Rascasse Audience Intelligence

Coconut water Audience in United States

A data profile of the people who buy, follow and care about Coconut water in United States — modelled from more than twelve digital signal sources. Coconut water has an estimated audience of 1,337,120 people in United States.

#45among Beverage in United States#7697among Topic in United States#1129in Food & Beverages

The average Coconut water fan in United States is 36.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hurricanes (rugby union), Crusaders (rugby union), Sports drink, with strongest over-indexing on Hurricanes (rugby union) (34.77× the country average).

Demographically, the Coconut water audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Coconut water fan in United States is more female, around 36.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Hurricanes (rugby union).

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coconut water profile in United States.

Audience size
1.3M
in United States
Gender
59.0%♀
41.0% male
Age
36.5
average years
Country rank
#19316
Topic in United States
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Coconut water fans

59.0% are female, 41.0% are male, average age 36.5.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Coconut water audience in United States
MetricValue
Female59.0%
Male41.0%
Average age36.5
Estimated audience size1,337,120
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Coconut water audience in United States
Age bracketShare%
16-1925%
20-2923%
30-3919%
40-4918%
50+16%
Fig. 04

Worldwide distribution

23.4%

of the worldwide Coconut water audience comes from United States.

Worldwide audience distribution share by country for Coconut water
CountryShare
United States23.4%
United Kingdom10.1%
Brazil8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coconut water audience in United States is strongest.

Fig. 05

Top regions by affinity

Coconut water fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~9K1.52×
02Georgia~60K1.42×
03Louisiana~20K1.39×
04Mississippi~20K1.38×
05New York~100K1.37×
06Texas~100K1.30×
07Florida~100K1.30×
08North Carolina~50K1.30×
09California~200K1.28×
10Maryland~30K1.26×
11New Jersey~40K1.25×
12Alabama~20K1.25×
13South Carolina~20K1.22×
14Nevada~10K1.15×
15Virginia~40K1.13×
16Connecticut~20K1.13×
17Illinois~50K1.12×
18Arkansas~10K1.09×
19Delaware~4K1.08×
20Tennessee~30K1.04×
21Michigan~40K1.03×
22Pennsylvania~50K1.01×
23Massachusetts~30K1.00×
24Oklahoma~10K0.99×
25Washington, District of Columbia~4K0.96×
26Arizona~30K0.95×
27Indiana~20K0.94×
28Rhode Island~4K0.94×
29Ohio~40K0.93×
30Washington~20K0.93×
31New Mexico~6K0.90×
32Kansas~9K0.89×
33Missouri~20K0.88×
34Nebraska~6K0.88×
35Kentucky~10K0.87×
36Minnesota~20K0.84×
37Wisconsin~20K0.82×
38Iowa~9K0.82×
39Oregon~10K0.81×
40West Virginia~5K0.80×
41New Hampshire~4K0.80×
42Idaho~5K0.79×
43South Dakota~2K0.79×
44Alaska~2K0.79×
45North Dakota~2K0.78×
46Colorado~20K0.77×
47Utah~9K0.74×
48Maine~4K0.74×
49Montana~3K0.70×
50Vermont~2K0.67×
Fig. 06

Affinity by region

Affinity by region — Coconut water, United States
0.67×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coconut water audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coconut water audience
#·InterestCategoryAffinity×
01Philip SteinPolitics & Society72.89×
02Shakeology®Food & Beverages72.46×
03Ireland national rugby union teamSports54.86×
04Vita CocoFood & Beverages53.24×
05AeroplanTravel & Leisure49.87×
06Crusaders (rugby union)Sports46.65×
07England national rugby league teamSports42.61×
08Hurricanes (rugby union)Sports34.77×
09Pepsi MaxFood & Beverages28.08×
10EvianFood & Beverages23.58×
11Nuclear familyKids & Family20.67×
12Sports drinkFood & Beverages19.55×
13A. J. GreenSports19.55×
14Steven AdamsSports16.60×
15AJ LeeSports11.50×
16Bottled waterFood & Beverages7.71×
17Carbonated waterFood & Beverages4.25×
18Drinking waterFood & Beverages3.26×
19FlavorFood & Beverages2.65×
20WaterFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coconut water audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coconut water audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.46×
IndulgenceJOY1.24×
Luxury OrientationPREMIUM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coconut water audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.92×
CreativityOPEN0.94×
Career OrientationPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Coconut water have in United States?

Coconut water has an estimated audience of 1,337,120 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Coconut water fans?

59.0% of Coconut water fans are female, 41.0% are male, with an average age of 36.5 years.

03

Which brands do Coconut water fans like most?

Coconut water fans show strongest brand affinity for Hurricanes (rugby union) (34.77×), Crusaders (rugby union) (46.65×), and Sports drink (19.55×) over the country average.

04

Where do Coconut water fans live in United States?

Coconut water fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Coconut water fans also like?

Beyond Coconut water itself, the audience over-indexes on Crusaders (rugby union) (46.65×), Sports drink (19.55×), Vita Coco (53.24×), and Aeroplan (49.87×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Coconut water audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Coconut water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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