Smoothie Audience in United States
Smoothie has an estimated audience of 15,545,067 people in United States. 67.7% are female, 32.3% are male, average age 39.6. Top regions: California, Florida, Texas. Top brand affinities: Smoothie King, Food and drink, Food, Movies, Beverages.
The average Smoothie fan in United States is 39.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Smoothie King, Food and drink, Food, with strongest over-indexing on Smoothie King (6.9× the country average). Demographically, the Smoothie audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Smoothie fans
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 39.6 |
| Estimated audience size | 15,545,067 |
Audience persona
The typical Smoothie fan in United States is more female, around 39.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Smoothie King.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 2,179,810 | 1.28× |
| Florida | 1,696,764 | 1.61× |
| Texas | 1,660,183 | 1.24× |
| New York | 1,164,291 | 1.34× |
| Georgia | 613,213 | 1.28× |
| Illinois | 581,745 | 1.12× |
| North Carolina | 541,311 | 1.16× |
| Ohio | 493,586 | 1.03× |
| Pennsylvania | 468,952 | 0.9× |
| Virginia | 387,064 | 1.02× |
| Colorado | 385,297 | 1.57× |
| Michigan | 383,448 | 0.94× |
| Washington | 373,712 | 1.2× |
| Arizona | 354,900 | 1.12× |
| New Jersey | 343,644 | 0.87× |
| Massachusetts | 337,275 | 1.1× |
| Tennessee | 306,544 | 0.98× |
| Maryland | 273,353 | 1.02× |
| South Carolina | 252,691 | 1.08× |
| Indiana | 246,985 | 0.87× |
| Missouri | 216,902 | 0.87× |
| Nevada | 205,759 | 1.37× |
| Oregon | 191,792 | 1.08× |
| Louisiana | 190,577 | 0.95× |
| Wisconsin | 189,987 | 0.81× |
| Utah | 188,325 | 1.35× |
| Hawaii | 179,938 | 2.69× |
| Minnesota | 175,500 | 0.79× |
| Alabama | 168,083 | 0.77× |
| Oklahoma | 163,999 | 0.95× |
| Connecticut | 160,925 | 1.03× |
| Kentucky | 144,342 | 0.74× |
| Kansas | 106,881 | 0.87× |
| Iowa | 98,504 | 0.77× |
| Arkansas | 95,891 | 0.75× |
| Mississippi | 84,407 | 0.66× |
| New Mexico | 77,283 | 0.99× |
| Idaho | 76,437 | 0.98× |
| Washington, District of Columbia | 69,307 | 1.48× |
| Nebraska | 60,992 | 0.78× |
| New Hampshire | 45,236 | 0.74× |
| Rhode Island | 44,689 | 0.9× |
| Maine | 39,860 | 0.72× |
| Montana | 35,416 | 0.82× |
| West Virginia | 35,094 | 0.48× |
| Delaware | 33,220 | 0.77× |
| Alaska | 21,030 | 0.63× |
| South Dakota | 20,996 | 0.58× |
| North Dakota | 20,761 | 0.65× |
| Vermont | 16,689 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Smoothie King | 6.9× | Food & Beverages |
| Food and drink | 1.61× | Food & Beverages |
| Food | 1.57× | Food & Beverages |
| Movies | 1.51× | Movies & TV |
| Beverages | 1.57× | Food & Beverages |
| Restaurants | 1.55× | Food & Beverages |
| United States | 1.51× | Travel & Leisure |
| Friendship | 1.97× | Kids & Family |
| Concurrent Versions System | 2.38× | Technology & Electronics |
| Healthy habits | 2.91× | Health |
| Child | 1.57× | Kids & Family |
| U.S. state | 1.51× | Travel & Leisure |
| LabCorp | 2.73× | Health |
| Kohl's | 1.71× | Shopping |
| Hobby Lobby | 1.74× | Home & Garden |
| Walgreens | 1.77× | Shopping |
| Dollar Tree | 1.8× | Shopping |
| Dollar General | 1.69× | Shopping |
| Health & wellness | 1.56× | Health |
| Costco | 1.54× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.8 |
| Indulgence | JOY | 1.56 |
| Extroversion | THRILL | 1.35 |
| Price Sensitivity | PREMIUM | 1.35 |
| Convenience Orientation | PREMIUM | 1.24 |
| Family Orientation | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.0% |
| Japan | 5.4% |
| Germany | 4.2% |
See Smoothie audiences in other countries
More Sweet audiences in United States
Frequently asked questions
How many fans does Smoothie have in United States?
Smoothie has an estimated audience of 15,545,067 people in United States, concentrated in California and Florida.
What is the gender split and age of Smoothie fans?
67.7% of Smoothie fans are female, 32.3% are male, with an average age of 39.6 years.
Which brands do Smoothie fans like most?
Smoothie fans show strongest brand affinity for Smoothie King (6.9×), Food and drink (1.61×), and Food (1.57×) over the country average.
Where do Smoothie fans live in United States?
Smoothie fans in United States are most concentrated in California (reach 2,179,810), Florida (reach 1,696,764), and Texas (reach 1,660,183). These three regions account for the largest share of the active audience.
What other brands do Smoothie fans also like?
Beyond Smoothie itself, the audience over-indexes on Food and drink (1.61×), Food (1.57×), Movies (1.51×), and Beverages (1.57×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Smoothie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.