Minnesota United FC Audience in United States

Minnesota United FC logo

Minnesota United FC has an estimated audience of 702,557 people in United States. 28.6% are female, 71.4% are male, average age 38.1. Top regions: Minnesota, California, Texas. Top brand affinities: Los Angeles FC, Toronto FC, Ligue 1, Portland Timbers, San Jose Earthquakes.

The average Minnesota United FC fan in United States is 38.1 years old, more male, and lives primarily in Minnesota. The audience is concentrated in Minnesota, California, Texas. Top brand affinities include Los Angeles FC, Toronto FC, Ligue 1, with strongest over-indexing on Los Angeles FC (84.17× the country average). Demographically, the Minnesota United FC audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Community Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Minnesota United FC fans

Demographic split for Minnesota United FC audience in United States
MetricValue
Female28.6%
Male71.4%
Average age38.1
Estimated audience size702,557

Audience persona

The typical Minnesota United FC fan in United States is more male, around 38.1 years old, with strong Community Orientation tendencies and a notable affinity for Los Angeles FC.

Top regions in United States

Top regions ranked by reach for Minnesota United FC in United States
RegionReachAffinity
Minnesota244,83124.32×
California74,6770.97×
Texas36,4750.6×
Florida31,9760.67×
Washington17,1601.22×
Wisconsin17,1171.62×
New York17,0580.43×
Illinois14,6400.63×
Ohio10,4340.48×
New Jersey9,5750.54×
Oregon9,1801.14×
North Carolina8,5580.4×
Georgia7,3880.34×
Virginia7,0230.41×
Arizona6,9360.48×
Iowa6,9071.19×
Pennsylvania6,7450.29×
Colorado6,4430.58×
Tennessee6,0380.43×
Maryland5,7920.48×
Missouri5,6620.5×
Indiana5,4690.43×
Massachusetts4,9790.36×
Michigan4,8620.26×
Kentucky4,3410.49×
Utah4,3270.69×
Nevada4,3060.63×
North Dakota4,0822.83×
South Dakota3,5802.2×
Kansas3,4260.62×
Connecticut3,3000.47×
Louisiana3,0240.33×
Oklahoma2,9000.37×
South Carolina2,7860.26×
Nebraska2,4220.69×
Alabama2,4210.25×
Arkansas1,9990.35×
Mississippi1,7610.3×
New Mexico1,7170.49×
Idaho1,3550.38×
Delaware1,3260.68×
West Virginia1,1910.36×
Montana1,1850.61×
Hawaii1,1650.39×
Maine1,0640.42×
New Hampshire1,0060.36×
Rhode Island1,0020.45×
Alaska8490.56×
Washington, District of Columbia8270.39×
Wyoming7200.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Minnesota United FC audience
BrandAffinityCategory
Los Angeles FC84.17×Sports
Toronto FC197.76×Sports
Ligue 163.79×Sports
Portland Timbers90.17×Sports
San Jose Earthquakes85.09×Sports
D.C. United84.29×Sports
Colorado Rapids82.79×Sports
Philadelphia Union58.62×Sports
Sporting Kansas City65.11×Sports
Minnesota Golden Gophers football38.19×Sports
Atlanta United FC72.08×Sports
Real Salt Lake65.03×Sports
Seattle Sounders FC45.52×Sports
Star Tribune25.77×News
Upper Midwest40×Travel & Leisure
Cub Foods35.89×Shopping
FC Cincinnati23.62×Sports
Lunds & Byerlys56.94×
KSTP-TV34.99×Movies & TV
ShopRite (United States)13.33×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Minnesota United FC audience
TraitClusterScore
Community OrientationOPEN1.36
Sports ActivityPOWER1.18
Early Adopter MentalityPOWER1.16
Career OrientationPOWER1.1
Risk AppetiteTHRILL1.09
Luxury OrientationPREMIUM1.05

Worldwide distribution

Worldwide audience distribution share by country for Minnesota United FC
CountryShare
United States29.9%
United Kingdom27.0%
Mexico4.6%

See Minnesota United FC audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Minnesota United FC have in United States?

Minnesota United FC has an estimated audience of 702,557 people in United States, concentrated in Minnesota and California.

What is the gender split and age of Minnesota United FC fans?

28.6% of Minnesota United FC fans are female, 71.4% are male, with an average age of 38.1 years.

Which brands do Minnesota United FC fans like most?

Minnesota United FC fans show strongest brand affinity for Los Angeles FC (84.17×), Toronto FC (197.76×), and Ligue 1 (63.79×) over the country average.

Where do Minnesota United FC fans live in United States?

Minnesota United FC fans in United States are most concentrated in Minnesota (reach 244,831), California (reach 74,677), and Texas (reach 36,475). These three regions account for the largest share of the active audience.

What other brands do Minnesota United FC fans also like?

Beyond Minnesota United FC itself, the audience over-indexes on Toronto FC (197.76×), Ligue 1 (63.79×), Portland Timbers (90.17×), and San Jose Earthquakes (85.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Minnesota United FC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.