Real Salt Lake Audience in United States

Real Salt Lake logo

Real Salt Lake has an estimated audience of 617,400 people in United States. 21.8% are female, 78.2% are male, average age 34.2. Top regions: Utah, California, Texas. Top brand affinities: Brighton & Hove Albion F.C., U-Haul, Ligue 1, HoneyBaked Ham, byu basketball.

The average Real Salt Lake fan in United States is 34.2 years old, more male, and lives primarily in Utah. The audience is concentrated in Utah, California, Texas. Top brand affinities include Brighton & Hove Albion F.C., U-Haul, Ligue 1, with strongest over-indexing on Brighton & Hove Albion F.C. (328.01× the country average). Demographically, the Real Salt Lake audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Real Salt Lake fans

Demographic split for Real Salt Lake audience in United States
MetricValue
Female21.8%
Male78.2%
Average age34.2
Estimated audience size617,400

Audience persona

The typical Real Salt Lake fan in United States is more male, around 34.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Brighton & Hove Albion F.C..

Top regions in United States

Top regions ranked by reach for Real Salt Lake in United States
RegionReachAffinity
Utah175,97431.83×
California36,8480.54×
Texas16,4090.31×
Florida13,7270.33×
New York8,8990.26×
Washington8,1390.66×
Arizona7,4410.59×
Idaho7,2292.33×
Colorado5,5420.57×
Ohio5,4020.28×
Illinois5,1900.25×
Minnesota4,6190.52×
New Jersey4,4630.28×
North Carolina4,2590.23×
Oregon4,1150.58×
Pennsylvania3,9610.19×
Nevada3,8200.64×
Georgia3,8190.2×
Virginia3,4530.23×
Maryland2,9880.28×
Massachusetts2,9290.24×
Tennessee2,8250.23×
Missouri2,7280.27×
Indiana2,5210.22×
Michigan2,1330.13×
Wisconsin1,6950.18×
New Mexico1,6650.54×
Kansas1,6490.34×
Kentucky1,6260.21×
South Carolina1,4540.16×
Louisiana1,4500.18×
Connecticut1,4490.23×
Wyoming1,4301.56×
Montana1,3620.8×
Alabama1,2530.15×
Iowa1,2240.24×
Oklahoma1,1760.17×
Nebraska1,0230.33×
Hawaii9770.37×
Arkansas9060.18×
Mississippi8260.16×
Rhode Island6560.33×
New Hampshire5510.23×
South Dakota5500.39×
West Virginia5400.19×
Delaware5350.31×
Alaska5120.39×
Maine4840.22×
North Dakota4520.36×
Washington, District of Columbia4240.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Real Salt Lake audience
BrandAffinityCategory
Brighton & Hove Albion F.C.328.01×Sports
U-Haul43.58×Business & Career
Ligue 165.52×Sports
HoneyBaked Ham45.44×Food & Beverages
byu basketball48.45×Sports
FedEx Office33.19×Business & Career
San Jose Earthquakes91.77×Sports
Los Angeles FC43.77×Sports
Colorado Rapids90.75×Sports
Philadelphia Union64.37×Sports
KSL (radio)43.17×Music & Radio
LifeLock60.42×Technology & Electronics
America First Credit Union46.9×Business & Career
Sporting Kansas City69.84×Sports
Toronto FC103.97×Sports
Utah Utes football51.99×Sports
Minnesota United FC63.31×Sports
Boscov's22.55×Fashion & Accessoires
College Board16.14×Business & Career
Marc Cucurella110.45×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Real Salt Lake audience
TraitClusterScore
Early Adopter MentalityPOWER1.19
Sports ActivityPOWER1.13
Luxury OrientationPREMIUM1.09
Career OrientationPOWER1.08
Risk AppetiteTHRILL1.07
Convenience OrientationPREMIUM1.07

Worldwide distribution

Worldwide audience distribution share by country for Real Salt Lake
CountryShare
United States43.9%
Mexico9.1%
Brazil6.7%

See Real Salt Lake audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Real Salt Lake have in United States?

Real Salt Lake has an estimated audience of 617,400 people in United States, concentrated in Utah and California.

What is the gender split and age of Real Salt Lake fans?

21.8% of Real Salt Lake fans are female, 78.2% are male, with an average age of 34.2 years.

Which brands do Real Salt Lake fans like most?

Real Salt Lake fans show strongest brand affinity for Brighton & Hove Albion F.C. (328.01×), U-Haul (43.58×), and Ligue 1 (65.52×) over the country average.

Where do Real Salt Lake fans live in United States?

Real Salt Lake fans in United States are most concentrated in Utah (reach 175,974), California (reach 36,848), and Texas (reach 16,409). These three regions account for the largest share of the active audience.

What other brands do Real Salt Lake fans also like?

Beyond Real Salt Lake itself, the audience over-indexes on U-Haul (43.58×), Ligue 1 (65.52×), HoneyBaked Ham (45.44×), and byu basketball (48.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Real Salt Lake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.