Rascasse Audience Intelligence

Toronto FC Fan Demographics in United States

Toronto FC has an estimated audience of 305K people in United States.

#548among Soccer in United States
#768among teams in United States#4951in Sports

The average Toronto FC fan in United States is 34.5 years old, more male, and lives primarily in California.

Its fans are 0.7 years older than the group average of 33.8.

Women make up 17.1% of the fan base, 17.4 percentage points fewer than the group average.

Compared with the other 13631 objects in Soccer, Toronto FC fans stand out for their interest in Brighton & Hove Albion F.C., Malik Henry and Josh Sargent.

Interest is seasonal: May, July and August account for 37% of the year's searches, November is the quietest month.

Most fans live in California, Florida, New York.

Top affinities include Brighton & Hove Albion F.C., Malik Henry, Josh Sargent, with strongest over-indexing on Brighton & Hove Albion F.C. (646.78× the country average).

Demographically, the Toronto FC audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.

The typical Toronto FC fan in United States is more male, around 34.5 years old, with strong Travelling tendencies and a notable affinity for Brighton & Hove Albion F.C..

Category: Sports · Type: Team · Subtype: Soccer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
305K
in United States
Gender
17.1%♀
82.9% male
Age
34.5
average years
Country rank
#50168
among all objects in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Toronto FC fans

17.1% are female, 82.9% are male, average age 34.5.

Fig. 02

Gender split

17.1%
Female
82.9%
Male
Demographic split for Toronto FC audience in United States
MetricValue
Female17.1%
Male82.9%
Average age34.5
Estimated audience size305K
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Toronto FC audience in United States
Age bracketShare%
16-2430%
25-3426%
35-4421%
45-5414%
55+9%
Fig. 04

Worldwide distribution

16.2%

of the worldwide Toronto FC audience comes from United States.

Worldwide audience distribution share by country for Toronto FC
CountryShare
Canada35.6%
United States16.2%
Brazil3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Toronto FC fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~1K1.87×
02Florida~30K1.67×
03New Jersey~10K1.58×
04New York~30K1.57×
05Ohio~20K1.49×
06Delaware~1K1.48×
07Maryland~7K1.33×
08Massachusetts~8K1.32×
09Rhode Island~1K1.32×
10North Carolina~10K1.27×
11Tennessee~8K1.24×
12Vermont<1K1.24×
13Illinois~10K1.23×
14Georgia~10K1.22×
15California~40K1.17×
16Nevada~3K1.12×
17Connecticut~4K1.11×
18Alaska<1K1.11×
19Virginia~8K1.06×
20Colorado~5K1.00×
21Kansas~3K0.99×
22New Hampshire~1K0.99×
23Pennsylvania~10K0.97×
24Kentucky~4K0.97×
25South Dakota<1K0.97×
26North Dakota<1K0.96×
27Maine~1K0.95×
28Michigan~9K0.94×
29Washington~6K0.92×
30Indiana~6K0.91×
31Oregon~3K0.90×
32Nebraska~2K0.88×
33Utah~3K0.86×
34Montana<1K0.86×
35Missouri~5K0.85×
36Iowa~2K0.85×
37Texas~20K0.84×
38West Virginia~1K0.83×
39Hawaii~1K0.79×
40Arizona~5K0.75×
41Idaho~1K0.75×
42South Carolina~4K0.74×
43Louisiana~3K0.74×
44Mississippi~2K0.74×
45New Mexico~1K0.74×
46Arkansas~2K0.72×
47Minnesota~4K0.71×
48Alabama~3K0.68×
49Oklahoma~2K0.65×
50Wisconsin~3K0.62×
Fig. 06

Affinity by region

Affinity by region — Toronto FC, United States
0.62×1.00×1.87×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Toronto FC audience vs. the country average
#·InterestCategoryAffinity×
01Brighton & Hove Albion F.C.Sports646.78×
02Malik HenrySports277.79×
03Josh SargentSports277.79×
04Julio EncisoSports257.74×
05Minnesota United FCSports232.80×
06Danny WelbeckSports219.97×
07Marc CucurellaSports219.04×
08Brandon AubreySports185.11×
09Portland TimbersSports169.11×
10Los Angeles FCSports162.73×
11D.C. UnitedSports161.33×
12Colorado RapidsSports156.99×
13San Jose EarthquakesSports154.84×
14Atlanta United FCSports139.35×
15Real Salt LakeSports125.73×
16Sporting Kansas CitySports123.59×
17Ligue 1Sports120.00×
18James RodríguezSports118.29×
19Philadelphia UnionSports106.67×
20FIFA World Cup 2026Sports7.12×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Toronto FC audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Toronto FC audience vs. the country average · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.08×
Early Adopter MentalityPOWER1.61×
SustainabilityBALANCE1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Toronto FC audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.68×
CreativityOPEN0.71×
SpiritualityBALANCE0.77×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Toronto FC over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/toronto-fc-4467” · Methodology