Chicago Fire Soccer Club Audience in United States
Chicago Fire Soccer Club has an estimated audience of 1,497,351 people in United States. 43.9% are female, 56.1% are male, average age 38.2. Top brand affinities: Twin (production team), Ligue 1, Instant messaging, San Jose Earthquakes, Los Angeles FC.
Top brand affinities include Twin (production team), Ligue 1, Instant messaging, with strongest over-indexing on Twin (production team) (36.98× the country average). Demographically, the Chicago Fire Soccer Club audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Chicago Fire Soccer Club fans
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 38.2 |
| Estimated audience size | 1,497,351 |
Audience persona
The typical Chicago Fire Soccer Club fan in United States is more male, around 38.2 years old, with strong Risk Appetite tendencies and a notable affinity for Twin (production team).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Twin (production team) | 36.98× | Music & Radio |
| Ligue 1 | 33.62× | Sports |
| Instant messaging | 5.99× | Internet & Social Media |
| San Jose Earthquakes | 43.38× | Sports |
| Los Angeles FC | 22.73× | Sports |
| Chicago Fire (TV series) | 18.37× | Movies & TV |
| Chicago Cubs | 7.78× | Sports |
| Colorado Rapids | 43.78× | Sports |
| Philadelphia Union | 31.61× | Sports |
| Brighton & Hove Albion F.C. | 51.02× | Sports |
| Creative Commons | 5.9× | Technology & Electronics |
| Sporting Kansas City | 33.74× | Sports |
| Toronto FC | 49.95× | Sports |
| Real Salt Lake | 35.07× | Sports |
| Chicago Blackhawks | 11.8× | Sports |
| Minnesota United FC | 30.41× | Sports |
| FIFA World Cup | 3.1× | Sports |
| Soccer | 2.63× | Sports |
| FC Cincinnati | 13.87× | Sports |
| Food and drink | 1.7× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.22 |
| Luxury Orientation | PREMIUM | 2.01 |
| Patriotism | CONSERVATISM | 1.72 |
| Extroversion | THRILL | 1.28 |
| Spirituality | BALANCE | 1.26 |
| LGBTQ+ Identity | OPEN | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.2% |
| Mexico | 10.7% |
| Brazil | 4.8% |
See Chicago Fire Soccer Club audiences in other countries
- Chicago Fire Soccer Club — Germany
- Chicago Fire Soccer Club — United Kingdom
- Chicago Fire Soccer Club — France
- Chicago Fire Soccer Club — Italy
- Chicago Fire Soccer Club — Spain
- Chicago Fire Soccer Club — Brazil
- Chicago Fire Soccer Club — Japan
- Chicago Fire Soccer Club — South Korea
- Chicago Fire Soccer Club — India
More Soccer audiences in United States
- FIFA World Cup (61,294,206)
- Real Madrid C.F. (40,048,870)
- FC Barcelona (28,585,997)
- Major League Soccer (21,146,379)
- FC Bayern Munich (20,584,963)
How to read this data
Audience size is the estimated number of people in United States who actively search for Chicago Fire Soccer Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.