Rascasse Audience Intelligence

Sporting Kansas City Audience in United States

A data profile of the people who buy, follow and care about Sporting Kansas City in United States — modelled from more than twelve digital signal sources. Sporting Kansas City has an estimated audience of 798,657 people in United States.

#200among Soccer in United States#409among Team in United States#2552in Sports

The average Sporting Kansas City fan in United States is 36.2 years old, more male, and lives primarily in Kansas.

The audience is concentrated in Kansas, Missouri, California.

Top brand affinities include Ligue 1, San Jose Earthquakes, Dante, with strongest over-indexing on Ligue 1 (59.38× the country average).

Demographically, the Sporting Kansas City audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sporting Kansas City fan in United States is more male, around 36.2 years old, with strong Community Orientation tendencies and a notable affinity for Ligue 1.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sporting Kansas City profile in United States.

Audience size
799K
in United States
Gender
28.6%♀
71.4% male
Age
36.2
average years
Country rank
#27485
Team in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sporting Kansas City fans

28.6% are female, 71.4% are male, average age 36.2.

Fig. 02

Gender split

28.6%
Female
71.4%
Male
Demographic split for Sporting Kansas City audience in United States
MetricValue
Female28.6%
Male71.4%
Average age36.2
Estimated audience size798,657
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Sporting Kansas City audience in United States
Age bracketShare%
16-1925%
20-2922%
30-3921%
40-4918%
50+14%
Fig. 04

Worldwide distribution

52.7%

of the worldwide Sporting Kansas City audience comes from United States.

Worldwide audience distribution share by country for Sporting Kansas City
CountryShare
United States52.7%
Mexico3.1%
Brazil2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sporting Kansas City audience in United States is strongest.

Fig. 05

Top regions by affinity

Sporting Kansas City fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~200K25.16×
02Missouri~100K10.87×
03Nebraska~8K1.97×
04Iowa~8K1.13×
05Arkansas~5K0.73×
06South Dakota~1K0.71×
07Alaska~1K0.67×
08Colorado~8K0.58×
09Oklahoma~5K0.57×
10North Dakota<1K0.57×
11Vermont<1K0.57×
12Montana~1K0.51×
13West Virginia~2K0.49×
14Delaware~1K0.48×
15Maine~1K0.47×
16Rhode Island~1K0.47×
17Utah~3K0.45×
18New Hampshire~1K0.45×
19Hawaii~2K0.44×
20Oregon~4K0.43×
21Washington, District of Columbia~1K0.43×
22Idaho~2K0.42×
23Minnesota~5K0.40×
24New Mexico~2K0.40×
25Mississippi~3K0.39×
26Illinois~10K0.38×
27Washington~6K0.35×
28Nevada~3K0.35×
29Alabama~4K0.31×
30Louisiana~3K0.31×
31Kentucky~3K0.31×
32Wisconsin~4K0.30×
33Connecticut~3K0.30×
34California~30K0.28×
35Florida~20K0.28×
36Georgia~7K0.28×
37Indiana~4K0.28×
38Texas~20K0.27×
39Tennessee~5K0.27×
40Maryland~4K0.27×
41South Carolina~3K0.27×
42Ohio~7K0.26×
43New Jersey~5K0.25×
44Virginia~5K0.24×
45Arizona~4K0.24×
46Massachusetts~4K0.24×
47North Carolina~6K0.23×
48Michigan~5K0.21×
49New York~9K0.19×
50Pennsylvania~5K0.19×
Fig. 06

Affinity by region

Affinity by region — Sporting Kansas City, United States
0.19×1.00×25.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sporting Kansas City audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sporting Kansas City audience
#·InterestCategoryAffinity×
01Toronto FCSports88.68×
02San Jose EarthquakesSports83.17×
03Colorado RapidsSports80.80×
04Real Salt LakeSports64.71×
05Ligue 1Sports59.38×
06Philadelphia UnionSports59.38×
07Minnesota United FCSports57.38×
08Cass County, MissouriTravel & Leisure54.69×
09DanteSports54.11×
10EndrickSports49.66×
11Portland TimbersSports42.49×
12D.C. UnitedSports40.49×
13Los Angeles FCSports38.14×
14Kansas City metropolitan areaTravel & Leisure37.12×
15Chicago Fire Soccer ClubSports27.83×
16FC CincinnatiSports24.18×
17Tony GonzalezSports23.53×
18QuikTripShopping12.03×
19National Women's Soccer LeagueSports9.99×
20FIFA World Cup 2026Sports3.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sporting Kansas City audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sporting Kansas City audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.29×
Convenience OrientationPREMIUM1.18×
Career OrientationPOWER1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sporting Kansas City audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.76×
Design AffinityPREMIUM0.79×
IndulgenceJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sporting Kansas City have in United States?

Sporting Kansas City has an estimated audience of 798,657 people in United States, concentrated in Kansas and Missouri.

02

What is the gender split and age of Sporting Kansas City fans?

28.6% of Sporting Kansas City fans are female, 71.4% are male, with an average age of 36.2 years.

03

Which brands do Sporting Kansas City fans like most?

Sporting Kansas City fans show strongest brand affinity for Ligue 1 (59.38×), San Jose Earthquakes (83.17×), and Dante (54.11×) over the country average.

04

Where do Sporting Kansas City fans live in United States?

Sporting Kansas City fans in United States are most concentrated in Kansas (reach ~200K), Missouri (reach ~100K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Sporting Kansas City fans also like?

Beyond Sporting Kansas City itself, the audience over-indexes on San Jose Earthquakes (83.17×), Dante (54.11×), Colorado Rapids (80.8×), and Los Angeles FC (38.14×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sporting Kansas City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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