Rascasse Audience Intelligence

Squirt (soft drink) Target Market in Germany

A data profile of the people who buy, follow and care about Squirt (soft drink) in Germany — modelled from more than twelve digital signal sources. Squirt (soft drink) has an estimated audience of 607,863 people in Germany.

#3among Soft drinks in Germany#1315among Brand in Germany#472in Food & Beverages

The average Squirt (soft drink) fan in Germany is 27.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Squirt (soft drink) profile in Germany.

Audience size
608K
in Germany
Gender
43.0%♀
57.0% male
Age
27.4
average years
Country rank
#9993
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Squirt (soft drink)

43.0% are female, 57.0% are male, average age 27.4.

Fig. 02

Gender split

43.0%
Female
57.0%
Male
Demographic split for Squirt (soft drink) audience in Germany
MetricValue
Female43.0%
Male57.0%
Average age27.4
Estimated audience size607,863
Fig. 03

Age distribution

Ø 27.4
average years
Age distribution of the Squirt (soft drink) audience in Germany
Age bracketShare%
16-1935%
20-2946%
30-3919%
40-490%
50+0%
Fig. 04

Worldwide distribution

23.5%

of the worldwide Squirt (soft drink) audience comes from Germany.

Worldwide audience distribution share by country for Squirt (soft drink)
CountryShare
United States61.1%
Germany23.5%
Italy15.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Squirt (soft drink) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Squirt (soft drink) customers by region in Germany
#RegionReachAffinity×
01Hessen~60K1.33×
02Sachsen~30K1.12×
03Bayern~100K1.10×
04Niedersachsen~60K1.05×
05Baden-Württemberg~80K1.03×
06Brandenburg~20K1.02×
07Sachsen-Anhalt~20K1.02×
08Nordrhein-Westfalen~100K1.01×
09Thüringen~20K1.01×
10Schleswig-Holstein~20K0.98×
11Rheinland-Pfalz~30K0.96×
12Mecklenburg-Vorpommern~10K0.93×
13Saarland~7K0.91×
14Berlin~20K0.90×
15Hamburg~10K0.87×
16Bremen~4K0.80×
Fig. 06

Affinity by region

Affinity by region — Squirt (soft drink), Germany
0.80×1.00×1.33×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Squirt (soft drink). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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