Portland Timbers Audience in United States

Portland Timbers logo

Portland Timbers has an estimated audience of 822,236 people in United States. 27.3% are female, 72.7% are male, average age 35.4. Top regions: Oregon, Washington, California. Top brand affinities: Los Angeles FC, Toronto FC, Ligue 1, Minnesota United FC, Sporting Kansas City.

The average Portland Timbers fan in United States is 35.4 years old, more male, and lives primarily in Oregon. The audience is concentrated in Oregon, Washington, California. Top brand affinities include Los Angeles FC, Toronto FC, Ligue 1, with strongest over-indexing on Los Angeles FC (59.54× the country average). Demographically, the Portland Timbers audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Portland Timbers fans

Demographic split for Portland Timbers audience in United States
MetricValue
Female27.3%
Male72.7%
Average age35.4
Estimated audience size822,236

Audience persona

The typical Portland Timbers fan in United States is more male, around 35.4 years old, with strong Community Orientation tendencies and a notable affinity for Los Angeles FC.

Top regions in United States

Top regions ranked by reach for Portland Timbers in United States
RegionReachAffinity
Oregon263,07727.91×
Washington56,4833.42×
California54,4870.6×
Texas26,1750.37×
Florida17,0800.31×
New York13,9430.3×
Illinois9,5870.35×
Arizona9,4050.56×
Ohio8,1800.32×
Colorado7,4260.57×
North Carolina7,3810.3×
New Jersey6,4670.31×
Minnesota5,9450.5×
Utah5,6890.77×
Virginia5,5000.27×
Missouri5,4550.41×
Georgia5,4470.22×
Pennsylvania5,4100.2×
Idaho5,3221.29×
Tennessee4,8280.29×
Nevada4,6800.59×
Massachusetts4,5560.28×
Maryland4,3950.31×
Michigan4,2500.2×
Indiana4,1490.28×
Wisconsin3,4130.28×
Kentucky2,7190.26×
Kansas2,6990.42×
Louisiana2,5940.24×
Iowa2,4350.36×
South Carolina2,2900.19×
Montana2,2520.99×
Oklahoma2,2450.25×
Connecticut2,1850.26×
Hawaii2,1820.62×
Alabama2,0810.18×
Arkansas1,7590.26×
New Mexico1,7060.41×
Nebraska1,5990.39×
Mississippi1,5240.22×
Alaska1,5010.85×
Maine1,1100.38×
New Hampshire9830.3×
Rhode Island9720.37×
South Dakota8690.46×
Delaware8350.37×
Washington, District of Columbia8220.33×
West Virginia7670.2×
North Dakota7260.43×
Vermont7020.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Portland Timbers audience
BrandAffinityCategory
Los Angeles FC59.54×Sports
Toronto FC139.88×Sports
Ligue 145.12×Sports
Minnesota United FC87.8×Sports
Sporting Kansas City61.12×Sports
San Jose Earthquakes59.01×Sports
D.C. United59.62×Sports
Colorado Rapids57.43×Sports
Philadelphia Union41.46×Sports
Atlanta United FC50.98×Sports
Seattle Sounders FC35.41×Sports
Real Salt Lake46×Sports
FC Cincinnati17.11×Sports
FIFA World Cup3.29×Sports
New York City FC23.78×Sports
Oregon Ducks football12.31×Sports
Chicago Fire Soccer Club20.58×Sports
Fred Meyer7.38×Shopping
United States soccer league system25.4×Sports
Soccer2.63×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Portland Timbers audience
TraitClusterScore
Community OrientationOPEN1.31
Early Adopter MentalityPOWER1.14
Risk AppetiteTHRILL1.13
IndulgenceJOY1.1
Sports ActivityPOWER1.08
Career OrientationPOWER1.07

Worldwide distribution

Worldwide audience distribution share by country for Portland Timbers
CountryShare
United States39.4%
Mexico9.6%
Brazil7.0%

See Portland Timbers audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Portland Timbers have in United States?

Portland Timbers has an estimated audience of 822,236 people in United States, concentrated in Oregon and Washington.

What is the gender split and age of Portland Timbers fans?

27.3% of Portland Timbers fans are female, 72.7% are male, with an average age of 35.4 years.

Which brands do Portland Timbers fans like most?

Portland Timbers fans show strongest brand affinity for Los Angeles FC (59.54×), Toronto FC (139.88×), and Ligue 1 (45.12×) over the country average.

Where do Portland Timbers fans live in United States?

Portland Timbers fans in United States are most concentrated in Oregon (reach 263,077), Washington (reach 56,483), and California (reach 54,487). These three regions account for the largest share of the active audience.

What other brands do Portland Timbers fans also like?

Beyond Portland Timbers itself, the audience over-indexes on Toronto FC (139.88×), Ligue 1 (45.12×), Minnesota United FC (87.8×), and Sporting Kansas City (61.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Portland Timbers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.