Rascasse Audience Intelligence

Fanta Target Market in Germany

A data profile of the people who buy, follow and care about Fanta in Germany — modelled from more than twelve digital signal sources. Fanta has an estimated audience of 492,451 people in Germany.

#6among Soft drinks in Germany#1548among Brand in Germany#575in Food & Beverages

The average Fanta fan in Germany is 35.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Chicken (food), Fried chicken, Burger King, with strongest over-indexing on Chicken (food) (14.88× the country average).

Demographically, the Fanta audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Need for Security, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fanta fan in Germany is balanced, around 35.2 years old, with strong Need for Security tendencies and a notable affinity for Chicken (food).

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fanta profile in Germany.

Audience size
492K
in Germany
Gender
48.1%♀
51.9% male
Age
35.2
average years
Country rank
#11887
Brand in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fanta

48.1% are female, 51.9% are male, average age 35.2.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Fanta audience in Germany
MetricValue
Female48.1%
Male51.9%
Average age35.2
Estimated audience size492,451
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Fanta audience in Germany
Age bracketShare%
16-1931%
20-2921%
30-3918%
40-4917%
50+14%
Fig. 04

Worldwide distribution

6.5%

of the worldwide Fanta audience comes from Germany.

Worldwide audience distribution share by country for Fanta
CountryShare
Brazil13.6%
United States12.8%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fanta audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fanta customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.17×
02Niedersachsen~50K1.11×
03Baden-Württemberg~70K1.10×
04Hessen~40K1.08×
05Bremen~5K1.08×
06Hamburg~10K1.05×
07Rheinland-Pfalz~20K1.01×
08Saarland~6K1.01×
09Berlin~20K0.98×
10Schleswig-Holstein~20K0.98×
11Bayern~80K0.97×
12Brandenburg~10K0.92×
13Thüringen~10K0.91×
14Sachsen-Anhalt~10K0.89×
15Sachsen~20K0.88×
16Mecklenburg-Vorpommern~8K0.88×
Fig. 06

Affinity by region

Affinity by region — Fanta, Germany
0.88×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fanta audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fanta audience
#·InterestCategoryAffinity×
01Texas RoadhouseFood & Beverages38.48×
02Sprite (soft drink)Food & Beverages28.45×
03Chicken nuggetFood & Beverages19.99×
04Chicken fingersFood & Beverages19.64×
05Fried chickenFood & Beverages18.89×
06Chicken (food)Food & Beverages14.88×
07Buffalo wingFood & Beverages14.44×
08PepsiFood & Beverages13.50×
09The TasteFood & Beverages12.82×
10SpeziFood & Beverages11.39×
11Pizza HutFood & Beverages10.31×
12Haus des DönersFood & Beverages6.54×
13KFCFood & Beverages6.02×
14GoldiesFood & Beverages5.69×
15Burger KingFood & Beverages5.03×
16SubwayFood & Beverages4.96×
17Soft drinksFood & Beverages4.06×
18Galatasaray S.K.Sports3.04×
19McDonald'sFood & Beverages2.66×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fanta audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fanta audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.54×
Social Media UsageJOY1.18×
Healthy LifestyleBALANCE1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fanta audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.68×
MindfulnessBALANCE0.70×
Urban LifestyleOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fanta's target market in Germany?

Fanta's target market in Germany covers an estimated 492,451 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fanta customers?

48.1% of the Fanta audience are female, 51.9% are male, with an average age of 35.2 years.

03

Which brands do Fanta fans like most?

Fanta fans show strongest brand affinity for Chicken (food) (14.88×), Fried chicken (18.89×), and Burger King (5.03×) over the country average.

04

Where do Fanta fans live in Germany?

Fanta fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Fanta fans also like?

Beyond Fanta itself, the audience over-indexes on Fried chicken (18.89×), Burger King (5.03×), Sprite (soft drink) (28.45×), and Chicken nugget (19.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soft drinks audiences in Germany

See Fanta audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fanta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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