Aeroplan Audience in United States

Aeroplan logo

Aeroplan has an estimated audience of 364,104 people in United States. 60.9% are female, 39.1% are male, average age 38.4. Top regions: California, New York, Florida. Top brand affinities: Misty Copeland, Hurricanes (rugby union), Steven Adams, Key Food, J.G. Wentworth.

The average Aeroplan fan in United States is 38.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Misty Copeland, Hurricanes (rugby union), Steven Adams, with strongest over-indexing on Misty Copeland (366.36× the country average). Demographically, the Aeroplan audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of Aeroplan fans

Demographic split for Aeroplan audience in United States
MetricValue
Female60.9%
Male39.1%
Average age38.4
Estimated audience size364,104

Audience persona

The typical Aeroplan fan in United States is more female, around 38.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Misty Copeland.

Top regions in United States

Top regions ranked by reach for Aeroplan in United States
RegionReachAffinity
California108,4792.71×
New York59,4762.92×
Florida39,0701.58×
Texas35,5721.14×
New Jersey19,0562.06×
Illinois16,8901.39×
Washington15,4902.12×
Virginia14,3991.62×
Massachusetts11,2781.57×
Pennsylvania9,9730.81×
North Carolina8,7130.8×
Colorado8,6671.51×
Georgia8,3630.75×
Maryland8,2041.31×
Arizona7,4221×
Ohio7,3050.65×
Michigan6,5870.69×
Nevada5,1761.47×
Oregon4,7421.14×
Tennessee4,5880.63×
Washington, District of Columbia4,1613.8×
Connecticut3,9111.07×
Indiana3,8960.59×
Missouri3,8930.66×
Hawaii3,7962.43×
Minnesota3,6800.71×
South Carolina3,2940.6×
Wisconsin3,2780.6×
Louisiana2,2060.47×
Utah2,1700.67×
Kentucky2,0250.44×
Oklahoma1,7250.43×
Alabama1,6320.32×
Iowa1,4520.48×
Kansas1,4280.5×
New Hampshire1,1010.77×
Arkansas1,0260.34×
Maine1,0260.79×
Idaho1,0030.55×
Rhode Island8940.77×
Vermont8841.38×
New Mexico8830.48×
Delaware8080.8×
Nebraska7790.43×
Alaska6140.79×
Mississippi6110.2×
Montana6090.6×
West Virginia5550.33×
South Dakota3110.37×
North Dakota2610.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aeroplan audience
BrandAffinityCategory
Misty Copeland366.36×Movies & TV
Hurricanes (rugby union)172.97×Sports
Steven Adams188.31×Sports
Key Food60.77×Shopping
J.G. Wentworth130.25×Business & Career
Boscov's37.22×Fashion & Accessoires
HoneyBaked Ham40.54×Food & Beverages
WellCare70.88×Health
Hair Cuttery40.8×Beauty & Wellness
The UPS Store11.37×Shopping
Highlanders (rugby union)84.69×Sports
London Drugs193.75×Shopping
Shakeology®166.31×Food & Beverages
Women's rugby union126.52×Sports
Citi Trends33.26×Shopping
Fannie Mae58.1×Business & Career
Online shopping rewards29.6×Shopping
Discount Tire10.65×Shopping
Giant Tiger196.62×Shopping
Casey8.69×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aeroplan audience
TraitClusterScore
Luxury OrientationPREMIUM3.83
Quality AwarenessPREMIUM1.85
PatriotismCONSERVATISM1.75
Price SensitivityPREMIUM1.49
Risk AppetiteTHRILL1.48
IndulgenceJOY1.45

Worldwide distribution

Worldwide audience distribution share by country for Aeroplan
CountryShare
Canada52.8%
United States10.8%
China9.3%

See Aeroplan audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Aeroplan have in United States?

Aeroplan has an estimated audience of 364,104 people in United States, concentrated in California and New York.

What is the gender split and age of Aeroplan fans?

60.9% of Aeroplan fans are female, 39.1% are male, with an average age of 38.4 years.

Which brands do Aeroplan fans like most?

Aeroplan fans show strongest brand affinity for Misty Copeland (366.36×), Hurricanes (rugby union) (172.97×), and Steven Adams (188.31×) over the country average.

Where do Aeroplan fans live in United States?

Aeroplan fans in United States are most concentrated in California (reach 108,479), New York (reach 59,476), and Florida (reach 39,070). These three regions account for the largest share of the active audience.

What other brands do Aeroplan fans also like?

Beyond Aeroplan itself, the audience over-indexes on Hurricanes (rugby union) (172.97×), Steven Adams (188.31×), Key Food (60.77×), and J.G. Wentworth (130.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aeroplan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.