Rascasse Audience Intelligence

Chicago Fire (TV series) Audience in United States

A data profile of the people who buy, follow and care about Chicago Fire (TV series) in United States — modelled from more than twelve digital signal sources. Chicago Fire (TV series) has an estimated audience of 4,087,717 people in United States.

#120among TV series in United States#281among Movie / TV Show / Series in United States#876in Movies & TV

The average Chicago Fire (TV series) fan in United States is 41.4 years old, more female, and lives primarily in Illinois.

The audience is concentrated in Illinois, California, Texas.

Top brand affinities include Station 19, Chicago Fire Soccer Club, Chicago Med, with strongest over-indexing on Station 19 (56.42× the country average).

Demographically, the Chicago Fire (TV series) audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chicago Fire (TV series) fan in United States is more female, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Station 19.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chicago Fire (TV series) profile in United States.

Audience size
4.1M
in United States
Gender
58.5%♀
41.5% male
Age
41.4
average years
Country rank
#7914
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chicago Fire (TV series) viewers

58.5% are female, 41.5% are male, average age 41.4.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Chicago Fire (TV series) audience in United States
MetricValue
Female58.5%
Male41.5%
Average age41.4
Estimated audience size4,087,717
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Chicago Fire (TV series) audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3918%
40-4921%
50+27%
Fig. 04

Worldwide distribution

39.8%

of the worldwide Chicago Fire (TV series) audience comes from United States.

Worldwide audience distribution share by country for Chicago Fire (TV series)
CountryShare
United States39.8%
Germany8.0%
Italy7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chicago Fire (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Chicago Fire (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~400K2.74×
02West Virginia~30K1.42×
03Alabama~70K1.33×
04Indiana~90K1.31×
05Iowa~40K1.28×
06Ohio~100K1.22×
07Wisconsin~70K1.21×
08Mississippi~40K1.20×
09Idaho~20K1.18×
10Missouri~70K1.17×
11Kentucky~60K1.17×
12North Dakota~9K1.16×
13Pennsylvania~200K1.14×
14Michigan~100K1.09×
15Arkansas~40K1.09×
16Tennessee~80K1.07×
17Kansas~30K1.07×
18Maine~20K1.07×
19South Carolina~60K1.05×
20Oklahoma~50K1.05×
21South Dakota~10K1.05×
22Rhode Island~10K1.02×
23Vermont~7K1.02×
24New Hampshire~20K1.01×
25Louisiana~50K0.99×
26Nebraska~20K0.97×
27North Carolina~100K0.93×
28Delaware~10K0.93×
29Arizona~70K0.92×
30Alaska~8K0.89×
31Minnesota~50K0.88×
32Connecticut~30K0.87×
33Virginia~80K0.86×
34Maryland~60K0.85×
35New York~200K0.84×
36Massachusetts~70K0.84×
37Georgia~100K0.83×
38Nevada~30K0.82×
39Montana~9K0.82×
40New Jersey~80K0.81×
41Florida~200K0.80×
42New Mexico~20K0.80×
43Texas~300K0.75×
44California~300K0.73×
45Oregon~30K0.69×
46Hawaii~10K0.69×
47Washington~50K0.67×
48Colorado~40K0.67×
49Utah~20K0.65×
50Washington, District of Columbia~6K0.51×
Fig. 06

Affinity by region

Affinity by region — Chicago Fire (TV series), United States
0.51×1.00×2.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chicago Fire (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chicago Fire (TV series) audience
#·InterestCategoryAffinity×
01Station 19Movies & TV56.42×
02Chicago Fire Soccer ClubSports31.91×
03Chicago MedMovies & TV27.23×
04Dick WolfMovies & TV21.13×
05Zero Dark ThirtyMovies & TV15.73×
06Sophia BushMovies & TV12.21×
07Utah MammothSports11.70×
08NCIS (franchise)Movies & TV11.17×
09Jewel-OscoShopping10.90×
10SeatGeekSports10.47×
11Mariska HargitayMovies & TV8.92×
12Chicago metropolitan areaTravel & Leisure6.62×
13Creative CommonsTechnology & Electronics5.14×
14IllinoisTravel & Leisure3.50×
15NBCMovies & TV2.73×
16SoccerSports2.63×
17FIFA World Cup 2026Sports2.09×
18Food and drinkFood & Beverages1.64×
19FoodFood & Beverages1.61×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chicago Fire (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chicago Fire (TV series) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.61×
Need for SecurityCONSERVATISM1.54×
SpiritualityBALANCE1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chicago Fire (TV series) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.48×
Design AffinityPREMIUM0.54×
Early Adopter MentalityPOWER0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chicago Fire (TV series) have in United States?

Chicago Fire (TV series) has an estimated audience of 4,087,717 people in United States, concentrated in Illinois and California.

02

What is the gender split and age of Chicago Fire (TV series) viewers?

58.5% of Chicago Fire (TV series) fans are female, 41.5% are male, with an average age of 41.4 years.

03

Which brands do Chicago Fire (TV series) fans like most?

Chicago Fire (TV series) fans show strongest brand affinity for Station 19 (56.42×), Chicago Fire Soccer Club (31.91×), and Chicago Med (27.23×) over the country average.

04

Where do Chicago Fire (TV series) fans live in United States?

Chicago Fire (TV series) fans in United States are most concentrated in Illinois (reach ~400K), California (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Chicago Fire (TV series) fans also like?

Beyond Chicago Fire (TV series) itself, the audience over-indexes on Chicago Fire Soccer Club (31.91×), Chicago Med (27.23×), SeatGeek (10.47×), and Jewel-Osco (10.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Chicago Fire (TV series) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chicago Fire (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →