Toronto FC Audience in United States

Toronto FC logo

Toronto FC has an estimated audience of 352,267 people in United States. 17.1% are female, 82.9% are male, average age 33.8. Top regions: Florida, California, New York. Top brand affinities: Brighton & Hove Albion F.C., Los Angeles FC, Ligue 1, Minnesota United FC, Portland Timbers.

The average Toronto FC fan in United States is 33.8 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Brighton & Hove Albion F.C., Los Angeles FC, Ligue 1, with strongest over-indexing on Brighton & Hove Albion F.C. (646.78× the country average). Demographically, the Toronto FC audience skews more male with an average age of 33.8, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Toronto FC fans

Demographic split for Toronto FC audience in United States
MetricValue
Female17.1%
Male82.9%
Average age33.8
Estimated audience size352,267

Audience persona

The typical Toronto FC fan in United States is more male, around 33.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Brighton & Hove Albion F.C..

Top regions in United States

Top regions ranked by reach for Toronto FC in United States
RegionReachAffinity
Florida39,9601.68×
California37,1210.96×
New York30,2891.54×
Texas23,2590.77×
Ohio16,5401.52×
New Jersey15,0031.67×
Georgia13,6891.26×
North Carolina12,9661.22×
Illinois11,9171.02×
Pennsylvania11,6200.98×
Virginia9,6871.13×
Massachusetts8,7481.26×
Maryland8,2731.37×
Tennessee7,9551.13×
Michigan7,7270.84×
Washington5,6820.8×
Indiana5,0350.78×
Arizona4,9870.69×
Colorado4,9330.89×
Kentucky4,3310.98×
Connecticut3,8201.08×
Nevada3,7201.09×
South Carolina3,5100.66×
Oregon3,4650.86×
Missouri3,3840.6×
Louisiana3,1620.7×
Minnesota3,0100.6×
Alabama2,9900.61×
Wisconsin2,8850.54×
Utah2,7000.86×
Washington, District of Columbia2,3512.22×
Kansas2,2790.82×
Iowa2,2740.78×
Oklahoma2,0680.53×
Arkansas1,7830.61×
Mississippi1,7440.6×
Delaware1,6851.73×
Rhode Island1,6271.45×
Nebraska1,4840.84×
New Hampshire1,3560.98×
West Virginia1,2450.76×
Maine1,1900.94×
Idaho1,0870.62×
Hawaii1,0680.71×
New Mexico1,0640.6×
Alaska9461.26×
Vermont9031.46×
South Dakota8241.01×
Montana7260.74×
North Dakota6970.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toronto FC audience
BrandAffinityCategory
Brighton & Hove Albion F.C.646.78×Sports
Los Angeles FC162.73×Sports
Ligue 1120×Sports
Minnesota United FC232.8×Sports
Portland Timbers169.11×Sports
D.C. United161.33×Sports
San Jose Earthquakes154.84×Sports
Colorado Rapids156.99×Sports
Philadelphia Union106.67×Sports
Sporting Kansas City123.59×Sports
Atlanta United FC139.35×Sports
Wales national football team192.25×Sports
Real Salt Lake125.73×Sports
Seattle Sounders FC88×Sports
Marc Cucurella219.04×Sports
Roberto De Zerbi220.68×Sports
FC Cincinnati43.11×Sports
New York City FC65.72×Sports
Chicago Fire Soccer Club57.29×Sports
US Club Soccer145.77×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toronto FC audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.73
Risk AppetiteTHRILL1.28
Luxury OrientationPREMIUM1.27
IndulgenceJOY1.25
Early Adopter MentalityPOWER1.24
Convenience OrientationPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Toronto FC
CountryShare
Canada29.0%
United States17.1%
Brazil4.1%

See Toronto FC audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Toronto FC have in United States?

Toronto FC has an estimated audience of 352,267 people in United States, concentrated in Florida and California.

What is the gender split and age of Toronto FC fans?

17.1% of Toronto FC fans are female, 82.9% are male, with an average age of 33.8 years.

Which brands do Toronto FC fans like most?

Toronto FC fans show strongest brand affinity for Brighton & Hove Albion F.C. (646.78×), Los Angeles FC (162.73×), and Ligue 1 (120×) over the country average.

Where do Toronto FC fans live in United States?

Toronto FC fans in United States are most concentrated in Florida (reach 39,960), California (reach 37,121), and New York (reach 30,289). These three regions account for the largest share of the active audience.

What other brands do Toronto FC fans also like?

Beyond Toronto FC itself, the audience over-indexes on Los Angeles FC (162.73×), Ligue 1 (120×), Minnesota United FC (232.8×), and Portland Timbers (169.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toronto FC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.