Rascasse Audience Intelligence

D.C. United Audience in United States

A data profile of the people who buy, follow and care about D.C. United in United States — modelled from more than twelve digital signal sources. D.C. United has an estimated audience of 702,441 people in United States.

#238among Soccer in United States#459among Team in United States#2823in Sports

The average D.C. United fan in United States is 36.4 years old, more male, and lives primarily in Virginia.

The audience is concentrated in Virginia, Maryland, Washington, District of Columbia.

Top brand affinities include Los Angeles FC, Toronto FC, FIFA World Cup 2026, with strongest over-indexing on Los Angeles FC (74.59× the country average).

Demographically, the D.C. United audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical D.C. United fan in United States is more male, around 36.4 years old, with strong Patriotism tendencies and a notable affinity for Los Angeles FC.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the D.C. United profile in United States.

Audience size
702K
in United States
Gender
26.0%♀
74.0% male
Age
36.4
average years
Country rank
#29844
Team in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of D.C. United fans

26.0% are female, 74.0% are male, average age 36.4.

Fig. 02

Gender split

26.0%
Female
74.0%
Male
Demographic split for D.C. United audience in United States
MetricValue
Female26.0%
Male74.0%
Average age36.4
Estimated audience size702,441
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the D.C. United audience in United States
Age bracketShare%
16-1926%
20-2922%
30-3920%
40-4917%
50+16%
Fig. 04

Worldwide distribution

37.0%

of the worldwide D.C. United audience comes from United States.

Worldwide audience distribution share by country for D.C. United
CountryShare
United States37.0%
Brazil6.4%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the D.C. United audience in United States is strongest.

Fig. 05

Top regions by affinity

D.C. United fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~40K19.51×
02Maryland~100K8.65×
03Virginia~100K6.75×
04Delaware~2K1.16×
05West Virginia~3K0.79×
06Vermont<1K0.62×
07Alaska<1K0.61×
08North Dakota<1K0.58×
09Rhode Island~1K0.56×
10South Dakota<1K0.56×
11New Jersey~10K0.55×
12Pennsylvania~10K0.53×
13North Carolina~10K0.53×
14Montana~1K0.53×
15Georgia~10K0.52×
16Florida~20K0.50×
17Maine~1K0.49×
18New Hampshire~1K0.48×
19New York~20K0.45×
20Tennessee~7K0.45×
21Massachusetts~7K0.45×
22Hawaii~1K0.45×
23Nebraska~2K0.44×
24Idaho~2K0.44×
25Connecticut~3K0.43×
26New Mexico~2K0.42×
27South Carolina~5K0.41×
28Kentucky~4K0.41×
29Kansas~2K0.41×
30Ohio~9K0.40×
31Mississippi~2K0.40×
32Arkansas~2K0.38×
33Nevada~3K0.36×
34Iowa~2K0.36×
35Utah~2K0.35×
36Illinois~8K0.34×
37Oregon~3K0.34×
38Indiana~4K0.33×
39Alabama~3K0.33×
40Louisiana~3K0.33×
41Oklahoma~3K0.33×
42California~30K0.31×
43Missouri~4K0.31×
44Colorado~4K0.31×
45Minnesota~3K0.30×
46Washington~4K0.29×
47Texas~20K0.28×
48Wisconsin~3K0.28×
49Arizona~4K0.27×
50Michigan~5K0.25×
Fig. 06

Affinity by region

Affinity by region — D.C. United, United States
0.25×1.00×19.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the D.C. United audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for D.C. United audience
#·InterestCategoryAffinity×
01Toronto FCSports162.59×
02Minnesota United FCSports100.00×
03Los Angeles FCSports74.59×
04Portland TimbersSports72.64×
05San Jose EarthquakesSports72.58×
06Colorado RapidsSports70.54×
07Atlanta United FCSports63.87×
08Wayne RooneySports56.88×
09Ligue 1Sports55.56×
10Real Salt LakeSports55.47×
11Sporting Kansas CitySports55.31×
12Philadelphia UnionSports54.63×
13EndrickSports48.02×
14DanteSports46.97×
15Marcus RashfordSports44.81×
16Seattle Sounders FCSports40.33×
17Christian PulisicSports24.44×
18National Women's Soccer LeagueSports11.90×
19FIFA World Cup 2026Sports7.23×
20FIFA World CupSports5.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the D.C. United audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by D.C. United audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.61×
Risk AppetiteTHRILL1.39×
Early Adopter MentalityPOWER1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by D.C. United audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
DIY MentalityTHRILL0.77×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does D.C. United have in United States?

D.C. United has an estimated audience of 702,441 people in United States, concentrated in Virginia and Maryland.

02

What is the gender split and age of D.C. United fans?

26.0% of D.C. United fans are female, 74.0% are male, with an average age of 36.4 years.

03

Which brands do D.C. United fans like most?

D.C. United fans show strongest brand affinity for Los Angeles FC (74.59×), Toronto FC (162.59×), and FIFA World Cup 2026 (7.23×) over the country average.

04

Where do D.C. United fans live in United States?

D.C. United fans in United States are most concentrated in Virginia (reach ~100K), Maryland (reach ~100K), and Washington, District of Columbia (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do D.C. United fans also like?

Beyond D.C. United itself, the audience over-indexes on Toronto FC (162.59×), FIFA World Cup 2026 (7.23×), Ligue 1 (55.56×), and Minnesota United FC (100×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in United States

See D.C. United audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for D.C. United. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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