Jamba Juice Audience in United States

Jamba Juice logo

Jamba Juice has an estimated audience of 5,220,509 people in United States. 65.8% are female, 34.2% are male, average age 36.5. Top regions: California, Texas, Oregon. Top brand affinities: Smoothie King, Pressed Juicery, Tropical Smoothie Cafe, Simple & Easy Recipes, Panda Express.

The average Jamba Juice fan in United States is 36.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Oregon. Top brand affinities include Smoothie King, Pressed Juicery, Tropical Smoothie Cafe, with strongest over-indexing on Smoothie King (20.47× the country average). Demographically, the Jamba Juice audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Healthy Lifestyle, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

Demographics of Jamba Juice fans

Demographic split for Jamba Juice audience in United States
MetricValue
Female65.8%
Male34.2%
Average age36.5
Estimated audience size5,220,509

Audience persona

The typical Jamba Juice fan in United States is more female, around 36.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Smoothie King.

Top regions in United States

Top regions ranked by reach for Jamba Juice in United States
RegionReachAffinity
California3,308,4375.76×
Texas447,6511×
Oregon300,3495.02×
Arizona287,2022.69×
Washington247,9082.37×
Utah213,2544.56×
Illinois177,8821.02×
Hawaii177,7357.92×
Nevada171,4283.4×
Florida159,3740.45×
Colorado147,7021.8×
New York104,7180.36×
Idaho82,7163.16×
Minnesota79,7781.07×
Georgia57,4940.36×
Tennessee55,5520.53×
North Carolina53,2660.34×
New Jersey51,1570.39×
Pennsylvania48,2870.27×
Wisconsin46,6170.59×
Maryland45,7740.51×
Virginia39,5620.31×
Ohio29,2620.18×
Oklahoma28,6470.49×
Michigan27,8420.2×
Massachusetts23,6180.23×
Indiana23,0000.24×
New Mexico17,5350.67×
Kansas16,8690.41×
Missouri15,3630.18×
South Carolina15,3330.2×
Connecticut13,8320.26×
Louisiana10,4870.16×
Iowa10,4560.24×
Washington, District of Columbia10,3410.66×
Nebraska10,1550.39×
Alabama10,1110.14×
Kentucky9,3740.14×
Arkansas8,7250.2×
Mississippi6,6510.15×
Delaware4,8900.34×
Montana3,7850.26×
Rhode Island2,9060.17×
New Hampshire2,6930.13×
South Dakota2,5370.21×
West Virginia2,3030.09×
Maine1,9980.11×
Wyoming1,8630.24×
North Dakota1,8090.17×
Alaska1,5900.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jamba Juice audience
BrandAffinityCategory
Smoothie King20.47×Food & Beverages
Pressed Juicery56.27×Food & Beverages
Tropical Smoothie Cafe17.03×Food & Beverages
Simple & Easy Recipes37.5×Food & Beverages
Panda Express3.74×Food & Beverages
Planet Smoothie24.23×Food & Beverages
Cold Stone Creamery7.4×Food & Beverages
Robeks31.64×Food & Beverages
Boost Juice34.22×Food & Beverages
Ryan Higa29.54×Internet & Social Media
Forrest Gump6.77×Movies & TV
Once upon a time9.33×Movies & TV
Starbucks1.72×Food & Beverages
Smoothie3.43×Food & Beverages
Juice Beauty19.5×Beauty & Wellness
Subway1.77×Food & Beverages
Burger King1.68×Food & Beverages
Fruit Ninja9.22×Games
Taco Bell1.51×Food & Beverages
Cook Out (restaurant)5.31×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jamba Juice audience
TraitClusterScore
Healthy LifestyleBALANCE2.69
Convenience OrientationPREMIUM1.98
LGBTQ+ IdentityOPEN1.96
SustainabilityBALANCE1.95
IndulgenceJOY1.55
Luxury OrientationPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Jamba Juice
CountryShare
United States86.0%
Philippines1.7%
India1.3%

See Jamba Juice audiences in other countries

More Soft drinks audiences in United States

Frequently asked questions

How many fans does Jamba Juice have in United States?

Jamba Juice has an estimated audience of 5,220,509 people in United States, concentrated in California and Texas.

What is the gender split and age of Jamba Juice fans?

65.8% of Jamba Juice fans are female, 34.2% are male, with an average age of 36.5 years.

Which brands do Jamba Juice fans like most?

Jamba Juice fans show strongest brand affinity for Smoothie King (20.47×), Pressed Juicery (56.27×), and Tropical Smoothie Cafe (17.03×) over the country average.

Where do Jamba Juice fans live in United States?

Jamba Juice fans in United States are most concentrated in California (reach 3,308,437), Texas (reach 447,651), and Oregon (reach 300,349). These three regions account for the largest share of the active audience.

What other brands do Jamba Juice fans also like?

Beyond Jamba Juice itself, the audience over-indexes on Pressed Juicery (56.27×), Tropical Smoothie Cafe (17.03×), Simple & Easy Recipes (37.5×), and Panda Express (3.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jamba Juice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.