Rascasse Audience Intelligence

HoneyBaked Ham Target Market in United States

HoneyBaked Ham has an estimated audience of 3.8M people in United States.

#926among brands in United States#547in Food & Beverages

The average HoneyBaked Ham fan in United States is 48.7 years old, more female, and lives primarily in California.

Interest is seasonal: April, November and December account for 72% of the year's searches, July is the quietest month.

Most fans live in California, Georgia, Florida.

Top affinities include LibreOffice, Real Salt Lake, 12 Monkeys, with strongest over-indexing on LibreOffice (173.32× the country average).

Demographically, the HoneyBaked Ham audience skews more female with an average age of 48.7, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

The typical HoneyBaked Ham fan in United States is more female, around 48.7 years old, with strong Convenience Orientation tendencies and a notable affinity for LibreOffice.

Category: Food & Beverages · Type: Brand

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3.8M
in United States
Gender
69.0%♀
31.0% male
Age
48.7
average years
Country rank
#8367
among all objects in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of HoneyBaked Ham

69.0% are female, 31.0% are male, average age 48.7.

Fig. 02

Gender split

69.0%
Female
31.0%
Male
Demographic split for HoneyBaked Ham audience in United States
MetricValue
Female69.0%
Male31.0%
Average age48.7
Estimated audience size3.8M
Fig. 03

Age distribution

Ø 48.7
average years
Age distribution of the HoneyBaked Ham audience in United States
Age bracketShare%
16-248%
25-3410%
35-4414%
45-5421%
55+47%
Fig. 04

Worldwide distribution

98.2%

of the worldwide HoneyBaked Ham audience comes from United States.

Worldwide audience distribution share by country for HoneyBaked Ham
CountryShare
United States98.2%
United Kingdom0.3%
Canada0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

HoneyBaked Ham customers by region in United States
#RegionReachAffinity×
01Georgia~400K3.07×
02Alabama~200K2.68×
03Tennessee~200K2.45×
04Ohio~300K2.38×
05South Carolina~100K2.15×
06North Carolina~300K2.10×
07Mississippi~60K1.87×
08Kentucky~90K1.73×
09West Virginia~30K1.72×
10Michigan~200K1.68×
11Louisiana~90K1.65×
12Missouri~100K1.53×
13Florida~400K1.46×
14Arkansas~50K1.43×
15Arizona~100K1.32×
16Maryland~90K1.31×
17Virginia~100K1.30×
18California~600K1.28×
19Colorado~80K1.27×
20Nevada~50K1.25×
21Indiana~80K1.05×
22Utah~40K1.03×
23Texas~200K0.96×
24Illinois~100K0.93×
25Washington, District of Columbia~7K0.86×
26Pennsylvania~100K0.84×
27Kansas~30K0.78×
28South Dakota~8K0.78×
29Delaware~8K0.70×
30Oregon~30K0.65×
31Idaho~10K0.59×
32Oklahoma~30K0.56×
33Washington~50K0.55×
34Minnesota~30K0.53×
35Massachusetts~40K0.45×
36Connecticut~20K0.44×
37New Hampshire~7K0.44×
38Wyoming~3K0.44×
39New Mexico~10K0.43×
40New Jersey~40K0.42×
41Nebraska~9K0.42×
42Alaska~3K0.38×
43Wisconsin~20K0.37×
44Rhode Island~4K0.37×
45North Dakota~3K0.35×
46Montana~4K0.34×
47Maine~4K0.28×
48Hawaii~4K0.27×
49New York~60K0.26×
50Iowa~9K0.24×
Fig. 06

Affinity by region

Affinity by region — HoneyBaked Ham, United States
0.24×1.00×3.07×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the HoneyBaked Ham audience vs. the country average
#·InterestCategoryAffinity×
01LibreOfficeTechnology & Electronics173.32×
02Real Salt LakeSports45.44×
0312 MonkeysMovies & TV45.30×
04AeroplanTravel & Leisure40.54×
05Paperless PostShopping35.23×
06Key FoodShopping31.72×
07Boston MarketFood & Beverages28.41×
08Jon FavreauMovies & TV19.59×
09Home2 Suites by HiltonTravel & Leisure19.51×
10Oscar IsaacMovies & TV17.40×
11QVCMovies & TV10.00×
12DuckDuckGoInternet & Social Media9.53×
13Zoe SaldanaMovies & TV8.11×
14Food LionShopping6.84×
15Weather forecastingHome & Garden6.34×
16FedExBusiness & Career5.52×
17Discount storesShopping5.00×
18The UPS StoreShopping4.49×
19Pizza HutFood & Beverages3.94×
20Mortgage loansBusiness & Career3.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the HoneyBaked Ham audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the HoneyBaked Ham audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.59×
Family OrientationCONSERVATISM2.26×
Price SensitivityPREMIUM2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the HoneyBaked Ham audience vs. the country average · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.70×
Luxury OrientationPREMIUM0.79×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Appendix

Explore more audiences

More Food & Beverages audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in HoneyBaked Ham over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/honeybaked-ham-38367” · Methodology