Rascasse Audience Intelligence

Aeroplan Target Market in United States

A data profile of the people who buy, follow and care about Aeroplan in United States — modelled from more than twelve digital signal sources. Aeroplan has an estimated audience of 377,424 people in United States.

#4441among Brand in United States#3533in Travel & Leisure

The average Aeroplan fan in United States is 38.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Misty Copeland, Hurricanes (rugby union), Fazoli's, with strongest over-indexing on Misty Copeland (366.36× the country average).

Demographically, the Aeroplan audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Spirituality, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aeroplan fan in United States is more female, around 38.4 years old, with strong Spirituality tendencies and a notable affinity for Misty Copeland.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aeroplan profile in United States.

Audience size
377K
in United States
Gender
60.9%♀
39.1% male
Age
38.4
average years
Country rank
#42911
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Aeroplan

60.9% are female, 39.1% are male, average age 38.4.

Fig. 02

Gender split

60.9%
Female
39.1%
Male
Demographic split for Aeroplan audience in United States
MetricValue
Female60.9%
Male39.1%
Average age38.4
Estimated audience size377,424
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Aeroplan audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3921%
40-4923%
50+16%
Fig. 04

Worldwide distribution

11.3%

of the worldwide Aeroplan audience comes from United States.

Worldwide audience distribution share by country for Aeroplan
CountryShare
Canada51.7%
United States11.3%
China9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aeroplan audience in United States is strongest.

Fig. 05

Top regions by affinity

Aeroplan customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K3.60×
02New York~60K2.77×
03California~100K2.62×
04Hawaii~4K2.42×
05Washington~10K2.05×
06New Jersey~20K1.98×
07Virginia~10K1.58×
08Florida~40K1.57×
09Massachusetts~10K1.57×
10Colorado~9K1.51×
11Nevada~5K1.41×
12Vermont<1K1.37×
13Illinois~20K1.34×
14Maryland~8K1.33×
15Oregon~5K1.10×
16Texas~30K1.08×
17Connecticut~4K1.08×
18Arizona~7K0.98×
19Alaska<1K0.91×
20Delaware<1K0.88×
21New Hampshire~1K0.86×
22Maine~1K0.86×
23Rhode Island<1K0.86×
24Pennsylvania~10K0.80×
25North Carolina~9K0.78×
26Montana<1K0.78×
27Georgia~8K0.73×
28Utah~2K0.73×
29North Dakota<1K0.73×
30South Dakota<1K0.72×
31Minnesota~4K0.71×
32Michigan~7K0.69×
33Missouri~4K0.69×
34Idaho~1K0.68×
35Ohio~7K0.66×
36Tennessee~5K0.66×
37South Carolina~3K0.64×
38Wisconsin~3K0.64×
39New Mexico~1K0.63×
40West Virginia~1K0.63×
41Nebraska~1K0.62×
42Indiana~4K0.61×
43Kansas~2K0.61×
44Iowa~2K0.60×
45Louisiana~3K0.57×
46Mississippi~2K0.57×
47Oklahoma~2K0.55×
48Arkansas~2K0.55×
49Kentucky~2K0.54×
50Alabama~2K0.46×
Fig. 06

Affinity by region

Affinity by region — Aeroplan, United States
0.46×1.00×3.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aeroplan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aeroplan audience
#·InterestCategoryAffinity×
01Misty CopelandMovies & TV366.36×
02Giant TigerShopping196.62×
03London DrugsShopping193.75×
04Steven AdamsSports188.31×
05Hurricanes (rugby union)Sports172.97×
06Shakeology®Food & Beverages166.31×
07Fazoli'sFood & Beverages131.17×
08J.G. WentworthBusiness & Career130.25×
09Women's rugby unionSports126.52×
10Highlanders (rugby union)Sports84.69×
11WellCareHealth70.88×
12Key FoodShopping60.77×
13Fannie MaeBusiness & Career58.10×
14Hair CutteryBeauty & Wellness40.80×
15HoneyBaked HamFood & Beverages40.54×
16Boscov'sFashion & Accessoires37.22×
17Citi TrendsShopping33.26×
18Online shopping rewardsShopping29.60×
19The UPS StoreShopping11.37×
20Discount TireShopping10.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aeroplan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aeroplan audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.32×
TravellingTHRILL2.02×
Luxury OrientationPREMIUM1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aeroplan audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL1.04×
DIY MentalityTHRILL1.05×
PatriotismCONSERVATISM1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Aeroplan's target market in United States?

Aeroplan's target market in United States covers an estimated 377,424 people, concentrated in California and New York.

02

What is the gender split and age of Aeroplan customers?

60.9% of the Aeroplan audience are female, 39.1% are male, with an average age of 38.4 years.

03

Which brands do Aeroplan fans like most?

Aeroplan fans show strongest brand affinity for Misty Copeland (366.36×), Hurricanes (rugby union) (172.97×), and Fazoli's (131.17×) over the country average.

04

Where do Aeroplan fans live in United States?

Aeroplan fans in United States are most concentrated in California (reach ~100K), New York (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Aeroplan fans also like?

Beyond Aeroplan itself, the audience over-indexes on Hurricanes (rugby union) (172.97×), Fazoli's (131.17×), Steven Adams (188.31×), and Key Food (60.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Aeroplan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Aeroplan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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