Hurricanes (rugby union) Audience in United States

Hurricanes (rugby union) logo

Hurricanes (rugby union) has an estimated audience of 3,371,416 people in United States. 43.2% are female, 56.8% are male, average age 33.6. Top regions: Florida, Texas, North Carolina. Top brand affinities: Minnesota, Sinaloa, Nebraska, Sailor, Alaska.

The average Hurricanes (rugby union) fan in United States is 33.6 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Texas, North Carolina. Top brand affinities include Minnesota, Sinaloa, Nebraska, with strongest over-indexing on Minnesota (20× the country average). Demographically, the Hurricanes (rugby union) audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Hurricanes (rugby union) fans

Demographic split for Hurricanes (rugby union) audience in United States
MetricValue
Female43.2%
Male56.8%
Average age33.6
Estimated audience size3,371,416

Audience persona

The typical Hurricanes (rugby union) fan in United States is more male, around 33.6 years old, with strong Family Orientation tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Hurricanes (rugby union) in United States
RegionReachAffinity
Florida897,5383.93×
Texas430,8311.49×
North Carolina250,8192.47×
Georgia221,7232.13×
California208,4580.56×
New York151,1190.8×
Louisiana107,0852.46×
Illinois97,1270.86×
Ohio96,4800.93×
South Carolina93,6361.85×
Pennsylvania92,9300.82×
Tennessee85,2791.26×
Virginia83,5871.02×
Alabama77,3651.64×
Michigan75,0900.85×
New Jersey70,9280.83×
Indiana56,3610.92×
Massachusetts53,4260.8×
Maryland49,0800.85×
Colorado47,6580.9×
Missouri47,1700.87×
Arizona46,3830.67×
Kentucky45,8421.08×
Washington44,9250.66×
Mississippi44,4811.6×
Wisconsin39,5920.78×
Minnesota33,0200.68×
Oklahoma32,4130.87×
Utah28,5450.95×
Connecticut26,2200.78×
Arkansas25,4880.92×
Oregon22,9470.59×
Nevada21,0620.65×
Kansas20,2050.76×
Iowa18,7890.68×
West Virginia14,9520.95×
Nebraska11,5420.68×
Maine11,1020.92×
New Mexico10,2850.61×
Hawaii10,2380.71×
New Hampshire10,0880.76×
Idaho10,0790.6×
Washington, District of Columbia9,4980.94×
Rhode Island8,1920.76×
Delaware6,1120.66×
Montana5,3200.57×
Vermont4,3040.73×
Alaska4,2700.59×
South Dakota4,0890.52×
North Dakota3,7160.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hurricanes (rugby union) audience
BrandAffinityCategory
Minnesota20×Travel & Leisure
Sinaloa20×Travel & Leisure
Nebraska13.49×Travel & Leisure
Sailor15.81×Travel & Leisure
Alaska5.37×Travel & Leisure
Lulu 黃路梓茵8.3×Movies & TV
Kerala20×Travel & Leisure
Justice8.29×Politics & Society
La Opinión20×News
Captain America (1990 film)12.46×Movies & TV
Pro-Ject9.99×Music & Radio
Mount Pinatubo54.45×
Nasal cavity16.91×Health
Google Analytics9.83×Internet & Social Media
Product design3.58×Business & Career
Mangaka6.97×Literature
Food quality20×Food & Beverages
Iyanla Vanzant20×Business & Career
Romantic Homes92.51×Home & Garden
JDSU3.78×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hurricanes (rugby union) audience
TraitClusterScore
Family OrientationCONSERVATISM2.7
Luxury OrientationPREMIUM2.07
PatriotismCONSERVATISM1.36
IndulgenceJOY1.33
Early Adopter MentalityPOWER1.31
Design AffinityPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Hurricanes (rugby union)
CountryShare
United States40.5%
India4.3%
China3.9%

See Hurricanes (rugby union) audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Hurricanes (rugby union) have in United States?

Hurricanes (rugby union) has an estimated audience of 3,371,416 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Hurricanes (rugby union) fans?

43.2% of Hurricanes (rugby union) fans are female, 56.8% are male, with an average age of 33.6 years.

Which brands do Hurricanes (rugby union) fans like most?

Hurricanes (rugby union) fans show strongest brand affinity for Minnesota (20×), Sinaloa (20×), and Nebraska (13.49×) over the country average.

Where do Hurricanes (rugby union) fans live in United States?

Hurricanes (rugby union) fans in United States are most concentrated in Florida (reach 897,538), Texas (reach 430,831), and North Carolina (reach 250,819). These three regions account for the largest share of the active audience.

What other brands do Hurricanes (rugby union) fans also like?

Beyond Hurricanes (rugby union) itself, the audience over-indexes on Sinaloa (20×), Nebraska (13.49×), Sailor (15.81×), and Alaska (5.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hurricanes (rugby union). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.