D.C. United Audience in United States

D.C. United logo

D.C. United has an estimated audience of 738,030 people in United States. 26.0% are female, 74.0% are male, average age 36.4. Top regions: Virginia, Maryland, Washington, District of Columbia. Top brand affinities: Los Angeles FC, Toronto FC, Ligue 1, Minnesota United FC, Portland Timbers.

The average D.C. United fan in United States is 36.4 years old, more male, and lives primarily in Virginia. The audience is concentrated in Virginia, Maryland, Washington, District of Columbia. Top brand affinities include Los Angeles FC, Toronto FC, Ligue 1, with strongest over-indexing on Los Angeles FC (74.59× the country average). Demographically, the D.C. United audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of D.C. United fans

Demographic split for D.C. United audience in United States
MetricValue
Female26.0%
Male74.0%
Average age36.4
Estimated audience size738,030

Audience persona

The typical D.C. United fan in United States is more male, around 36.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Los Angeles FC.

Top regions in United States

Top regions ranked by reach for D.C. United in United States
RegionReachAffinity
Virginia122,6956.83×
Maryland107,0678.44×
Washington, District of Columbia42,86619.32×
California24,1150.3×
Florida23,5750.47×
New York17,6330.43×
Texas15,4840.24×
Pennsylvania13,1120.53×
Georgia11,8650.52×
North Carolina11,0310.5×
New Jersey10,3320.55×
Ohio8,9190.39×
Illinois8,1360.33×
Massachusetts6,0630.42×
Tennessee5,9400.4×
South Carolina4,4210.4×
Indiana3,7510.28×
Michigan3,6510.19×
Washington3,5630.24×
Arizona3,2760.22×
Colorado3,1060.27×
Kentucky2,8100.3×
Missouri2,7970.24×
Connecticut2,7770.38×
West Virginia2,4420.71×
Minnesota2,4340.23×
Alabama2,3930.23×
Delaware2,3101.13×
Louisiana2,2220.23×
Oregon2,1390.25×
Utah2,0970.32×
Nevada2,0290.28×
Wisconsin1,8830.17×
Kansas1,8300.31×
Oklahoma1,5700.19×
Iowa1,5000.25×
Mississippi1,3140.22×
Nebraska1,2240.33×
Arkansas1,1520.19×
Rhode Island1,0600.45×
New Hampshire1,0280.35×
New Mexico1,0220.28×
Maine9950.38×
Idaho7440.2×
Hawaii6780.21×
Vermont6470.5×
Montana5320.26×
Alaska4790.3×
South Dakota4580.27×
North Dakota4140.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for D.C. United audience
BrandAffinityCategory
Los Angeles FC74.59×Sports
Toronto FC162.59×Sports
Ligue 155.56×Sports
Minnesota United FC100×Sports
Portland Timbers72.64×Sports
San Jose Earthquakes72.58×Sports
Philadelphia Union54.63×Sports
Colorado Rapids70.54×Sports
Sporting Kansas City55.31×Sports
Wayne Rooney56.88×Sports
Atlanta United FC63.87×Sports
FIFA World Cup5.83×Sports
Marcus Rashford44.81×Sports
Real Salt Lake55.47×Sports
Seattle Sounders FC40.33×Sports
FC Cincinnati22.71×Sports
Anthony Martial67.66×Sports
New York City FC30.09×Sports
Manchester United F.C.7.59×Sports
England national football team31.71×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by D.C. United audience
TraitClusterScore
Early Adopter MentalityPOWER1.24
Convenience OrientationPREMIUM1.24
Luxury OrientationPREMIUM1.18
Risk AppetiteTHRILL1.15
LGBTQ+ IdentityOPEN1.13
SpiritualityBALANCE1.11

Worldwide distribution

Worldwide audience distribution share by country for D.C. United
CountryShare
United States37.9%
Brazil7.1%
United Kingdom4.5%

See D.C. United audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does D.C. United have in United States?

D.C. United has an estimated audience of 738,030 people in United States, concentrated in Virginia and Maryland.

What is the gender split and age of D.C. United fans?

26.0% of D.C. United fans are female, 74.0% are male, with an average age of 36.4 years.

Which brands do D.C. United fans like most?

D.C. United fans show strongest brand affinity for Los Angeles FC (74.59×), Toronto FC (162.59×), and Ligue 1 (55.56×) over the country average.

Where do D.C. United fans live in United States?

D.C. United fans in United States are most concentrated in Virginia (reach 122,695), Maryland (reach 107,067), and Washington, District of Columbia (reach 42,866). These three regions account for the largest share of the active audience.

What other brands do D.C. United fans also like?

Beyond D.C. United itself, the audience over-indexes on Toronto FC (162.59×), Ligue 1 (55.56×), Minnesota United FC (100×), and Portland Timbers (72.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for D.C. United. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.