Rascasse Audience Intelligence

Vita Coco Target Market in United States

Name: Vita Coco — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Vita Coco in United States — modelled from more than twelve digital signal sources. Vita Coco has an estimated audience of 332,672 people in United States.

#4741among Brand in United States #2381in Food & Beverages

The average Vita Coco fan in United States is 38.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Coconut water, Smoothie, Ketone, with strongest over-indexing on Coconut water (53.24× the country average).

Demographically, the Vita Coco audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vita Coco fan in United States is more female, around 38.1 years old, with strong Indulgence tendencies and a notable affinity for Coconut water.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vita Coco profile in United States.

Audience size

333K

in United States

Gender

63.4%♀

36.6% male

Age

38.1

average years

Country rank

#45834

Brand in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Vita Coco

63.4% are female, 36.6% are male, average age 38.1.

Fig. 02

Gender split

63.4%

Female

36.6%

Male

Demographic split for Vita Coco audience in United States
Metric	Value
Female	63.4%
Male	36.6%
Average age	38.1
Estimated audience size	332,672

Fig. 03

Age distribution

Age distribution of the Vita Coco audience in United States
Age bracket	Share	%
16-19		22%
20-29		21%
30-39		19%
40-49		19%
50+		18%

Fig. 04

Worldwide distribution

45.3%

of the worldwide Vita Coco audience comes from United States.

Worldwide audience distribution share by country for Vita Coco
Country	Share
United States	45.3%
United Kingdom	11.3%
Germany	8.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vita Coco audience in United States is strongest.

Fig. 05

Top regions by affinity

Vita Coco customers by region in United States
#	Region	Reach	×
01	New York	~30K	1.99×
02	New Jersey	~10K	1.53×
03	California	~50K	1.47×
04	Texas	~30K	1.32×
05	Hawaii	~2K	1.31×
06	Connecticut	~4K	1.27×
07	Massachusetts	~7K	1.25×
08	Georgia	~10K	1.24×
09	Florida	~20K	1.20×
10	Illinois	~10K	1.18×
11	Nevada	~3K	1.15×
12	Maryland	~6K	1.14×
13	North Carolina	~10K	1.13×
14	Virginia	~8K	1.11×
15	Washington	~6K	1.06×
16	Arizona	~6K	1.05×
17	Louisiana	~4K	1.03×
18	Arkansas	~2K	1.03×
19	South Carolina	~4K	1.01×
20	Alabama	~4K	1.01×
21	Washington, District of Columbia	<1K	1.00×
22	Oklahoma	~3K	0.99×
23	Rhode Island	<1K	0.98×
24	Tennessee	~6K	0.97×
25	Delaware	<1K	0.97×
26	Alaska	<1K	0.97×
27	Pennsylvania	~9K	0.96×
28	Indiana	~5K	0.96×
29	New Hampshire	~1K	0.96×
30	Kansas	~2K	0.95×
31	Nebraska	~1K	0.95×
32	Colorado	~4K	0.94×
33	Kentucky	~3K	0.94×
34	Michigan	~7K	0.93×
35	New Mexico	~1K	0.92×
36	Utah	~2K	0.91×
37	North Dakota	<1K	0.91×
38	Oregon	~3K	0.90×
39	Vermont	<1K	0.90×
40	South Dakota	<1K	0.89×
41	Mississippi	~2K	0.88×
42	Maine	<1K	0.88×
43	Ohio	~8K	0.87×
44	Minnesota	~4K	0.87×
45	Missouri	~4K	0.86×
46	Montana	<1K	0.86×
47	Iowa	~2K	0.84×
48	Idaho	~1K	0.84×
49	Wisconsin	~4K	0.83×
50	West Virginia	~1K	0.83×

Affinity by region — Vita Coco, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vita Coco audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vita Coco audience
#	Interest	Category	×
01	Coconut water	Food & Beverages	53.24×
02	Taco Bueno	Food & Beverages	13.47×
03	Lebanese cuisine	Food & Beverages	11.11×
04	Rouses	Shopping	8.84×
05	Famous Dave's	Food & Beverages	8.53×
06	Smoothie	Food & Beverages	6.58×
07	Ketone	Health	3.58×
08	Mineral water	Food & Beverages	2.79×
09	Dairy Queen	Food & Beverages	2.72×
10	Non-alcoholic beverage	Food & Beverages	2.60×
11	Waffle House	Food & Beverages	2.49×
12	Baby food	Kids & Family	2.49×
13	Trader Joe's	Shopping	1.71×
14	Milk	Food & Beverages	1.70×
15	Organic food	Food & Beverages	1.69×
16	Discount stores	Shopping	1.67×
17	Pizza Hut	Food & Beverages	1.57×
18	Lunch	Food & Beverages	1.55×
19	Walgreens	Shopping	1.53×
20	Self care	Health	1.53×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vita Coco audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Vita Coco audience · What stands out
Trait	Cluster	Score
Indulgence	JOY	1.71×
Healthy Lifestyle	BALANCE	1.48×
Price Sensitivity	PREMIUM	1.44×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Vita Coco audience · Rather not
Trait	Cluster	Score
Patriotism	CONSERVATISM	0.74×
Risk Appetite	THRILL	0.89×
Pet Ownership	JOY	0.92×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Vita Coco's target market in United States?

Vita Coco's target market in United States covers an estimated 332,672 people, concentrated in California and Texas.

What is the gender split and age of Vita Coco customers?

63.4% of the Vita Coco audience are female, 36.6% are male, with an average age of 38.1 years.

Which brands do Vita Coco fans like most?

Vita Coco fans show strongest brand affinity for Coconut water (53.24×), Smoothie (6.58×), and Ketone (3.58×) over the country average.

Where do Vita Coco fans live in United States?

Vita Coco fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

What other brands do Vita Coco fans also like?

Beyond Vita Coco itself, the audience over-indexes on Smoothie (6.58×), Ketone (3.58×), Taco Bueno (13.47×), and Famous Dave's (8.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

Walmart (94,971,264)
Target Corporation (79,586,810)
Macy's (79,019,110)
EBay (75,427,823)
Costco (72,175,459)

See Vita Coco audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vita Coco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →