HoneyBaked Ham Audience in United States

HoneyBaked Ham logo

HoneyBaked Ham has an estimated audience of 3,931,370 people in United States. 69.0% are female, 31.0% are male, average age 47.9. Top regions: California, Florida, Georgia. Top brand affinities: Lulu 黃路梓茵, Mothercare, Lindy Hop, Nebraska Cornhuskers, Nationality.

The average HoneyBaked Ham fan in United States is 47.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Georgia. Top brand affinities include Lulu 黃路梓茵, Mothercare, Lindy Hop, with strongest over-indexing on Lulu 黃路梓茵 (139.2× the country average). Demographically, the HoneyBaked Ham audience skews more female with an average age of 47.9, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of HoneyBaked Ham fans

Demographic split for HoneyBaked Ham audience in United States
MetricValue
Female69.0%
Male31.0%
Average age47.9
Estimated audience size3,931,370

Audience persona

The typical HoneyBaked Ham fan in United States is more female, around 47.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for HoneyBaked Ham in United States
RegionReachAffinity
California595,3941.38×
Florida384,1151.44×
Georgia381,6023.15×
Texas334,2700.99×
Ohio281,6272.33×
North Carolina264,0152.23×
Tennessee196,3322.49×
Michigan175,5471.71×
Alabama154,4962.81×
South Carolina125,3412.12×
Illinois121,8460.93×
Virginia120,1371.25×
Arizona113,3221.41×
Pennsylvania104,9730.79×
Missouri98,1731.55×
Maryland86,8201.28×
Louisiana83,3731.64×
Kentucky82,8641.68×
Colorado80,0821.29×
Indiana73,9191.03×
Mississippi59,2971.83×
New York54,6040.25×
Nevada49,0441.29×
Arkansas47,7671.47×
Washington44,3740.56×
New Jersey38,8010.39×
Utah35,5521.01×
Oregon30,1390.67×
Massachusetts30,0910.39×
West Virginia28,8171.57×
Minnesota24,1430.43×
Oklahoma23,9980.55×
Kansas22,7070.73×
Wisconsin20,5020.35×
Connecticut15,8250.4×
Idaho11,2480.57×
Washington, District of Columbia10,0970.85×
Nebraska7,5240.38×
New Mexico7,2690.37×
Iowa6,2940.19×
South Dakota6,2700.69×
Delaware6,0830.56×
New Hampshire5,2280.34×
Rhode Island3,7740.3×
Hawaii3,0000.18×
Montana2,6700.24×
Maine2,4270.17×
Wyoming1,8170.31×
North Dakota1,1520.14×
Alaska1,1340.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for HoneyBaked Ham audience
BrandAffinityCategory
Lulu 黃路梓茵139.2×Movies & TV
Mothercare12.66×Kids & Family
Lindy Hop25.05×Music & Radio
Nebraska Cornhuskers19.76×Sports
Nationality3.45×Politics & Society
Mathcore7.93×Music & Radio
The Other Woman (2009 film)8.54×Movies & TV
JDSU2.8×Business & Career
Paisley7.98×Fashion & Accessoires
Pillow1.86×Home & Garden
Natural rubber1.65×Cars & Mobility
Jingoism1.66×Politics & Society
Allama Iqbal Open University28.89×Business & Career
Governor of Michigan5×Politics & Society
Príncipe7.23×Travel & Leisure
Assassin's Creed II4.32×Games
Goop2.87×Internet & Social Media
Sinaloa1.96×Travel & Leisure
headspace4.95×Health
Cherish (group)5.65×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by HoneyBaked Ham audience
TraitClusterScore
Luxury OrientationPREMIUM1.92
IndulgenceJOY1.68
Risk AppetiteTHRILL1.59
DIY MentalityTHRILL1.51
Price SensitivityPREMIUM1.47
Convenience OrientationPREMIUM1.41

Worldwide distribution

Worldwide audience distribution share by country for HoneyBaked Ham
CountryShare
United States98.4%
United Kingdom0.2%
Canada0.2%

See HoneyBaked Ham audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does HoneyBaked Ham have in United States?

HoneyBaked Ham has an estimated audience of 3,931,370 people in United States, concentrated in California and Florida.

What is the gender split and age of HoneyBaked Ham fans?

69.0% of HoneyBaked Ham fans are female, 31.0% are male, with an average age of 47.9 years.

Which brands do HoneyBaked Ham fans like most?

HoneyBaked Ham fans show strongest brand affinity for Lulu 黃路梓茵 (139.2×), Mothercare (12.66×), and Lindy Hop (25.05×) over the country average.

Where do HoneyBaked Ham fans live in United States?

HoneyBaked Ham fans in United States are most concentrated in California (reach 595,394), Florida (reach 384,115), and Georgia (reach 381,602). These three regions account for the largest share of the active audience.

What other brands do HoneyBaked Ham fans also like?

Beyond HoneyBaked Ham itself, the audience over-indexes on Mothercare (12.66×), Lindy Hop (25.05×), Nebraska Cornhuskers (19.76×), and Nationality (3.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for HoneyBaked Ham. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.