Rascasse Audience Intelligence

Smoothie King Target Market in United States

A data profile of the people who buy, follow and care about Smoothie King in United States — modelled from more than twelve digital signal sources. Smoothie King has an estimated audience of 10,563,606 people in United States.

#40among TV series in United States#346among Brand in United States#265in Food & Beverages

The average Smoothie King fan in United States is 35.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, Georgia.

Top brand affinities include Tim Horton, Tropical Smoothie Cafe, Stacy Keibler, with strongest over-indexing on Tim Horton (26.64× the country average).

Demographically, the Smoothie King audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Healthy Lifestyle, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Smoothie King fan in United States is more female, around 35.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Tim Horton.

Category: Food & Beverages · Type: Brand · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Smoothie King profile in United States.

Audience size
10.6M
in United States
Gender
63.6%♀
36.4% male
Age
35.8
average years
Country rank
#3393
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Smoothie King

63.6% are female, 36.4% are male, average age 35.8.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for Smoothie King audience in United States
MetricValue
Female63.6%
Male36.4%
Average age35.8
Estimated audience size10,563,606
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Smoothie King audience in United States
Age bracketShare%
16-1926%
20-2923%
30-3920%
40-4919%
50+12%
Fig. 04

Worldwide distribution

96.5%

of the worldwide Smoothie King audience comes from United States.

Worldwide audience distribution share by country for Smoothie King
CountryShare
United States96.5%
Japan0.4%
United Kingdom0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Smoothie King audience in United States is strongest.

Fig. 05

Top regions by affinity

Smoothie King customers by region in United States
#RegionReachAffinity×
01Louisiana~700K5.40×
02Texas~3M3.33×
03Georgia~1M3.01×
04Mississippi~300K2.93×
05Missouri~500K2.80×
06Tennessee~500K2.53×
07Indiana~400K2.08×
08Kansas~200K2.07×
09Alabama~300K2.03×
10Florida~1.5M1.81×
11Illinois~600K1.59×
12South Carolina~200K1.56×
13Maryland~300K1.48×
14North Carolina~500K1.47×
15Ohio~400K1.29×
16Colorado~200K1.29×
17Washington, District of Columbia~40K1.12×
18Nebraska~50K1.03×
19Kentucky~100K1.02×
20Arkansas~80K0.98×
21Oklahoma~100K0.92×
22Michigan~200K0.80×
23New Jersey~200K0.78×
24Nevada~80K0.77×
25Iowa~60K0.71×
26Arizona~100K0.70×
27Virginia~100K0.54×
28Delaware~20K0.53×
29Wisconsin~80K0.52×
30Connecticut~50K0.51×
31West Virginia~20K0.50×
32South Dakota~10K0.50×
33Pennsylvania~200K0.49×
34New York~200K0.37×
35Alaska~7K0.33×
36Vermont~5K0.27×
37New Mexico~10K0.26×
38New Hampshire~10K0.26×
39North Dakota~5K0.24×
40Massachusetts~50K0.23×
41Montana~7K0.23×
42Minnesota~30K0.19×
43Maine~7K0.18×
44Rhode Island~6K0.18×
45Idaho~9K0.17×
46Hawaii~8K0.17×
47Utah~10K0.13×
48Oregon~10K0.10×
49Washington~20K0.09×
50California~90K0.08×
Fig. 06

Affinity by region

Affinity by region — Smoothie King, United States
0.08×1.00×5.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Smoothie King audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Smoothie King audience
#·InterestCategoryAffinity×
01Planet SmoothieFood & Beverages56.58×
02Stacy KeiblerMovies & TV49.93×
03Audrina PatridgeMovies & TV39.24×
04Smoothie King CenterSports35.24×
05Tim HortonSports26.64×
06Auto ExpressCars & Mobility19.10×
07Tropical Smoothie CafeFood & Beverages19.08×
08Zumba Fitness (video game)Games18.64×
09Jamba JuiceFood & Beverages16.75×
10Oasis (drink)Food & Beverages13.66×
11VitamixHome & Garden13.03×
12Dutch Bros. CoffeeFood & Beverages12.64×
13Flex (magazine)Sports8.37×
14Caribou CoffeeFood & Beverages7.16×
15SmoothieFood & Beverages3.43×
16SheetzCars & Mobility2.88×
17Wawa Inc.Shopping2.66×
18Raising Cane's Chicken FingersFood & Beverages1.99×
19Olive GardenFood & Beverages1.93×
20Popeyes Louisiana KitchenFood & Beverages1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Smoothie King audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Smoothie King audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.98×
Early Adopter MentalityPOWER1.12×
Urban LifestyleOPEN1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Smoothie King audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.81×
PatriotismCONSERVATISM0.81×
Community OrientationOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Smoothie King's target market in United States?

Smoothie King's target market in United States covers an estimated 10,563,606 people, concentrated in Texas and Florida.

02

What is the gender split and age of Smoothie King customers?

63.6% of the Smoothie King audience are female, 36.4% are male, with an average age of 35.8 years.

03

Which brands do Smoothie King fans like most?

Smoothie King fans show strongest brand affinity for Tim Horton (26.64×), Tropical Smoothie Cafe (19.08×), and Stacy Keibler (49.93×) over the country average.

04

Where do Smoothie King fans live in United States?

Smoothie King fans in United States are most concentrated in Texas (reach ~3M), Florida (reach ~1.5M), and Georgia (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Smoothie King fans also like?

Beyond Smoothie King itself, the audience over-indexes on Tropical Smoothie Cafe (19.08×), Stacy Keibler (49.93×), Planet Smoothie (56.58×), and Dutch Bros. Coffee (12.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Smoothie King audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Smoothie King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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