Rascasse Audience Intelligence

Portland Timbers Audience in United States

A data profile of the people who buy, follow and care about Portland Timbers in United States — modelled from more than twelve digital signal sources. Portland Timbers has an estimated audience of 770,108 people in United States.

#213among Soccer in United States#425among Team in United States#2630in Sports

The average Portland Timbers fan in United States is 35.4 years old, more male, and lives primarily in Oregon.

The audience is concentrated in Oregon, California, Washington.

Top brand affinities include Los Angeles FC, Toronto FC, Ligue 1, with strongest over-indexing on Los Angeles FC (59.54× the country average).

Demographically, the Portland Timbers audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Portland Timbers fan in United States is more male, around 35.4 years old, with strong Community Orientation tendencies and a notable affinity for Los Angeles FC.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Portland Timbers profile in United States.

Audience size
770K
in United States
Gender
27.3%♀
72.7% male
Age
35.4
average years
Country rank
#28148
Team in United States
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Portland Timbers fans

27.3% are female, 72.7% are male, average age 35.4.

Fig. 02

Gender split

27.3%
Female
72.7%
Male
Demographic split for Portland Timbers audience in United States
MetricValue
Female27.3%
Male72.7%
Average age35.4
Estimated audience size770,108
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Portland Timbers audience in United States
Age bracketShare%
16-1927%
20-2924%
30-3921%
40-4917%
50+12%
Fig. 04

Worldwide distribution

37.4%

of the worldwide Portland Timbers audience comes from United States.

Worldwide audience distribution share by country for Portland Timbers
CountryShare
United States37.4%
Mexico10.3%
Indonesia5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Portland Timbers audience in United States is strongest.

Fig. 05

Top regions by affinity

Portland Timbers fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~300K27.61×
02Washington~60K3.45×
03Idaho~5K1.29×
04Montana~2K0.98×
05Alaska~2K0.92×
06Utah~6K0.84×
07California~60K0.67×
08Hawaii~2K0.67×
09Nevada~5K0.63×
10Vermont<1K0.63×
11North Dakota~1K0.61×
12South Dakota~1K0.60×
13Colorado~8K0.59×
14Arizona~9K0.56×
15Minnesota~7K0.56×
16Maine~2K0.52×
17Rhode Island~1K0.52×
18Delaware~1K0.52×
19New Mexico~2K0.49×
20Nebraska~2K0.48×
21West Virginia~2K0.48×
22Washington, District of Columbia~1K0.48×
23Kansas~3K0.47×
24New Hampshire~2K0.47×
25Iowa~3K0.45×
26Texas~30K0.43×
27Missouri~6K0.42×
28Mississippi~3K0.41×
29Arkansas~3K0.40×
30Florida~20K0.39×
31Ohio~10K0.39×
32Illinois~10K0.38×
33Maryland~5K0.38×
34New Jersey~8K0.37×
35Connecticut~3K0.37×
36Kentucky~4K0.36×
37Oklahoma~3K0.36×
38Massachusetts~6K0.35×
39Indiana~5K0.35×
40New York~20K0.34×
41Tennessee~6K0.34×
42Wisconsin~4K0.34×
43Louisiana~4K0.34×
44Virginia~7K0.33×
45North Carolina~8K0.32×
46Alabama~4K0.31×
47South Carolina~4K0.30×
48Georgia~7K0.27×
49Michigan~6K0.27×
50Pennsylvania~7K0.25×
Fig. 06

Affinity by region

Affinity by region — Portland Timbers, United States
0.25×1.00×27.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Portland Timbers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Portland Timbers audience
#·InterestCategoryAffinity×
01Toronto FCSports139.88×
02Minnesota United FCSports87.80×
03Sporting Kansas CitySports61.12×
04D.C. UnitedSports59.62×
05Los Angeles FCSports59.54×
06San Jose EarthquakesSports59.01×
07Colorado RapidsSports57.43×
08Atlanta United FCSports50.98×
09Real Salt LakeSports46.00×
10Ligue 1Sports45.12×
11Philadelphia UnionSports41.46×
12EndrickSports38.17×
13DanteSports37.84×
14Seattle Sounders FCSports35.41×
15New York City FCSports23.78×
16FC CincinnatiSports17.11×
17Oregon Ducks footballSports12.31×
18National Women's Soccer LeagueSports12.27×
19FIFA World Cup 2026Sports3.51×
20FIFA World CupSports3.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Portland Timbers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Portland Timbers audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.35×
PatriotismCONSERVATISM1.26×
SustainabilityBALANCE1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Portland Timbers audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.77×
MindfulnessBALANCE0.86×
IndulgenceJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Portland Timbers have in United States?

Portland Timbers has an estimated audience of 770,108 people in United States, concentrated in Oregon and California.

02

What is the gender split and age of Portland Timbers fans?

27.3% of Portland Timbers fans are female, 72.7% are male, with an average age of 35.4 years.

03

Which brands do Portland Timbers fans like most?

Portland Timbers fans show strongest brand affinity for Los Angeles FC (59.54×), Toronto FC (139.88×), and Ligue 1 (45.12×) over the country average.

04

Where do Portland Timbers fans live in United States?

Portland Timbers fans in United States are most concentrated in Oregon (reach ~300K), California (reach ~60K), and Washington (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Portland Timbers fans also like?

Beyond Portland Timbers itself, the audience over-indexes on Toronto FC (139.88×), Ligue 1 (45.12×), Minnesota United FC (87.8×), and San Jose Earthquakes (59.01×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Portland Timbers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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