Smoothie King Audience in United States

Smoothie King logo

Smoothie King has an estimated audience of 10,447,650 people in United States. 63.6% are female, 36.4% are male, average age 35.8. Top regions: Texas, Florida, Georgia. Top brand affinities: Tim Horton, Stacy Keibler, Tropical Smoothie Cafe, Planet Smoothie, Dutch Bros. Coffee.

The average Smoothie King fan in United States is 35.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Georgia. Top brand affinities include Tim Horton, Stacy Keibler, Tropical Smoothie Cafe, with strongest over-indexing on Tim Horton (26.64× the country average). Demographically, the Smoothie King audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: TV series

Demographics of Smoothie King fans

Demographic split for Smoothie King audience in United States
MetricValue
Female63.6%
Male36.4%
Average age35.8
Estimated audience size10,447,650

Audience persona

The typical Smoothie King fan in United States is more female, around 35.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Tim Horton.

Top regions in United States

Top regions ranked by reach for Smoothie King in United States
RegionReachAffinity
Texas2,787,7943.1×
Florida1,281,7631.81×
Georgia993,6363.09×
Louisiana748,8005.56×
Illinois572,7461.65×
Tennessee536,7112.56×
Missouri478,9472.84×
North Carolina476,5781.52×
Ohio433,1541.35×
Indiana380,3751.99×
Alabama290,6181.99×
Maryland270,5521.51×
South Carolina267,3121.7×
Mississippi248,9962.89×
New York232,6030.4×
Michigan228,7460.84×
New Jersey213,3550.8×
Pennsylvania197,1930.56×
Colorado192,8051.17×
Kansas162,0741.97×
Virginia151,6820.6×
Kentucky141,3961.08×
Arizona120,8390.57×
Oklahoma102,7840.89×
California99,9970.09×
Wisconsin83,5700.53×
Arkansas80,6860.94×
Iowa63,7830.74×
Connecticut55,9320.53×
Nebraska51,3030.98×
Nevada46,4300.46×
Massachusetts45,7410.22×
Washington, District of Columbia34,3151.09×
West Virginia24,2460.5×
Washington17,7320.08×
Minnesota17,3210.12×
Delaware15,6660.54×
New Mexico12,8960.25×
South Dakota10,6190.44×
New Hampshire9,1790.22×
Oregon8,6140.07×
Utah8,4630.09×
Hawaii3,2560.07×
Idaho3,1200.06×
Rhode Island3,0450.09×
Maine2,8260.08×
North Dakota1,9290.09×
Montana1,8810.06×
Vermont1,5010.08×
Wyoming1,3860.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Smoothie King audience
BrandAffinityCategory
Tim Horton26.64×Sports
Stacy Keibler49.93×Movies & TV
Tropical Smoothie Cafe19.08×Food & Beverages
Planet Smoothie56.58×Food & Beverages
Dutch Bros. Coffee12.64×Food & Beverages
Jamba Juice16.75×Food & Beverages
Audrina Patridge39.24×Movies & TV
Smoothie King Center35.24×Sports
Oasis (drink)13.66×Food & Beverages
Vitamix13.03×Home & Garden
Wawa Inc.2.66×Shopping
Caribou Coffee7.16×Food & Beverages
Smoothie3.43×Food & Beverages
Zumba Fitness (video game)18.64×Games
Auto Express19.1×Cars & Mobility
Sheetz2.88×Cars & Mobility
Olive Garden1.93×Food & Beverages
Wingstop1.59×Food & Beverages
Hamburger SV13.31×Sports
Panera Bread1.71×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Smoothie King audience
TraitClusterScore
Healthy LifestyleBALANCE3.41
IndulgenceJOY1.89
Family OrientationCONSERVATISM1.44
Urban LifestyleOPEN1.36
Convenience OrientationPREMIUM1.34
Price SensitivityPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Smoothie King
CountryShare
United States96.5%
Japan0.4%
United Kingdom0.3%

See Smoothie King audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Smoothie King have in United States?

Smoothie King has an estimated audience of 10,447,650 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Smoothie King fans?

63.6% of Smoothie King fans are female, 36.4% are male, with an average age of 35.8 years.

Which brands do Smoothie King fans like most?

Smoothie King fans show strongest brand affinity for Tim Horton (26.64×), Stacy Keibler (49.93×), and Tropical Smoothie Cafe (19.08×) over the country average.

Where do Smoothie King fans live in United States?

Smoothie King fans in United States are most concentrated in Texas (reach 2,787,794), Florida (reach 1,281,763), and Georgia (reach 993,636). These three regions account for the largest share of the active audience.

What other brands do Smoothie King fans also like?

Beyond Smoothie King itself, the audience over-indexes on Stacy Keibler (49.93×), Tropical Smoothie Cafe (19.08×), Planet Smoothie (56.58×), and Dutch Bros. Coffee (12.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Smoothie King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.