Rascasse Audience Intelligence

Jamba Juice Target Market in United States

A data profile of the people who buy, follow and care about Jamba Juice in United States — modelled from more than twelve digital signal sources. Jamba Juice has an estimated audience of 5,086,008 people in United States.

#2among Soft drinks in United States#680among Brand in United States#450in Food & Beverages

The average Jamba Juice fan in United States is 36.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Oregon.

Top brand affinities include Smoothie King, Pressed Juicery, Tropical Smoothie Cafe, with strongest over-indexing on Smoothie King (20.47× the country average).

Demographically, the Jamba Juice audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Healthy Lifestyle, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jamba Juice fan in United States is more female, around 36.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Smoothie King.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jamba Juice profile in United States.

Audience size
5.1M
in United States
Gender
65.8%♀
34.2% male
Age
36.5
average years
Country rank
#6596
Brand in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jamba Juice

65.8% are female, 34.2% are male, average age 36.5.

Fig. 02

Gender split

65.8%
Female
34.2%
Male
Demographic split for Jamba Juice audience in United States
MetricValue
Female65.8%
Male34.2%
Average age36.5
Estimated audience size5,086,008
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Jamba Juice audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3918%
40-4919%
50+15%
Fig. 04

Worldwide distribution

85.8%

of the worldwide Jamba Juice audience comes from United States.

Worldwide audience distribution share by country for Jamba Juice
CountryShare
United States85.8%
Philippines1.8%
India1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jamba Juice audience in United States is strongest.

Fig. 05

Top regions by affinity

Jamba Juice customers by region in United States
#RegionReachAffinity×
01Hawaii~200K8.53×
02California~3M5.47×
03Oregon~300K5.31×
04Utah~200K4.48×
05Nevada~200K3.52×
06Idaho~80K3.16×
07Arizona~300K2.93×
08Washington~200K2.26×
09Colorado~100K1.79×
10Minnesota~80K1.03×
11Illinois~200K0.97×
12Texas~400K0.91×
13New Mexico~20K0.91×
14Washington, District of Columbia~10K0.73×
15Wisconsin~40K0.55×
16Maryland~50K0.52×
17Tennessee~50K0.49×
18Oklahoma~30K0.47×
19Delaware~6K0.43×
20Florida~100K0.42×
21Vermont~4K0.40×
22New York~100K0.39×
23Kansas~20K0.38×
24Alaska~4K0.37×
25Arkansas~20K0.36×
26Nebraska~9K0.35×
27South Dakota~4K0.34×
28North Dakota~4K0.34×
29New Jersey~40K0.33×
30North Carolina~50K0.32×
31Montana~5K0.32×
32Georgia~50K0.31×
33Connecticut~10K0.28×
34Virginia~30K0.27×
35West Virginia~7K0.27×
36Maine~5K0.27×
37Rhode Island~5K0.27×
38Pennsylvania~50K0.26×
39Iowa~10K0.25×
40New Hampshire~5K0.25×
41Indiana~20K0.23×
42Michigan~30K0.22×
43Massachusetts~20K0.22×
44South Carolina~20K0.22×
45Mississippi~10K0.22×
46Missouri~20K0.19×
47Louisiana~10K0.18×
48Kentucky~10K0.18×
49Ohio~30K0.17×
50Alabama~10K0.17×
Fig. 06

Affinity by region

Affinity by region — Jamba Juice, United States
0.17×1.00×8.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jamba Juice audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jamba Juice audience
#·InterestCategoryAffinity×
01Pressed JuiceryFood & Beverages56.27×
02Simple & Easy RecipesFood & Beverages37.50×
03Boost JuiceFood & Beverages34.22×
04RobeksFood & Beverages31.64×
05Ryan HigaInternet & Social Media29.54×
06Planet SmoothieFood & Beverages24.23×
07Smoothie KingFood & Beverages20.47×
08Juice BeautyBeauty & Wellness19.50×
09Tropical Smoothie CafeFood & Beverages17.03×
10Once upon a timeMovies & TV9.33×
11Fruit NinjaGames9.22×
12Cold Stone CreameryFood & Beverages7.40×
13Forrest GumpMovies & TV6.77×
14Culver'sFood & Beverages4.08×
15Panda ExpressFood & Beverages3.74×
16SmoothieFood & Beverages3.43×
17Madea's Class ReunionMovies & TV2.16×
18SubwayFood & Beverages1.77×
19StarbucksFood & Beverages1.72×
20Burger KingFood & Beverages1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jamba Juice audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jamba Juice audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.94×
SpiritualityBALANCE1.33×
MindfulnessBALANCE1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jamba Juice audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.89×
Community OrientationOPEN0.93×
Price SensitivityPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Jamba Juice's target market in United States?

Jamba Juice's target market in United States covers an estimated 5,086,008 people, concentrated in California and Texas.

02

What is the gender split and age of Jamba Juice customers?

65.8% of the Jamba Juice audience are female, 34.2% are male, with an average age of 36.5 years.

03

Which brands do Jamba Juice fans like most?

Jamba Juice fans show strongest brand affinity for Smoothie King (20.47×), Pressed Juicery (56.27×), and Tropical Smoothie Cafe (17.03×) over the country average.

04

Where do Jamba Juice fans live in United States?

Jamba Juice fans in United States are most concentrated in California (reach ~3M), Texas (reach ~400K), and Oregon (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Jamba Juice fans also like?

Beyond Jamba Juice itself, the audience over-indexes on Pressed Juicery (56.27×), Tropical Smoothie Cafe (17.03×), Simple & Easy Recipes (37.5×), and Panda Express (3.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soft drinks audiences in United States

See Jamba Juice audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jamba Juice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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