Rascasse Audience Intelligence

Smoothie Audience in United States

A data profile of the people who buy, follow and care about Smoothie in United States — modelled from more than twelve digital signal sources. Smoothie has an estimated audience of 15,545,067 people in United States.

#12among Sweet in United States#1517among Topic in United States#184in Food & Beverages

The average Smoothie fan in United States is 39.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Smoothie King, Food and drink, Food, with strongest over-indexing on Smoothie King (6.9× the country average).

Demographically, the Smoothie audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Smoothie fan in United States is more female, around 39.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Smoothie King.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Smoothie profile in United States.

Audience size
15.5M
in United States
Gender
67.7%♀
32.3% male
Age
39.6
average years
Country rank
#2229
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Smoothie fans

67.7% are female, 32.3% are male, average age 39.6.

Fig. 02

Gender split

67.7%
Female
32.3%
Male
Demographic split for Smoothie audience in United States
MetricValue
Female67.7%
Male32.3%
Average age39.6
Estimated audience size15,545,067
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Smoothie audience in United States
Age bracketShare%
16-1919%
20-2919%
30-3920%
40-4921%
50+21%
Fig. 04

Worldwide distribution

31.9%

of the worldwide Smoothie audience comes from United States.

Worldwide audience distribution share by country for Smoothie
CountryShare
United States31.9%
Japan5.3%
Germany4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Smoothie audience in United States is strongest.

Fig. 05

Top regions by affinity

Smoothie fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~200K2.90×
02Colorado~400K1.50×
03Utah~200K1.46×
04Florida~1.5M1.43×
05California~2.5M1.41×
06Washington, District of Columbia~70K1.39×
07Nevada~200K1.37×
08Oregon~200K1.29×
09New York~1M1.28×
10Washington~400K1.27×
11Arizona~400K1.24×
12Georgia~600K1.18×
13Texas~1.5M1.13×
14North Carolina~500K1.11×
15Massachusetts~300K1.08×
16Idaho~80K1.08×
17Illinois~600K1.07×
18New Mexico~80K1.04×
19South Carolina~200K1.02×
20Connecticut~200K0.99×
21Virginia~400K0.96×
22Ohio~500K0.95×
23Tennessee~300K0.94×
24Maryland~300K0.94×
25Rhode Island~50K0.94×
26Louisiana~200K0.91×
27Maine~50K0.90×
28Montana~40K0.90×
29Oklahoma~200K0.88×
30Michigan~300K0.86×
31New Jersey~300K0.86×
32Kansas~100K0.85×
33Pennsylvania~400K0.84×
34Indiana~200K0.82×
35Missouri~200K0.82×
36Minnesota~200K0.81×
37Wisconsin~200K0.80×
38Delaware~30K0.79×
39Alaska~30K0.78×
40Alabama~200K0.76×
41Iowa~100K0.76×
42Nebraska~60K0.76×
43New Hampshire~50K0.76×
44Vermont~20K0.76×
45Arkansas~90K0.73×
46Kentucky~100K0.72×
47North Dakota~20K0.69×
48Mississippi~80K0.65×
49South Dakota~20K0.65×
50West Virginia~40K0.52×
Fig. 06

Affinity by region

Affinity by region — Smoothie, United States
0.52×1.00×2.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Smoothie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Smoothie audience
#·InterestCategoryAffinity×
01Smoothie KingFood & Beverages6.90×
02Healthy habitsHealth2.91×
03LabCorpHealth2.73×
04Concurrent Versions SystemTechnology & Electronics2.38×
05FriendshipKids & Family1.97×
06Trader Joe'sShopping1.96×
07Dollar TreeShopping1.80×
08WalgreensShopping1.77×
09Hobby LobbyHome & Garden1.74×
10Kohl'sShopping1.71×
11Dollar GeneralShopping1.69×
12Food and drinkFood & Beverages1.61×
13FoodFood & Beverages1.57×
14BeveragesFood & Beverages1.57×
15ChildKids & Family1.57×
16Health & wellnessHealth1.56×
17RestaurantsFood & Beverages1.55×
18MoviesMovies & TV1.51×
19United StatesTravel & Leisure1.51×
20U.S. stateTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Smoothie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Smoothie audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.89×
IndulgenceJOY1.58×
Price SensitivityPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Smoothie audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.83×
Early Adopter MentalityPOWER0.91×
Risk AppetiteTHRILL1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Smoothie have in United States?

Smoothie has an estimated audience of 15,545,067 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Smoothie fans?

67.7% of Smoothie fans are female, 32.3% are male, with an average age of 39.6 years.

03

Which brands do Smoothie fans like most?

Smoothie fans show strongest brand affinity for Smoothie King (6.9×), Food and drink (1.61×), and Food (1.57×) over the country average.

04

Where do Smoothie fans live in United States?

Smoothie fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Smoothie fans also like?

Beyond Smoothie itself, the audience over-indexes on Food and drink (1.61×), Food (1.57×), Movies (1.51×), and Beverages (1.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Smoothie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Smoothie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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