Pepsi Audience in United States

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Pepsi has an estimated audience of 3,531,492 people in United States. 46.1% are female, 53.9% are male, average age 36.5. Top regions: California, Texas, Florida. Top brand affinities: Televisions, Food and drink, Scooby-Doo, Friends, Food.

The average Pepsi fan in United States is 36.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Televisions, Food and drink, Scooby-Doo, with strongest over-indexing on Televisions (2.2× the country average). Demographically, the Pepsi audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Convenience Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

Demographics of Pepsi fans

Demographic split for Pepsi audience in United States
MetricValue
Female46.1%
Male53.9%
Average age36.5
Estimated audience size3,531,492

Audience persona

The typical Pepsi fan in United States is balanced, around 36.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Televisions.

Top regions in United States

Top regions ranked by reach for Pepsi in United States
RegionReachAffinity
California395,8081.02×
Texas304,5851×
Florida227,7090.95×
New York195,6380.99×
Illinois144,9561.23×
North Carolina138,1381.3×
Ohio130,7451.2×
Pennsylvania129,7511.09×
Georgia112,3671.03×
Michigan106,2711.15×
Indiana95,7611.48×
Virginia92,1991.07×
New Jersey81,3460.91×
Tennessee73,9051.04×
Missouri72,7321.28×
Arizona71,2430.99×
Washington65,9360.93×
South Carolina61,2591.15×
Maryland60,0550.99×
Wisconsin59,5431.12×
Kentucky57,9031.31×
Colorado56,9511.02×
Massachusetts52,9200.76×
Minnesota49,1690.97×
Oklahoma48,5621.24×
Alabama46,4390.94×
Louisiana37,8470.83×
Oregon36,0250.89×
Iowa34,7051.19×
Nevada32,2310.94×
Kansas31,9661.15×
Connecticut30,4540.86×
Utah30,2360.96×
Arkansas27,8460.96×
Mississippi25,7120.88×
West Virginia19,3451.18×
Nebraska19,1601.08×
Idaho16,6510.94×
New Mexico16,0400.91×
Hawaii11,1780.74×
Maine10,5560.83×
New Hampshire10,0020.72×
Delaware9,2310.95×
Rhode Island8,6840.77×
Montana8,1210.83×
Washington, District of Columbia7,4960.71×
Wyoming7,2651.39×
North Dakota6,7660.93×
South Dakota6,5990.81×
Alaska5,2960.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pepsi audience
BrandAffinityCategory
Televisions2.2×Technology & Electronics
Food and drink1.57×Food & Beverages
Scooby-Doo3.58×Movies & TV
Friends2.2×Movies & TV
Food1.54×Food & Beverages
United States1.7×Travel & Leisure
Video games1.9×Games
Movies1.51×Movies & TV
Final Destination2.94×Movies & TV
Rock music1.83×Music & Radio
Dollar General2.37×Shopping
Computers1.67×Technology & Electronics
Florida2.19×Travel & Leisure
Outdoor recreation1.52×Sports
Pizza Hut2.41×Food & Beverages
Comedy movies1.68×Movies & TV
Freight transport2.64×Cars & Mobility
Android (operating system)1.92×Technology & Electronics
Concurrent Versions System2.41×Technology & Electronics
Tim Horton5.01×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pepsi audience
TraitClusterScore
Convenience OrientationPREMIUM1.67
ExtroversionTHRILL1.25
Career OrientationPOWER1.23
IndulgenceJOY1.18
LGBTQ+ IdentityOPEN1.17
Social Media UsageJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for Pepsi
CountryShare
United States20.6%
Mexico5.0%
Brazil4.5%

See Pepsi audiences in other countries

More Soft drinks audiences in United States

Frequently asked questions

How many fans does Pepsi have in United States?

Pepsi has an estimated audience of 3,531,492 people in United States, concentrated in California and Texas.

What is the gender split and age of Pepsi fans?

46.1% of Pepsi fans are female, 53.9% are male, with an average age of 36.5 years.

Which brands do Pepsi fans like most?

Pepsi fans show strongest brand affinity for Televisions (2.2×), Food and drink (1.57×), and Scooby-Doo (3.58×) over the country average.

Where do Pepsi fans live in United States?

Pepsi fans in United States are most concentrated in California (reach 395,808), Texas (reach 304,585), and Florida (reach 227,709). These three regions account for the largest share of the active audience.

What other brands do Pepsi fans also like?

Beyond Pepsi itself, the audience over-indexes on Food and drink (1.57×), Scooby-Doo (3.58×), Friends (2.2×), and Food (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pepsi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.