Coconut water Audience in United States

Coconut water logo

Coconut water has an estimated audience of 1,337,120 people in United States. 59.0% are female, 41.0% are male, average age 36.5. Top regions: California, Texas, Florida. Top brand affinities: Hurricanes (rugby union), Crusaders (rugby union), Sports drink, Aeroplan, Vita Coco.

The average Coconut water fan in United States is 36.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hurricanes (rugby union), Crusaders (rugby union), Sports drink, with strongest over-indexing on Hurricanes (rugby union) (34.77× the country average). Demographically, the Coconut water audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Coconut water fans

Demographic split for Coconut water audience in United States
MetricValue
Female59.0%
Male41.0%
Average age36.5
Estimated audience size1,337,120

Audience persona

The typical Coconut water fan in United States is more female, around 36.5 years old, with strong Indulgence tendencies and a notable affinity for Hurricanes (rugby union).

Top regions in United States

Top regions ranked by reach for Coconut water in United States
RegionReachAffinity
California192,1831.31×
Texas150,0301.31×
Florida125,3861.39×
New York102,7551.38×
Georgia60,8161.48×
North Carolina55,2951.37×
Illinois52,2881.17×
Pennsylvania47,6661.06×
New Jersey42,9161.26×
Ohio39,0880.95×
Michigan38,9121.11×
Virginia38,4071.18×
Maryland29,6251.29×
Tennessee28,8951.08×
Massachusetts26,6961.01×
South Carolina25,5111.27×
Louisiana25,4761.48×
Arizona24,4350.9×
Washington24,2780.91×
Indiana23,4490.96×
Alabama22,5951.21×
Missouri18,9850.88×
Minnesota16,6760.87×
Colorado16,2880.77×
Wisconsin15,9980.8×
Mississippi15,4951.41×
Connecticut15,2121.13×
Oklahoma14,8081×
Nevada14,6201.13×
Kentucky14,2580.85×
Oregon12,2680.8×
Arkansas12,0391.09×
Kansas9,4900.9×
Utah9,2300.77×
Iowa8,7510.79×
Hawaii8,5261.48×
New Mexico5,7120.85×
Nebraska5,6520.84×
Idaho4,9500.74×
West Virginia4,6900.75×
Washington, District of Columbia4,0221×
Delaware3,9781.08×
Rhode Island3,9010.92×
New Hampshire3,8730.74×
Maine3,1810.66×
Montana2,2790.61×
South Dakota2,1100.68×
Alaska1,8540.65×
North Dakota1,7650.64×
Vermont1,2230.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coconut water audience
BrandAffinityCategory
Hurricanes (rugby union)34.77×Sports
Crusaders (rugby union)46.65×Sports
Sports drink19.55×Food & Beverages
Aeroplan49.87×Travel & Leisure
Vita Coco53.24×Food & Beverages
Shakeology®72.46×Food & Beverages
AJ Lee11.5×Sports
Bottled water7.71×Food & Beverages
Nuclear family20.67×Kids & Family
Steven Adams16.6×Sports
England national rugby league team42.61×Sports
Philip Stein72.89×Politics & Society
Ireland national rugby union team54.86×Sports
A. J. Green19.55×Sports
Flavor2.65×Food & Beverages
Pepsi Max28.08×Food & Beverages
Drinking water3.26×Food & Beverages
Evian23.58×Food & Beverages
Carbonated water4.25×Food & Beverages
Water1.52×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coconut water audience
TraitClusterScore
IndulgenceJOY1.57
Healthy LifestyleBALANCE1.47
Price SensitivityPREMIUM1.47
ExtroversionTHRILL1.35
Design AffinityPREMIUM1.33
SustainabilityBALANCE1.28

Worldwide distribution

Worldwide audience distribution share by country for Coconut water
CountryShare
United States23.5%
United Kingdom10.1%
Brazil8.6%

See Coconut water audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Coconut water have in United States?

Coconut water has an estimated audience of 1,337,120 people in United States, concentrated in California and Texas.

What is the gender split and age of Coconut water fans?

59.0% of Coconut water fans are female, 41.0% are male, with an average age of 36.5 years.

Which brands do Coconut water fans like most?

Coconut water fans show strongest brand affinity for Hurricanes (rugby union) (34.77×), Crusaders (rugby union) (46.65×), and Sports drink (19.55×) over the country average.

Where do Coconut water fans live in United States?

Coconut water fans in United States are most concentrated in California (reach 192,183), Texas (reach 150,030), and Florida (reach 125,386). These three regions account for the largest share of the active audience.

What other brands do Coconut water fans also like?

Beyond Coconut water itself, the audience over-indexes on Crusaders (rugby union) (46.65×), Sports drink (19.55×), Aeroplan (49.87×), and Vita Coco (53.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Coconut water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.