Seattle Sounders FC Audience in United States

Seattle Sounders FC logo

Seattle Sounders FC has an estimated audience of 1,110,673 people in United States. 41.0% are female, 59.0% are male, average age 38.0. Top regions: Washington, California, Texas. Top brand affinities: Los Angeles FC, Toronto FC, Ligue 1, Brighton & Hove Albion F.C., Minnesota United FC.

The average Seattle Sounders FC fan in United States is 38.0 years old, more male, and lives primarily in Washington. The audience is concentrated in Washington, California, Texas. Top brand affinities include Los Angeles FC, Toronto FC, Ligue 1, with strongest over-indexing on Los Angeles FC (34.87× the country average). Demographically, the Seattle Sounders FC audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Seattle Sounders FC fans

Demographic split for Seattle Sounders FC audience in United States
MetricValue
Female41.0%
Male59.0%
Average age38.0
Estimated audience size1,110,673

Audience persona

The typical Seattle Sounders FC fan in United States is more male, around 38.0 years old, with strong Extroversion tendencies and a notable affinity for Los Angeles FC.

Top regions in United States

Top regions ranked by reach for Seattle Sounders FC in United States
RegionReachAffinity
Washington599,84226.92×
California91,5470.75×
Texas68,7030.72×
Florida35,4360.47×
Oregon26,9042.11×
New York23,3730.38×
Arizona14,8040.65×
Illinois13,3580.36×
Ohio12,2280.36×
Georgia11,9960.35×
New Jersey11,6120.41×
North Carolina11,5310.35×
Pennsylvania10,9720.29×
Virginia10,1800.38×
Colorado9,1620.52×
Idaho8,5091.53×
Massachusetts8,1600.37×
Maryland7,9730.42×
Nevada7,6650.71×
Utah7,2400.73×
Tennessee7,1350.32×
Minnesota6,6870.42×
Michigan6,6210.23×
Missouri6,2090.35×
Indiana6,0490.3×
Wisconsin4,8190.29×
Kentucky4,6580.33×
South Carolina4,0910.24×
Hawaii4,0370.85×
Montana3,9681.29×
Alabama3,9320.25×
Louisiana3,8270.27×
Iowa3,5850.39×
Oklahoma3,4870.28×
Connecticut3,4740.31×
Kansas3,3130.38×
Alaska3,3071.39×
New Mexico2,9210.52×
Arkansas2,5190.28×
Nebraska2,2830.41×
South Dakota2,0550.8×
Mississippi1,7830.19×
Washington, District of Columbia1,5800.47×
New Hampshire1,1310.26×
West Virginia1,1250.22×
Rhode Island1,1080.31×
Maine1,0390.26×
Delaware1,0010.33×
Wyoming8750.53×
North Dakota8660.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Seattle Sounders FC audience
BrandAffinityCategory
Los Angeles FC34.87×Sports
Toronto FC76.78×Sports
Ligue 125.97×Sports
Brighton & Hove Albion F.C.62.91×Sports
Minnesota United FC46.75×Sports
Portland Timbers37.36×Sports
San Jose Earthquakes37.7×Sports
Pete Carroll19.59×Sports
Seattle Mariners8.04×Sports
Washington Husky Football34.63×Sports
D.C. United34.92×Sports
Dick's Drive-In27.68×Food & Beverages
The Stranger (newspaper)21.43×News
Philadelphia Union25.11×Sports
Colorado Rapids33.58×Sports
Sporting Kansas City27.64×Sports
Soccer2.63×Sports
FIFA World Cup2.92×Sports
Atlanta United FC29.86×Sports
Real Salt Lake27.86×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Seattle Sounders FC audience
TraitClusterScore
ExtroversionTHRILL1.25
Early Adopter MentalityPOWER1.17
TravellingTHRILL1.15
Sports ActivityPOWER1.13
Urban LifestyleOPEN1.09
IndulgenceJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for Seattle Sounders FC
CountryShare
United States33.8%
Brazil11.5%
Mexico4.4%

See Seattle Sounders FC audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Seattle Sounders FC have in United States?

Seattle Sounders FC has an estimated audience of 1,110,673 people in United States, concentrated in Washington and California.

What is the gender split and age of Seattle Sounders FC fans?

41.0% of Seattle Sounders FC fans are female, 59.0% are male, with an average age of 38.0 years.

Which brands do Seattle Sounders FC fans like most?

Seattle Sounders FC fans show strongest brand affinity for Los Angeles FC (34.87×), Toronto FC (76.78×), and Ligue 1 (25.97×) over the country average.

Where do Seattle Sounders FC fans live in United States?

Seattle Sounders FC fans in United States are most concentrated in Washington (reach 599,842), California (reach 91,547), and Texas (reach 68,703). These three regions account for the largest share of the active audience.

What other brands do Seattle Sounders FC fans also like?

Beyond Seattle Sounders FC itself, the audience over-indexes on Toronto FC (76.78×), Ligue 1 (25.97×), Brighton & Hove Albion F.C. (62.91×), and Minnesota United FC (46.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Seattle Sounders FC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.