Rascasse Audience Intelligence

Hurricanes (rugby union) Audience in United States

A data profile of the people who buy, follow and care about Hurricanes (rugby union) in United States — modelled from more than twelve digital signal sources. Hurricanes (rugby union) has an estimated audience of 4,245,291 people in United States.

#153among Team in United States#667in Sports

The average Hurricanes (rugby union) fan in United States is 33.6 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, North Carolina, Texas.

Top brand affinities include Rugby World Cup, Aeroplan, Chemical Guys, with strongest over-indexing on Rugby World Cup (60.85× the country average).

Demographically, the Hurricanes (rugby union) audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hurricanes (rugby union) fan in United States is more male, around 33.6 years old, with strong Family Orientation tendencies and a notable affinity for Rugby World Cup.

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hurricanes (rugby union) profile in United States.

Audience size
4.2M
in United States
Gender
43.2%♀
56.8% male
Age
33.6
average years
Country rank
#7644
Team in United States
Fig. 01

Search interest · 12-month trend

+119%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hurricanes (rugby union) fans

43.2% are female, 56.8% are male, average age 33.6.

Fig. 02

Gender split

43.2%
Female
56.8%
Male
Demographic split for Hurricanes (rugby union) audience in United States
MetricValue
Female43.2%
Male56.8%
Average age33.6
Estimated audience size4,245,291
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Hurricanes (rugby union) audience in United States
Age bracketShare%
16-1943%
20-2915%
30-3912%
40-4915%
50+16%
Fig. 04

Worldwide distribution

44.6%

of the worldwide Hurricanes (rugby union) audience comes from United States.

Worldwide audience distribution share by country for Hurricanes (rugby union)
CountryShare
United States44.6%
Canada5.5%
India3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hurricanes (rugby union) audience in United States is strongest.

Fig. 05

Top regions by affinity

Hurricanes (rugby union) fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~500K4.77×
02Florida~800K3.47×
03South Carolina~100K2.30×
04Louisiana~100K2.21×
05Georgia~200K1.87×
06Utah~50K1.49×
07Mississippi~40K1.49×
08Alabama~70K1.48×
09West Virginia~20K1.35×
10Texas~400K1.27×
11Virginia~90K1.14×
12Tennessee~80K1.13×
13Kentucky~40K0.99×
14Maine~10K0.99×
15Pennsylvania~100K0.95×
16Washington, District of Columbia~9K0.92×
17New Jersey~70K0.87×
18Colorado~50K0.87×
19Massachusetts~60K0.85×
20Maryland~50K0.85×
21Delaware~8K0.85×
22New York~200K0.84×
23Ohio~90K0.84×
24Arkansas~20K0.84×
25Rhode Island~9K0.84×
26Indiana~50K0.83×
27Connecticut~30K0.83×
28New Hampshire~10K0.82×
29Vermont~5K0.80×
30Michigan~70K0.79×
31Missouri~40K0.79×
32Oklahoma~30K0.79×
33Illinois~90K0.77×
34Hawaii~10K0.77×
35Wisconsin~40K0.73×
36Kansas~20K0.71×
37Nevada~20K0.70×
38Arizona~50K0.69×
39Minnesota~30K0.68×
40Iowa~20K0.65×
41Nebraska~10K0.65×
42Alaska~5K0.64×
43New Mexico~10K0.61×
44Washington~40K0.60×
45North Dakota~4K0.60×
46Montana~6K0.59×
47Idaho~10K0.58×
48South Dakota~5K0.58×
49Oregon~20K0.55×
50California~200K0.52×
Fig. 06

Affinity by region

Affinity by region — Hurricanes (rugby union), United States
0.52×1.00×4.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hurricanes (rugby union) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hurricanes (rugby union) audience
#·InterestCategoryAffinity×
01AeroplanTravel & Leisure172.97×
02Chemical GuysHome & Garden76.82×
03Rugby World CupSports60.85×
04Coconut waterFood & Beverages34.77×
05Buffalo SabresSports20.00×
06Montreal CanadiensSports20.00×
07San Jose SharksSports20.00×
08Toronto Maple LeafsSports20.00×
09Edmonton OilersSports20.00×
10Columbus Blue JacketsSports20.00×
11Jeff HardySports20.00×
12New Jersey DevilsSports20.00×
13Key FoodShopping19.94×
14Colorado AvalancheSports18.77×
15Dennis RodmanSports18.70×
16Nashville PredatorsSports18.54×
17Minnesota WildSports16.88×
18Dallas StarsSports14.72×
19Ice Hockey World ChampionshipsSports11.47×
20Carolina HurricanesSports10.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hurricanes (rugby union) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hurricanes (rugby union) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.46×
PatriotismCONSERVATISM1.90×
IndulgenceJOY1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hurricanes (rugby union) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
CreativityOPEN0.74×
MindfulnessBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hurricanes (rugby union) have in United States?

Hurricanes (rugby union) has an estimated audience of 4,245,291 people in United States, concentrated in Florida and North Carolina.

02

What is the gender split and age of Hurricanes (rugby union) fans?

43.2% of Hurricanes (rugby union) fans are female, 56.8% are male, with an average age of 33.6 years.

03

Which brands do Hurricanes (rugby union) fans like most?

Hurricanes (rugby union) fans show strongest brand affinity for Rugby World Cup (60.85×), Aeroplan (172.97×), and Chemical Guys (76.82×) over the country average.

04

Where do Hurricanes (rugby union) fans live in United States?

Hurricanes (rugby union) fans in United States are most concentrated in Florida (reach ~800K), North Carolina (reach ~500K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Hurricanes (rugby union) fans also like?

Beyond Hurricanes (rugby union) itself, the audience over-indexes on Aeroplan (172.97×), Chemical Guys (76.82×), Buffalo Sabres (20×), and Minnesota Wild (16.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Hurricanes (rugby union) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hurricanes (rugby union). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →