Rascasse Audience Intelligence

Real Salt Lake Audience in United States

A data profile of the people who buy, follow and care about Real Salt Lake in United States — modelled from more than twelve digital signal sources. Real Salt Lake has an estimated audience of 640,152 people in United States.

#258among Soccer in United States#493among Team in United States#3004in Sports

The average Real Salt Lake fan in United States is 34.2 years old, more male, and lives primarily in Utah.

The audience is concentrated in Utah, California, Texas.

Top brand affinities include Brighton & Hove Albion F.C., U-Haul, Ligue 1, with strongest over-indexing on Brighton & Hove Albion F.C. (328.01× the country average).

Demographically, the Real Salt Lake audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Travelling, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Real Salt Lake fan in United States is more male, around 34.2 years old, with strong Travelling tendencies and a notable affinity for Brighton & Hove Albion F.C..

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Real Salt Lake profile in United States.

Audience size
640K
in United States
Gender
21.8%♀
78.2% male
Age
34.2
average years
Country rank
#31586
Team in United States
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Real Salt Lake fans

21.8% are female, 78.2% are male, average age 34.2.

Fig. 02

Gender split

21.8%
Female
78.2%
Male
Demographic split for Real Salt Lake audience in United States
MetricValue
Female21.8%
Male78.2%
Average age34.2
Estimated audience size640,152
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Real Salt Lake audience in United States
Age bracketShare%
16-1930%
20-2924%
30-3921%
40-4915%
50+10%
Fig. 04

Worldwide distribution

44.2%

of the worldwide Real Salt Lake audience comes from United States.

Worldwide audience distribution share by country for Real Salt Lake
CountryShare
United States44.2%
Mexico9.1%
Brazil6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Real Salt Lake audience in United States is strongest.

Fig. 05

Top regions by affinity

Real Salt Lake fans by region: top regions in United States
#RegionReachAffinity×
01Utah~200K31.94×
02Idaho~7K2.34×
03Wyoming~1K1.47×
04Montana~1K0.78×
05Nevada~4K0.73×
06Washington~8K0.64×
07Oregon~5K0.64×
08Colorado~6K0.61×
09Alaska<1K0.60×
10Arizona~7K0.58×
11North Dakota<1K0.57×
12South Dakota<1K0.56×
13California~40K0.55×
14New Mexico~2K0.55×
15Rhode Island<1K0.49×
16Delaware<1K0.49×
17Minnesota~4K0.48×
18West Virginia~1K0.48×
19Hawaii~1K0.48×
20Maine~1K0.46×
21Nebraska~1K0.44×
22New Hampshire~1K0.44×
23Kansas~2K0.43×
24Washington, District of Columbia<1K0.42×
25Texas~20K0.39×
26Mississippi~2K0.39×
27Arkansas~2K0.37×
28Florida~20K0.36×
29Iowa~2K0.36×
30Missouri~3K0.34×
31New Jersey~5K0.33×
32Maryland~4K0.33×
33Connecticut~2K0.33×
34Kentucky~2K0.32×
35Oklahoma~2K0.32×
36Ohio~6K0.31×
37Louisiana~2K0.31×
38Illinois~6K0.30×
39Georgia~6K0.30×
40Tennessee~4K0.30×
41North Carolina~5K0.29×
42Indiana~3K0.29×
43Alabama~2K0.29×
44New York~10K0.28×
45Virginia~4K0.28×
46Massachusetts~3K0.28×
47South Carolina~3K0.28×
48Wisconsin~3K0.28×
49Pennsylvania~5K0.22×
50Michigan~3K0.21×
Fig. 06

Affinity by region

Affinity by region — Real Salt Lake, United States
0.21×1.00×31.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Real Salt Lake audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Real Salt Lake audience
#·InterestCategoryAffinity×
01Brighton & Hove Albion F.C.Sports328.01×
02Marc CucurellaSports110.45×
03Toronto FCSports103.97×
04San Jose EarthquakesSports91.77×
05Colorado RapidsSports90.75×
06Salt Lake Community CollegeBrand72.86×
07Sporting Kansas CitySports69.84×
08Ligue 1Sports65.52×
09Philadelphia UnionSports64.37×
10LifeLockTechnology & Electronics60.42×
11DanteSports59.60×
12EndrickSports54.63×
13Utah Utes footballSports51.99×
14byu basketballSports48.45×
15America First Credit UnionBusiness & Career46.90×
16HoneyBaked HamFood & Beverages45.44×
17Los Angeles FCSports43.77×
18U-HaulBusiness & Career43.58×
19KSL (radio)Music & Radio43.17×
20FedEx OfficeBusiness & Career33.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Real Salt Lake audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Real Salt Lake audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.72×
Risk AppetiteTHRILL1.29×
Early Adopter MentalityPOWER1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Real Salt Lake audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.77×
SpiritualityBALANCE0.79×
CreativityOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Real Salt Lake have in United States?

Real Salt Lake has an estimated audience of 640,152 people in United States, concentrated in Utah and California.

02

What is the gender split and age of Real Salt Lake fans?

21.8% of Real Salt Lake fans are female, 78.2% are male, with an average age of 34.2 years.

03

Which brands do Real Salt Lake fans like most?

Real Salt Lake fans show strongest brand affinity for Brighton & Hove Albion F.C. (328.01×), U-Haul (43.58×), and Ligue 1 (65.52×) over the country average.

04

Where do Real Salt Lake fans live in United States?

Real Salt Lake fans in United States are most concentrated in Utah (reach ~200K), California (reach ~40K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Real Salt Lake fans also like?

Beyond Real Salt Lake itself, the audience over-indexes on U-Haul (43.58×), Ligue 1 (65.52×), Utah Utes football (51.99×), and HoneyBaked Ham (45.44×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Real Salt Lake audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Real Salt Lake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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