Pepsi Audience in Germany
Pepsi has an estimated audience of 482,145 people in Germany. 40.0% are female, 60.0% are male, average age 33.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Chicken (food), Fried chicken, Burger King, Carpet cleaning, KFC.
The average Pepsi fan in Germany is 33.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Chicken (food), Fried chicken, Burger King, with strongest over-indexing on Chicken (food) (14.94× the country average). Demographically, the Pepsi audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Soft drinks
Demographics of Pepsi fans
| Metric | Value |
|---|---|
| Female | 40.0% |
| Male | 60.0% |
| Average age | 33.6 |
| Estimated audience size | 482,145 |
Audience persona
The typical Pepsi fan in Germany is more male, around 33.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Chicken (food).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 119,344 | 1.13× |
| Bayern | 82,596 | 1.07× |
| Baden-Württemberg | 69,895 | 1.06× |
| Niedersachsen | 48,402 | 1.03× |
| Hessen | 46,614 | 1.27× |
| Rheinland-Pfalz | 25,997 | 1.08× |
| Berlin | 23,847 | 1.11× |
| Sachsen | 19,793 | 0.84× |
| Schleswig-Holstein | 17,097 | 0.99× |
| Brandenburg | 12,748 | 0.85× |
| Hamburg | 12,351 | 1.13× |
| Sachsen-Anhalt | 10,474 | 0.84× |
| Thüringen | 9,476 | 0.77× |
| Mecklenburg-Vorpommern | 7,770 | 0.84× |
| Saarland | 5,544 | 0.94× |
| Bremen | 4,350 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chicken (food) | 14.94× | Food & Beverages |
| Fried chicken | 18.97× | Food & Beverages |
| Burger King | 5.31× | Food & Beverages |
| Carpet cleaning | 12.97× | Home & Garden |
| KFC | 6.39× | Food & Beverages |
| Chicken nugget | 20.01× | Food & Beverages |
| Pizza Hut | 10.67× | Food & Beverages |
| Sprite (soft drink) | 21.64× | Food & Beverages |
| Subway | 5.32× | Food & Beverages |
| Chicken fingers | 18.97× | Food & Beverages |
| Buffalo wing | 14.5× | Food & Beverages |
| Galatasaray S.K. | 3.29× | Sports |
| Soft drinks | 4.76× | Food & Beverages |
| Fanta | 15.31× | Food & Beverages |
| TikTok | 1.97× | Internet & Social Media |
| Business and industry | 1.51× | Business & Career |
| Food | 1.58× | Food & Beverages |
| Sports | 1.58× | Sports |
| McDonald's | 2.9× | Food & Beverages |
| FIFA World Cup | 1.95× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 4.38 |
| Convenience Orientation | PREMIUM | 1.49 |
| Sustainability | BALANCE | 1.32 |
| Indulgence | JOY | 1.32 |
| Price Sensitivity | PREMIUM | 1.26 |
| Luxury Orientation | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| Mexico | 5.0% |
| Brazil | 4.5% |
See Pepsi audiences in other countries
More Soft drinks audiences in Germany
- Coca-Cola (1,770,143)
- Punica (739,198)
- Fritz-Kola (610,761)
- Squirt (soft drink) (594,016)
- Dr Pepper (506,447)
Frequently asked questions
How many fans does Pepsi have in Germany?
Pepsi has an estimated audience of 482,145 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pepsi fans?
40.0% of Pepsi fans are female, 60.0% are male, with an average age of 33.6 years.
Which brands do Pepsi fans like most?
Pepsi fans show strongest brand affinity for Chicken (food) (14.94×), Fried chicken (18.97×), and Burger King (5.31×) over the country average.
Where do Pepsi fans live in Germany?
Pepsi fans in Germany are most concentrated in Nordrhein-Westfalen (reach 119,344), Bayern (reach 82,596), and Baden-Württemberg (reach 69,895). These three regions account for the largest share of the active audience.
What other brands do Pepsi fans also like?
Beyond Pepsi itself, the audience over-indexes on Fried chicken (18.97×), Burger King (5.31×), Carpet cleaning (12.97×), and KFC (6.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pepsi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.