Rascasse Audience Intelligence

HoneyBaked Ham Target Market in United States

A data profile of the people who buy, follow and care about HoneyBaked Ham in United States — modelled from more than twelve digital signal sources. HoneyBaked Ham has an estimated audience of 3,768,752 people in United States.

#867among Brand in United States#541in Food & Beverages

The average HoneyBaked Ham fan in United States is 47.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Georgia.

Top brand affinities include LibreOffice, Key Food, Paperless Post, with strongest over-indexing on LibreOffice (173.32× the country average).

Demographically, the HoneyBaked Ham audience skews more female with an average age of 47.9, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical HoneyBaked Ham fan in United States is more female, around 47.9 years old, with strong Convenience Orientation tendencies and a notable affinity for LibreOffice.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the HoneyBaked Ham profile in United States.

Audience size
3.8M
in United States
Gender
69.0%♀
31.0% male
Age
47.9
average years
Country rank
#8449
Brand in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of HoneyBaked Ham

69.0% are female, 31.0% are male, average age 47.9.

Fig. 02

Gender split

69.0%
Female
31.0%
Male
Demographic split for HoneyBaked Ham audience in United States
MetricValue
Female69.0%
Male31.0%
Average age47.9
Estimated audience size3,768,752
Fig. 03

Age distribution

Ø 47.9
average years
Age distribution of the HoneyBaked Ham audience in United States
Age bracketShare%
16-198%
20-2910%
30-3914%
40-4921%
50+47%
Fig. 04

Worldwide distribution

98.3%

of the worldwide HoneyBaked Ham audience comes from United States.

Worldwide audience distribution share by country for HoneyBaked Ham
CountryShare
United States98.3%
United Kingdom0.3%
Canada0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the HoneyBaked Ham audience in United States is strongest.

Fig. 05

Top regions by affinity

HoneyBaked Ham customers by region in United States
#RegionReachAffinity×
01Georgia~400K3.07×
02Alabama~100K2.68×
03Tennessee~200K2.45×
04Ohio~300K2.38×
05South Carolina~100K2.15×
06North Carolina~200K2.10×
07Mississippi~60K1.87×
08Kentucky~90K1.73×
09West Virginia~30K1.72×
10Michigan~200K1.68×
11Louisiana~80K1.65×
12Missouri~100K1.53×
13Florida~400K1.46×
14Arkansas~50K1.43×
15Arizona~100K1.32×
16Maryland~90K1.31×
17Virginia~100K1.30×
18California~600K1.28×
19Colorado~80K1.27×
20Nevada~50K1.25×
21Indiana~80K1.05×
22Utah~40K1.03×
23Texas~300K0.96×
24Illinois~100K0.93×
25Washington, District of Columbia~10K0.86×
26Pennsylvania~100K0.84×
27Kansas~20K0.78×
28South Dakota~7K0.78×
29Delaware~8K0.70×
30Oregon~30K0.65×
31Idaho~10K0.59×
32Oklahoma~20K0.56×
33Washington~40K0.55×
34Minnesota~30K0.53×
35Massachusetts~40K0.45×
36Connecticut~20K0.44×
37New Hampshire~7K0.44×
38Wyoming~3K0.44×
39New Mexico~8K0.43×
40New Jersey~40K0.42×
41Nebraska~8K0.42×
42Alaska~3K0.38×
43Wisconsin~20K0.37×
44Rhode Island~5K0.37×
45North Dakota~3K0.35×
46Montana~4K0.34×
47Maine~4K0.28×
48Hawaii~5K0.27×
49New York~60K0.26×
50Iowa~8K0.24×
Fig. 06

Affinity by region

Affinity by region — HoneyBaked Ham, United States
0.24×1.00×3.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the HoneyBaked Ham audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for HoneyBaked Ham audience
#·InterestCategoryAffinity×
01LibreOfficeTechnology & Electronics173.32×
02Real Salt LakeSports45.44×
0312 MonkeysMovies & TV45.30×
04AeroplanTravel & Leisure40.54×
05Paperless PostShopping35.23×
06Key FoodShopping31.72×
07Boston MarketFood & Beverages28.41×
08Jon FavreauMovies & TV19.59×
09Home2 Suites by HiltonTravel & Leisure19.51×
10Oscar IsaacMovies & TV17.40×
11QVCMovies & TV10.00×
12DuckDuckGoInternet & Social Media9.53×
13Zoe SaldanaMovies & TV8.11×
14Food LionShopping6.84×
15Weather forecastingHome & Garden6.34×
16FedExBusiness & Career5.52×
17Discount storesShopping5.00×
18The UPS StoreShopping4.49×
19Pizza HutFood & Beverages3.94×
20Mortgage loansBusiness & Career3.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the HoneyBaked Ham audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by HoneyBaked Ham audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.59×
Family OrientationCONSERVATISM2.26×
Price SensitivityPREMIUM2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by HoneyBaked Ham audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.70×
Luxury OrientationPREMIUM0.79×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is HoneyBaked Ham's target market in United States?

HoneyBaked Ham's target market in United States covers an estimated 3,768,752 people, concentrated in California and Florida.

02

What is the gender split and age of HoneyBaked Ham customers?

69.0% of the HoneyBaked Ham audience are female, 31.0% are male, with an average age of 47.9 years.

03

Which brands do HoneyBaked Ham fans like most?

HoneyBaked Ham fans show strongest brand affinity for LibreOffice (173.32×), Key Food (31.72×), and Paperless Post (35.23×) over the country average.

04

Where do HoneyBaked Ham fans live in United States?

HoneyBaked Ham fans in United States are most concentrated in California (reach ~600K), Florida (reach ~400K), and Georgia (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do HoneyBaked Ham fans also like?

Beyond HoneyBaked Ham itself, the audience over-indexes on Key Food (31.72×), Paperless Post (35.23×), QVC (10×), and Oscar Isaac (17.4×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for HoneyBaked Ham. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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