Rascasse Audience Intelligence

Seattle Sounders FC Audience in United States

A data profile of the people who buy, follow and care about Seattle Sounders FC in United States — modelled from more than twelve digital signal sources. Seattle Sounders FC has an estimated audience of 1,043,999 people in United States.

#147among Soccer in United States#346among Team in United States#2114in Sports

The average Seattle Sounders FC fan in United States is 38.0 years old, more male, and lives primarily in Washington.

The audience is concentrated in Washington, California, Texas.

Top brand affinities include Los Angeles FC, Toronto FC, FIFA World Cup 2026, with strongest over-indexing on Los Angeles FC (34.87× the country average).

Demographically, the Seattle Sounders FC audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Community Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Seattle Sounders FC fan in United States is more male, around 38.0 years old, with strong Community Orientation tendencies and a notable affinity for Los Angeles FC.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Seattle Sounders FC profile in United States.

Audience size
1M
in United States
Gender
41.0%♀
59.0% male
Age
38.0
average years
Country rank
#23006
Team in United States
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Seattle Sounders FC fans

41.0% are female, 59.0% are male, average age 38.0.

Fig. 02

Gender split

41.0%
Female
59.0%
Male
Demographic split for Seattle Sounders FC audience in United States
MetricValue
Female41.0%
Male59.0%
Average age38.0
Estimated audience size1,043,999
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Seattle Sounders FC audience in United States
Age bracketShare%
16-1921%
20-2921%
30-3921%
40-4920%
50+17%
Fig. 04

Worldwide distribution

36.5%

of the worldwide Seattle Sounders FC audience comes from United States.

Worldwide audience distribution share by country for Seattle Sounders FC
CountryShare
United States36.5%
Mexico5.2%
Brazil3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Seattle Sounders FC audience in United States is strongest.

Fig. 05

Top regions by affinity

Seattle Sounders FC fans by region: top regions in United States
#RegionReachAffinity×
01Washington~600K26.51×
02Oregon~30K2.10×
03Idaho~9K1.60×
04Alaska~4K1.52×
05Montana~4K1.34×
06South Dakota~2K0.91×
07Hawaii~4K0.90×
08Texas~80K0.82×
09Utah~8K0.79×
10Nevada~8K0.73×
11California~90K0.71×
12Arizona~20K0.69×
13Vermont~1K0.61×
14New Mexico~3K0.60×
15North Dakota~1K0.60×
16Colorado~9K0.53×
17Washington, District of Columbia~2K0.53×
18Nebraska~3K0.50×
19Rhode Island~2K0.49×
20Delaware~2K0.49×
21Minnesota~8K0.48×
22Iowa~4K0.47×
23Kansas~4K0.46×
24West Virginia~2K0.46×
25New Hampshire~2K0.45×
26Maine~2K0.45×
27Florida~30K0.42×
28Maryland~8K0.41×
29Kentucky~5K0.39×
30Arkansas~4K0.39×
31Missouri~7K0.38×
32Mississippi~3K0.38×
33Ohio~10K0.37×
34Illinois~10K0.36×
35North Carolina~10K0.36×
36New Jersey~10K0.36×
37Virginia~10K0.36×
38Oklahoma~4K0.36×
39Connecticut~4K0.36×
40New York~20K0.35×
41Massachusetts~8K0.35×
42Tennessee~8K0.35×
43Louisiana~5K0.35×
44Georgia~10K0.33×
45Indiana~7K0.33×
46Wisconsin~6K0.33×
47Alabama~5K0.32×
48Pennsylvania~10K0.30×
49South Carolina~5K0.30×
50Michigan~8K0.26×
Fig. 06

Affinity by region

Affinity by region — Seattle Sounders FC, United States
0.26×1.00×26.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Seattle Sounders FC audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Seattle Sounders FC audience
#·InterestCategoryAffinity×
01Toronto FCSports76.78×
02Brighton & Hove Albion F.C.Sports62.91×
03Minnesota United FCSports46.75×
04San Jose EarthquakesSports37.70×
05Portland TimbersSports37.36×
06D.C. UnitedSports34.92×
07Los Angeles FCSports34.87×
08Washington Husky FootballSports34.63×
09Colorado RapidsSports33.58×
10Dick's Drive-InFood & Beverages27.68×
11Ligue 1Sports25.97×
12Philadelphia UnionSports25.11×
13EndrickSports22.34×
14DanteSports22.04×
15The Stranger (newspaper)News21.43×
16Pete CarrollSports19.59×
17National Women's Soccer LeagueSports8.83×
18Seattle MarinersSports8.04×
19FIFA World Cup 2026Sports3.36×
20FIFA World CupSports2.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Seattle Sounders FC audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Seattle Sounders FC audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.45×
SustainabilityBALANCE1.24×
PatriotismCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Seattle Sounders FC audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.94×
Social Media UsageJOY1.01×
IndulgenceJOY1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Seattle Sounders FC have in United States?

Seattle Sounders FC has an estimated audience of 1,043,999 people in United States, concentrated in Washington and California.

02

What is the gender split and age of Seattle Sounders FC fans?

41.0% of Seattle Sounders FC fans are female, 59.0% are male, with an average age of 38.0 years.

03

Which brands do Seattle Sounders FC fans like most?

Seattle Sounders FC fans show strongest brand affinity for Los Angeles FC (34.87×), Toronto FC (76.78×), and FIFA World Cup 2026 (3.36×) over the country average.

04

Where do Seattle Sounders FC fans live in United States?

Seattle Sounders FC fans in United States are most concentrated in Washington (reach ~600K), California (reach ~90K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Seattle Sounders FC fans also like?

Beyond Seattle Sounders FC itself, the audience over-indexes on Toronto FC (76.78×), FIFA World Cup 2026 (3.36×), Ligue 1 (25.97×), and Brighton & Hove Albion F.C. (62.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in United States

See Seattle Sounders FC audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Seattle Sounders FC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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