Rascasse Audience Intelligence

Toronto FC Audience in United States

A data profile of the people who buy, follow and care about Toronto FC in United States — modelled from more than twelve digital signal sources. Toronto FC has an estimated audience of 346,198 people in United States.

#466among Soccer in United States#722among Team in United States#4469in Sports

The average Toronto FC fan in United States is 33.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Brighton & Hove Albion F.C., Los Angeles FC, Ligue 1, with strongest over-indexing on Brighton & Hove Albion F.C. (646.78× the country average).

Demographically, the Toronto FC audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toronto FC fan in United States is more male, around 33.8 years old, with strong Travelling tendencies and a notable affinity for Brighton & Hove Albion F.C..

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toronto FC profile in United States.

Audience size
346K
in United States
Gender
17.1%♀
82.9% male
Age
33.8
average years
Country rank
#44878
Team in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toronto FC fans

17.1% are female, 82.9% are male, average age 33.8.

Fig. 02

Gender split

17.1%
Female
82.9%
Male
Demographic split for Toronto FC audience in United States
MetricValue
Female17.1%
Male82.9%
Average age33.8
Estimated audience size346,198
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Toronto FC audience in United States
Age bracketShare%
16-1930%
20-2926%
30-3921%
40-4914%
50+9%
Fig. 04

Worldwide distribution

16.8%

of the worldwide Toronto FC audience comes from United States.

Worldwide audience distribution share by country for Toronto FC
CountryShare
Canada28.0%
United States16.8%
Indonesia4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toronto FC audience in United States is strongest.

Fig. 05

Top regions by affinity

Toronto FC fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.87×
02Florida~40K1.67×
03New Jersey~10K1.58×
04New York~30K1.57×
05Ohio~20K1.49×
06Delaware~1K1.48×
07Maryland~8K1.33×
08Massachusetts~9K1.32×
09Rhode Island~1K1.32×
10North Carolina~10K1.27×
11Tennessee~9K1.24×
12Vermont<1K1.24×
13Illinois~10K1.23×
14Georgia~10K1.22×
15California~50K1.17×
16Nevada~4K1.12×
17Connecticut~4K1.11×
18Alaska<1K1.11×
19Virginia~9K1.06×
20Colorado~6K1.00×
21Kansas~3K0.99×
22New Hampshire~1K0.99×
23Pennsylvania~10K0.97×
24Kentucky~4K0.97×
25South Dakota<1K0.97×
26North Dakota<1K0.96×
27Maine~1K0.95×
28Michigan~9K0.94×
29Washington~6K0.92×
30Indiana~6K0.91×
31Oregon~4K0.90×
32Nebraska~2K0.88×
33Utah~3K0.86×
34Montana<1K0.86×
35Missouri~5K0.85×
36Iowa~2K0.85×
37Texas~30K0.84×
38West Virginia~1K0.83×
39Hawaii~1K0.79×
40Arizona~5K0.75×
41Idaho~1K0.75×
42South Carolina~4K0.74×
43Louisiana~3K0.74×
44Mississippi~2K0.74×
45New Mexico~1K0.74×
46Arkansas~2K0.72×
47Minnesota~4K0.71×
48Alabama~3K0.68×
49Oklahoma~3K0.65×
50Wisconsin~3K0.62×
Fig. 06

Affinity by region

Affinity by region — Toronto FC, United States
0.62×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toronto FC audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toronto FC audience
#·InterestCategoryAffinity×
01Brighton & Hove Albion F.C.Sports646.78×
02Minnesota United FCSports232.80×
03Roberto De ZerbiSports220.68×
04Marc CucurellaSports219.04×
05Wales national football teamSports192.25×
06Julio EncisoSports189.65×
07Portland TimbersSports169.11×
08Los Angeles FCSports162.73×
09D.C. UnitedSports161.33×
10Colorado RapidsSports156.99×
11San Jose EarthquakesSports154.84×
12Atlanta United FCSports139.35×
13Real Salt LakeSports125.73×
14Sporting Kansas CitySports123.59×
15Ligue 1Sports120.00×
16DanteSports109.52×
17Philadelphia UnionSports106.67×
18EndrickSports101.41×
19Seattle Sounders FCSports88.00×
20FIFA World Cup 2026Sports7.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toronto FC audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toronto FC audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.08×
Early Adopter MentalityPOWER1.61×
SustainabilityBALANCE1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toronto FC audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.68×
CreativityOPEN0.71×
SpiritualityBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toronto FC have in United States?

Toronto FC has an estimated audience of 346,198 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Toronto FC fans?

17.1% of Toronto FC fans are female, 82.9% are male, with an average age of 33.8 years.

03

Which brands do Toronto FC fans like most?

Toronto FC fans show strongest brand affinity for Brighton & Hove Albion F.C. (646.78×), Los Angeles FC (162.73×), and Ligue 1 (120×) over the country average.

04

Where do Toronto FC fans live in United States?

Toronto FC fans in United States are most concentrated in California (reach ~50K), Florida (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Toronto FC fans also like?

Beyond Toronto FC itself, the audience over-indexes on Los Angeles FC (162.73×), Ligue 1 (120×), Minnesota United FC (232.8×), and Portland Timbers (169.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in United States

See Toronto FC audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Toronto FC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →