Rascasse Audience Intelligence

Minnesota United FC Audience in United States

A data profile of the people who buy, follow and care about Minnesota United FC in United States — modelled from more than twelve digital signal sources. Minnesota United FC has an estimated audience of 700,732 people in United States.

#239among Soccer in United States#460among Team in United States#2829in Sports

The average Minnesota United FC fan in United States is 38.1 years old, more male, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, California, Florida.

Top brand affinities include Los Angeles FC, Toronto FC, Ligue 1, with strongest over-indexing on Los Angeles FC (84.17× the country average).

Demographically, the Minnesota United FC audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Minnesota United FC fan in United States is more male, around 38.1 years old, with strong Sports Activity tendencies and a notable affinity for Los Angeles FC.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Minnesota United FC profile in United States.

Audience size
701K
in United States
Gender
28.6%♀
71.4% male
Age
38.1
average years
Country rank
#29890
Team in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Minnesota United FC fans

28.6% are female, 71.4% are male, average age 38.1.

Fig. 02

Gender split

28.6%
Female
71.4%
Male
Demographic split for Minnesota United FC audience in United States
MetricValue
Female28.6%
Male71.4%
Average age38.1
Estimated audience size700,732
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Minnesota United FC audience in United States
Age bracketShare%
16-1918%
20-2923%
30-3924%
40-4920%
50+15%
Fig. 04

Worldwide distribution

29.5%

of the worldwide Minnesota United FC audience comes from United States.

Worldwide audience distribution share by country for Minnesota United FC
CountryShare
United States29.5%
United Kingdom26.7%
Mexico4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Minnesota United FC audience in United States is strongest.

Fig. 05

Top regions by affinity

Minnesota United FC fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~200K23.92×
02North Dakota~4K2.75×
03South Dakota~3K2.12×
04Wisconsin~20K1.60×
05Iowa~7K1.18×
06Washington~20K1.15×
07California~80K1.06×
08Florida~50K0.99×
09Oregon~8K0.94×
10Utah~5K0.84×
11New Jersey~10K0.76×
12Delaware~1K0.74×
13Vermont<1K0.74×
14Nebraska~3K0.73×
15Alaska~1K0.72×
16Montana~1K0.71×
17Texas~40K0.69×
18Rhode Island~2K0.68×
19Illinois~20K0.67×
20Nevada~5K0.67×
21Kansas~4K0.65×
22Colorado~7K0.63×
23Connecticut~4K0.62×
24New Mexico~2K0.62×
25Maryland~7K0.60×
26Washington, District of Columbia~1K0.60×
27Maine~1K0.59×
28West Virginia~2K0.58×
29New Hampshire~2K0.58×
30Idaho~2K0.57×
31Hawaii~2K0.57×
32Ohio~10K0.55×
33New York~20K0.54×
34Arizona~8K0.54×
35Tennessee~8K0.54×
36Massachusetts~8K0.54×
37Missouri~6K0.53×
38Kentucky~5K0.53×
39Mississippi~3K0.51×
40Arkansas~3K0.51×
41Virginia~9K0.50×
42North Carolina~10K0.49×
43Oklahoma~4K0.48×
44Indiana~6K0.47×
45Louisiana~4K0.46×
46Georgia~10K0.45×
47South Carolina~5K0.43×
48Alabama~4K0.41×
49Pennsylvania~8K0.36×
50Michigan~6K0.34×
Fig. 06

Affinity by region

Affinity by region — Minnesota United FC, United States
0.34×1.00×23.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Minnesota United FC audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Minnesota United FC audience
#·InterestCategoryAffinity×
01Toronto FCSports197.76×
02Portland TimbersSports90.17×
03San Jose EarthquakesSports85.09×
04D.C. UnitedSports84.29×
05Los Angeles FCSports84.17×
06Colorado RapidsSports82.79×
07Atlanta United FCSports72.08×
08Sporting Kansas CitySports65.11×
09Real Salt LakeSports65.03×
10Ligue 1Sports63.79×
11Philadelphia UnionSports58.62×
12DanteSports58.23×
13EndrickSports53.92×
14Seattle Sounders FCSports45.52×
15Upper MidwestTravel & Leisure40.00×
16Minnesota Golden Gophers footballSports38.19×
17Cub FoodsShopping35.89×
18Star TribuneNews25.77×
19Twin Cities Public TelevisionTV Channel21.17×
20FIFA World Cup 2026Sports4.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Minnesota United FC audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Minnesota United FC audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.31×
Early Adopter MentalityPOWER1.29×
Community OrientationOPEN1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Minnesota United FC audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.74×
TraditionCONSERVATISM0.79×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Minnesota United FC have in United States?

Minnesota United FC has an estimated audience of 700,732 people in United States, concentrated in Minnesota and California.

02

What is the gender split and age of Minnesota United FC fans?

28.6% of Minnesota United FC fans are female, 71.4% are male, with an average age of 38.1 years.

03

Which brands do Minnesota United FC fans like most?

Minnesota United FC fans show strongest brand affinity for Los Angeles FC (84.17×), Toronto FC (197.76×), and Ligue 1 (63.79×) over the country average.

04

Where do Minnesota United FC fans live in United States?

Minnesota United FC fans in United States are most concentrated in Minnesota (reach ~200K), California (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Minnesota United FC fans also like?

Beyond Minnesota United FC itself, the audience over-indexes on Toronto FC (197.76×), Ligue 1 (63.79×), San Jose Earthquakes (85.09×), and Portland Timbers (90.17×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Minnesota United FC audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Minnesota United FC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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