Vita Coco Audience in United States
Vita Coco has an estimated audience of 294,757 people in United States. 67.1% are female, 32.9% are male, average age 39.4. Top regions: California, New York, Texas. Top brand affinities: Elsword, Goop, Mathcore, Governor of Michigan, Historic site.
The average Vita Coco fan in United States is 39.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Elsword, Goop, Mathcore, with strongest over-indexing on Elsword (30× the country average). Demographically, the Vita Coco audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Vita Coco fans
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 39.4 |
| Estimated audience size | 294,757 |
Audience persona
The typical Vita Coco fan in United States is more female, around 39.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 50,963 | 1.57× |
| New York | 44,186 | 2.68× |
| Texas | 31,037 | 1.22× |
| Florida | 28,136 | 1.41× |
| New Jersey | 14,110 | 1.88× |
| Illinois | 13,165 | 1.34× |
| Georgia | 10,801 | 1.19× |
| Pennsylvania | 9,477 | 0.95× |
| North Carolina | 9,250 | 1.04× |
| Massachusetts | 8,906 | 1.53× |
| Virginia | 8,129 | 1.13× |
| Michigan | 7,090 | 0.92× |
| Ohio | 6,852 | 0.75× |
| Arizona | 6,110 | 1.02× |
| Washington | 6,088 | 1.03× |
| Maryland | 6,044 | 1.19× |
| Tennessee | 5,827 | 0.99× |
| Indiana | 5,025 | 0.93× |
| Colorado | 4,473 | 0.96× |
| Connecticut | 4,344 | 1.47× |
| South Carolina | 4,111 | 0.93× |
| Missouri | 3,781 | 0.8× |
| Alabama | 3,493 | 0.85× |
| Minnesota | 3,461 | 0.82× |
| Nevada | 3,380 | 1.19× |
| Wisconsin | 3,206 | 0.72× |
| Oregon | 3,138 | 0.93× |
| Louisiana | 3,107 | 0.82× |
| Kentucky | 2,662 | 0.72× |
| Oklahoma | 2,522 | 0.77× |
| Utah | 2,277 | 0.86× |
| Arkansas | 2,189 | 0.9× |
| Hawaii | 2,058 | 1.62× |
| Kansas | 1,747 | 0.75× |
| Iowa | 1,659 | 0.68× |
| Mississippi | 1,490 | 0.61× |
| New Hampshire | 1,169 | 1.01× |
| Rhode Island | 1,141 | 1.22× |
| New Mexico | 1,088 | 0.74× |
| Nebraska | 1,056 | 0.71× |
| Idaho | 1,019 | 0.69× |
| Washington, District of Columbia | 973 | 1.1× |
| Maine | 928 | 0.88× |
| West Virginia | 772 | 0.56× |
| Delaware | 696 | 0.86× |
| Montana | 494 | 0.6× |
| Alaska | 409 | 0.65× |
| Vermont | 382 | 0.74× |
| North Dakota | 316 | 0.52× |
| Wyoming | 230 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 30× | Games |
| Goop | 6.39× | Internet & Social Media |
| Mathcore | 9.2× | Music & Radio |
| Governor of Michigan | 8.12× | Politics & Society |
| Historic site | 4.14× | Arts & Culture |
| Grinch | 3.78× | Movies & TV |
| Vocal harmony | 4.18× | Music & Radio |
| headspace | 7.31× | Health |
| Wok | 5.12× | Food & Beverages |
| Fairy godmother | 5.81× | Literature |
| Kansas | 2.02× | Travel & Leisure |
| Hibachi | 5.8× | Food & Beverages |
| Grace Slick | 6.47× | Music & Radio |
| Google Home | 4.5× | Technology & Electronics |
| Cherish (group) | 7.49× | Music & Radio |
| Regional styles of Mexican music | 1.94× | Music & Radio |
| JDSU | 1.96× | Business & Career |
| Mothercare | 2× | Kids & Family |
| Hipster | 5.68× | Politics & Society |
| TV Fanatic | 6.12× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.67 |
| Indulgence | JOY | 1.57 |
| Price Sensitivity | PREMIUM | 1.41 |
| Extroversion | THRILL | 1.35 |
| Convenience Orientation | PREMIUM | 1.26 |
| Family Orientation | CONSERVATISM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.7% |
| United Kingdom | 10.5% |
| Germany | 8.3% |
See Vita Coco audiences in other countries
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Frequently asked questions
How many fans does Vita Coco have in United States?
Vita Coco has an estimated audience of 294,757 people in United States, concentrated in California and New York.
What is the gender split and age of Vita Coco fans?
67.1% of Vita Coco fans are female, 32.9% are male, with an average age of 39.4 years.
Which brands do Vita Coco fans like most?
Vita Coco fans show strongest brand affinity for Elsword (30×), Goop (6.39×), and Mathcore (9.2×) over the country average.
Where do Vita Coco fans live in United States?
Vita Coco fans in United States are most concentrated in California (reach 50,963), New York (reach 44,186), and Texas (reach 31,037). These three regions account for the largest share of the active audience.
What other brands do Vita Coco fans also like?
Beyond Vita Coco itself, the audience over-indexes on Goop (6.39×), Mathcore (9.2×), Governor of Michigan (8.12×), and Historic site (4.14×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Vita Coco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.