Rascasse Audience Intelligence

Chicago Fire Soccer Club Audience in United States

A data profile of the people who buy, follow and care about Chicago Fire Soccer Club in United States — modelled from more than twelve digital signal sources. Chicago Fire Soccer Club has an estimated audience of 1,510,773 people in United States.

#103among Soccer in United States#282among Team in United States#1597in Sports

The average Chicago Fire Soccer Club fan in United States is 38.2 years old, more male, and lives primarily in Illinois.

The audience is concentrated in Illinois, Florida, California.

Top brand affinities include Twin (production team), Ligue 1, FIFA World Cup 2026, with strongest over-indexing on Twin (production team) (36.98× the country average).

Demographically, the Chicago Fire Soccer Club audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chicago Fire Soccer Club fan in United States is more male, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for Twin (production team).

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chicago Fire Soccer Club profile in United States.

Audience size
1.5M
in United States
Gender
43.9%♀
56.1% male
Age
38.2
average years
Country rank
#17668
Team in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chicago Fire Soccer Club fans

43.9% are female, 56.1% are male, average age 38.2.

Fig. 02

Gender split

43.9%
Female
56.1%
Male
Demographic split for Chicago Fire Soccer Club audience in United States
MetricValue
Female43.9%
Male56.1%
Average age38.2
Estimated audience size1,510,773
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Chicago Fire Soccer Club audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3919%
40-4919%
50+19%
Fig. 04

Worldwide distribution

36.4%

of the worldwide Chicago Fire Soccer Club audience comes from United States.

Worldwide audience distribution share by country for Chicago Fire Soccer Club
CountryShare
United States36.4%
Mexico10.2%
Italy4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chicago Fire Soccer Club audience in United States is strongest.

Fig. 05

Top regions by affinity

Chicago Fire Soccer Club fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~1M21.29×
02Indiana~70K2.59×
03Wisconsin~40K1.64×
04Iowa~10K1.14×
05Ohio~50K1.09×
06New Jersey~40K0.96×
07Florida~90K0.84×
08Michigan~30K0.84×
09Alaska~3K0.82×
10Vermont~2K0.80×
11Washington, District of Columbia~4K0.79×
12North Dakota~2K0.79×
13Rhode Island~4K0.78×
14Minnesota~20K0.77×
15Montana~3K0.77×
16South Dakota~3K0.77×
17Delaware~3K0.76×
18Massachusetts~20K0.75×
19Missouri~20K0.75×
20Nebraska~5K0.72×
21Tennessee~20K0.71×
22New Hampshire~4K0.71×
23West Virginia~5K0.70×
24Maine~4K0.69×
25Kansas~8K0.68×
26Hawaii~4K0.68×
27Kentucky~10K0.67×
28North Carolina~30K0.66×
29Idaho~5K0.66×
30New York~50K0.65×
31New Mexico~5K0.64×
32Maryland~20K0.63×
33Nevada~9K0.63×
34Mississippi~8K0.63×
35Connecticut~9K0.62×
36Arkansas~8K0.61×
37Pennsylvania~30K0.59×
38Oregon~10K0.58×
39Colorado~10K0.56×
40Virginia~20K0.55×
41Arizona~20K0.55×
42Louisiana~10K0.55×
43Oklahoma~9K0.55×
44Utah~7K0.55×
45Georgia~20K0.54×
46Washington~20K0.52×
47South Carolina~10K0.50×
48Alabama~10K0.50×
49California~80K0.49×
50Texas~60K0.47×
Fig. 06

Affinity by region

Affinity by region — Chicago Fire Soccer Club, United States
0.47×1.00×21.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chicago Fire Soccer Club audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chicago Fire Soccer Club audience
#·InterestCategoryAffinity×
01Brighton & Hove Albion F.C.Sports51.02×
02Toronto FCSports49.95×
03Colorado RapidsSports43.78×
04San Jose EarthquakesSports43.38×
05Twin (production team)Music & Radio36.98×
06Real Salt LakeSports35.07×
07Sporting Kansas CitySports33.74×
08Ligue 1Sports33.62×
09Philadelphia UnionSports31.61×
10Minnesota United FCSports30.41×
11EndrickSports29.01×
12DanteSports28.93×
13Los Angeles FCSports22.73×
14Chicago Fire (TV series)Movies & TV18.37×
15Chicago BlackhawksSports11.80×
16Chicago CubsSports7.78×
17Instant messagingInternet & Social Media5.99×
18Creative CommonsTechnology & Electronics5.90×
19FIFA World Cup 2026Sports3.96×
20FIFA World CupSports3.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chicago Fire Soccer Club audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chicago Fire Soccer Club audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.93×
Urban LifestyleOPEN1.60×
Risk AppetiteTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chicago Fire Soccer Club audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.94×
Quality AwarenessPREMIUM0.94×
Design AffinityPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chicago Fire Soccer Club have in United States?

Chicago Fire Soccer Club has an estimated audience of 1,510,773 people in United States, concentrated in Illinois and Florida.

02

What is the gender split and age of Chicago Fire Soccer Club fans?

43.9% of Chicago Fire Soccer Club fans are female, 56.1% are male, with an average age of 38.2 years.

03

Which brands do Chicago Fire Soccer Club fans like most?

Chicago Fire Soccer Club fans show strongest brand affinity for Twin (production team) (36.98×), Ligue 1 (33.62×), and FIFA World Cup 2026 (3.96×) over the country average.

04

Where do Chicago Fire Soccer Club fans live in United States?

Chicago Fire Soccer Club fans in United States are most concentrated in Illinois (reach ~1M), Florida (reach ~90K), and California (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Chicago Fire Soccer Club fans also like?

Beyond Chicago Fire Soccer Club itself, the audience over-indexes on Ligue 1 (33.62×), FIFA World Cup 2026 (3.96×), Instant messaging (5.99×), and San Jose Earthquakes (43.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in United States

See Chicago Fire Soccer Club audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chicago Fire Soccer Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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