
Indiana97,5551.35×
Virginia86,6760.9×
Tennessee85,1091.08×
New Jersey84,4510.84×
Missouri75,0461.18×
Arizona74,3220.92×
Alabama72,3321.31×
Wisconsin72,1381.22×
Massachusetts67,6960.87×
South Carolina63,0351.06×
Kentucky58,6771.19×
Maryland58,1570.86×
Washington54,5250.69×
Louisiana50,4000.99×
Minnesota50,3040.89×
Oklahoma46,1161.05×
Colorado42,3590.68×
Iowa40,6211.25×
Mississippi37,3981.15×
Arkansas35,1691.08×
Connecticut35,1480.89×
Kansas33,5051.08×
Nevada31,5130.83×
Oregon31,2420.69×
West Virginia24,5781.34×
Idaho22,7641.15×
Utah22,7420.64×
Nebraska19,0100.96×
New Hampshire15,4290.99×
New Mexico15,3420.78×
Maine14,8891.05×
Rhode Island12,8451.02×
Hawaii11,5100.68×
Delaware9,7730.9×
South Dakota9,0550.99×
North Dakota8,7081.07×
Montana8,5850.78×
Alaska6,9330.82×
Vermont6,8060.98×
Washington, District of Columbia5,9180.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chicago Fire (TV series) audience
BrandAffinityCategory
Station 1956.42×Movies & TV
Chicago Fire Soccer Club31.91×Sports
Chicago Med27.23×Movies & TV
SeatGeek10.47×Sports
Jewel-Osco10.9×Shopping
Creative Commons5.14×Technology & Electronics
NBC2.73×Movies & TV
NCIS (franchise)11.17×Movies & TV
Soccer2.63×Sports
Chicago metropolitan area6.62×Travel & Leisure
Food and drink1.64×Food & Beverages
Mariska Hargitay8.92×Movies & TV
Zero Dark Thirty15.73×Movies & TV
Sophia Bush12.21×Movies & TV
Food1.61×Food & Beverages
The Rookie5.83×Movies & TV
Illinois3.5×Travel & Leisure
Movies1.51×Movies & TV
Soldier Field26.2×Sports
Alcoholic beverages1.78×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chicago Fire (TV series) audience
TraitClusterScore
PatriotismCONSERVATISM1.59
Community OrientationOPEN1.33
DIY MentalityTHRILL1.15
ExtroversionTHRILL1.14
Convenience OrientationPREMIUM1.14
IndulgenceJOY1.12

Worldwide distribution

Worldwide audience distribution share by country for Chicago Fire (TV series)
CountryShare
United States39.2%
Germany8.3%
Italy7.8%

See Chicago Fire (TV series) audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Chicago Fire (TV series) have in United States?

Chicago Fire (TV series) has an estimated audience of 3,944,618 people in United States, concentrated in Illinois and California.

What is the gender split and age of Chicago Fire (TV series) fans?

58.5% of Chicago Fire (TV series) fans are female, 41.5% are male, with an average age of 41.4 years.

Which brands do Chicago Fire (TV series) fans like most?

Chicago Fire (TV series) fans show strongest brand affinity for Station 19 (56.42×), Chicago Fire Soccer Club (31.91×), and Chicago Med (27.23×) over the country average.

Where do Chicago Fire (TV series) fans live in United States?

Chicago Fire (TV series) fans in United States are most concentrated in Illinois (reach 373,465), California (reach 311,627), and Texas (reach 266,321). These three regions account for the largest share of the active audience.

What other brands do Chicago Fire (TV series) fans also like?

Beyond Chicago Fire (TV series) itself, the audience over-indexes on Chicago Fire Soccer Club (31.91×), Chicago Med (27.23×), SeatGeek (10.47×), and Jewel-Osco (10.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chicago Fire (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.