Sporting Kansas City Audience in United States

Sporting Kansas City logo

Sporting Kansas City has an estimated audience of 833,665 people in United States. 28.6% are female, 71.4% are male, average age 36.2. Top regions: Kansas, Missouri, California. Top brand affinities: Ligue 1, San Jose Earthquakes, Colorado Rapids, Philadelphia Union, Los Angeles FC.

The average Sporting Kansas City fan in United States is 36.2 years old, more male, and lives primarily in Kansas. The audience is concentrated in Kansas, Missouri, California. Top brand affinities include Ligue 1, San Jose Earthquakes, Colorado Rapids, with strongest over-indexing on Ligue 1 (59.38× the country average). Demographically, the Sporting Kansas City audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Risk Appetite, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Sporting Kansas City fans

Demographic split for Sporting Kansas City audience in United States
MetricValue
Female28.6%
Male71.4%
Average age36.2
Estimated audience size833,665

Audience persona

The typical Sporting Kansas City fan in United States is more male, around 36.2 years old, with strong Risk Appetite tendencies and a notable affinity for Ligue 1.

Top regions in United States

Top regions ranked by reach for Sporting Kansas City in United States
RegionReachAffinity
Kansas163,90624.95×
Missouri150,08511.17×
California24,6090.27×
Texas19,4140.27×
Florida15,5870.28×
Illinois10,2330.37×
Nebraska8,4032.01×
New York8,0800.17×
Iowa7,5761.1×
Colorado7,4910.57×
Ohio6,4440.25×
Georgia6,1700.24×
North Carolina4,8640.19×
Washington4,7930.29×
Arkansas4,7060.69×
Oklahoma4,6690.5×
New Jersey4,5630.22×
Minnesota4,4450.37×
Virginia4,2760.21×
Pennsylvania3,9170.14×
Tennessee3,5360.21×
Indiana3,4300.23×
Oregon3,1790.33×
Michigan3,0500.14×
Massachusetts2,8960.18×
Maryland2,8410.2×
Wisconsin2,7380.22×
Utah2,7030.36×
Nevada2,2100.27×
Louisiana2,1560.2×
Kentucky2,0290.19×
Arizona1,8530.11×
South Carolina1,8180.14×
Connecticut1,3960.17×
South Dakota1,2150.63×
Mississippi1,0810.16×
New Mexico8770.21×
Alabama8580.07×
Idaho7360.18×
Washington, District of Columbia7090.28×
Hawaii6710.19×
Rhode Island6260.24×
West Virginia5700.15×
New Hampshire5610.17×
Montana5280.23×
North Dakota5250.31×
Delaware4850.21×
Maine4750.16×
Vermont3600.25×
Wyoming3380.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sporting Kansas City audience
BrandAffinityCategory
Ligue 159.38×Sports
San Jose Earthquakes83.17×Sports
Colorado Rapids80.8×Sports
Philadelphia Union59.38×Sports
Los Angeles FC38.14×Sports
QuikTrip12.03×Shopping
Toronto FC88.68×Sports
Real Salt Lake64.71×Sports
Cass County, Missouri54.69×Travel & Leisure
Minnesota United FC57.38×Sports
Kansas City metropolitan area37.12×Travel & Leisure
Pete Rose29.26×Sports
FC Cincinnati24.18×Sports
Portland Timbers42.49×Sports
D.C. United40.49×Sports
Chicago Fire Soccer Club27.83×Sports
Lee's Summit, Missouri44.06×Travel & Leisure
Hy-Vee11.72×Shopping
Tony Gonzalez23.53×Sports
Arrowhead Stadium32.49×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sporting Kansas City audience
TraitClusterScore
Risk AppetiteTHRILL1.22
Community OrientationOPEN1.17
ExtroversionTHRILL1.14
Early Adopter MentalityPOWER1.12
TraditionCONSERVATISM1.11
Sports ActivityPOWER1.1

Worldwide distribution

Worldwide audience distribution share by country for Sporting Kansas City
CountryShare
United States54.1%
Brazil3.5%
Mexico2.8%

See Sporting Kansas City audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Sporting Kansas City have in United States?

Sporting Kansas City has an estimated audience of 833,665 people in United States, concentrated in Kansas and Missouri.

What is the gender split and age of Sporting Kansas City fans?

28.6% of Sporting Kansas City fans are female, 71.4% are male, with an average age of 36.2 years.

Which brands do Sporting Kansas City fans like most?

Sporting Kansas City fans show strongest brand affinity for Ligue 1 (59.38×), San Jose Earthquakes (83.17×), and Colorado Rapids (80.8×) over the country average.

Where do Sporting Kansas City fans live in United States?

Sporting Kansas City fans in United States are most concentrated in Kansas (reach 163,906), Missouri (reach 150,085), and California (reach 24,609). These three regions account for the largest share of the active audience.

What other brands do Sporting Kansas City fans also like?

Beyond Sporting Kansas City itself, the audience over-indexes on San Jose Earthquakes (83.17×), Colorado Rapids (80.8×), Philadelphia Union (59.38×), and Los Angeles FC (38.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sporting Kansas City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.