Fanta Audience in Germany
Fanta has an estimated audience of 491,360 people in Germany. 48.1% are female, 51.9% are male, average age 35.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Chicken (food), Fried chicken, Burger King, Sprite (soft drink), Chicken nugget.
The average Fanta fan in Germany is 35.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Chicken (food), Fried chicken, Burger King, with strongest over-indexing on Chicken (food) (14.88× the country average). Demographically, the Fanta audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Soft drinks
Demographics of Fanta fans
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 35.2 |
| Estimated audience size | 491,360 |
Audience persona
The typical Fanta fan in Germany is balanced, around 35.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Chicken (food).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 129,494 | 1.2× |
| Bayern | 78,950 | 1× |
| Baden-Württemberg | 75,411 | 1.12× |
| Niedersachsen | 54,356 | 1.14× |
| Hessen | 41,128 | 1.1× |
| Rheinland-Pfalz | 24,627 | 1× |
| Berlin | 22,894 | 1.04× |
| Sachsen | 20,844 | 0.86× |
| Schleswig-Holstein | 17,135 | 0.97× |
| Brandenburg | 13,830 | 0.91× |
| Hamburg | 11,882 | 1.07× |
| Thüringen | 10,887 | 0.87× |
| Sachsen-Anhalt | 10,643 | 0.84× |
| Mecklenburg-Vorpommern | 7,588 | 0.81× |
| Saarland | 5,893 | 0.98× |
| Bremen | 4,566 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chicken (food) | 14.88× | Food & Beverages |
| Fried chicken | 18.89× | Food & Beverages |
| Burger King | 5.03× | Food & Beverages |
| Sprite (soft drink) | 28.45× | Food & Beverages |
| Chicken nugget | 19.99× | Food & Beverages |
| KFC | 6.02× | Food & Beverages |
| Pizza Hut | 10.31× | Food & Beverages |
| Chicken fingers | 19.64× | Food & Beverages |
| Subway | 4.96× | Food & Beverages |
| Buffalo wing | 14.44× | Food & Beverages |
| Galatasaray S.K. | 3.04× | Sports |
| Coca-Cola | 7.29× | Food & Beverages |
| Business and industry | 1.51× | Business & Career |
| Texas Roadhouse | 38.48× | Food & Beverages |
| Pepsi | 13.5× | Food & Beverages |
| Goldies | 5.69× | Food & Beverages |
| Soft drinks | 4.06× | Food & Beverages |
| Spezi | 11.39× | Food & Beverages |
| The Taste | 12.82× | Food & Beverages |
| Chicken sandwich | 27.27× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.88 |
| Urban Lifestyle | OPEN | 1.35 |
| Indulgence | JOY | 1.23 |
| Sustainability | BALANCE | 1.22 |
| Luxury Orientation | PREMIUM | 1.13 |
| Sports Activity | POWER | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 13.6% |
| United States | 12.8% |
| Germany | 6.5% |
See Fanta audiences in other countries
More Soft drinks audiences in Germany
- Coca-Cola (1,770,143)
- Punica (739,198)
- Fritz-Kola (610,761)
- Squirt (soft drink) (594,016)
- Dr Pepper (506,447)
Frequently asked questions
How many fans does Fanta have in Germany?
Fanta has an estimated audience of 491,360 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fanta fans?
48.1% of Fanta fans are female, 51.9% are male, with an average age of 35.2 years.
Which brands do Fanta fans like most?
Fanta fans show strongest brand affinity for Chicken (food) (14.88×), Fried chicken (18.89×), and Burger King (5.03×) over the country average.
Where do Fanta fans live in Germany?
Fanta fans in Germany are most concentrated in Nordrhein-Westfalen (reach 129,494), Bayern (reach 78,950), and Baden-Württemberg (reach 75,411). These three regions account for the largest share of the active audience.
What other brands do Fanta fans also like?
Beyond Fanta itself, the audience over-indexes on Fried chicken (18.89×), Burger King (5.03×), Sprite (soft drink) (28.45×), and Chicken nugget (19.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fanta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.