Rascasse Audience Intelligence

Spezi Target Market in Germany

A data profile of the people who buy, follow and care about Spezi in Germany — modelled from more than twelve digital signal sources. Spezi has an estimated audience of 658,776 people in Germany.

#1217among Brand in Germany#441in Food & Beverages

The average Spezi fan in Germany is 36.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Papa John's Pizza, Lemonade, McCafé, with strongest over-indexing on Papa John's Pizza (23.91× the country average).

Demographically, the Spezi audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Spezi fan in Germany is balanced, around 36.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Papa John's Pizza.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spezi profile in Germany.

Audience size
659K
in Germany
Gender
48.5%♀
51.5% male
Age
36.8
average years
Country rank
#9309
Brand in Germany
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Spezi

48.5% are female, 51.5% are male, average age 36.8.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Spezi audience in Germany
MetricValue
Female48.5%
Male51.5%
Average age36.8
Estimated audience size658,776
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Spezi audience in Germany
Age bracketShare%
16-1922%
20-2924%
30-3922%
40-4920%
50+13%
Fig. 04

Worldwide distribution

70.3%

of the worldwide Spezi audience comes from Germany.

Worldwide audience distribution share by country for Spezi
CountryShare
Germany70.3%
United States4.1%
Austria3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spezi audience in Germany is strongest.

Fig. 05

Top regions by affinity

Spezi customers by region in Germany
#RegionReachAffinity×
01Sachsen~50K1.44×
02Sachsen-Anhalt~20K1.27×
03Thüringen~20K1.27×
04Brandenburg~20K1.19×
05Bayern~100K1.15×
06Mecklenburg-Vorpommern~10K1.09×
07Berlin~30K0.97×
08Niedersachsen~60K0.96×
09Nordrhein-Westfalen~100K0.94×
10Hessen~40K0.88×
11Baden-Württemberg~80K0.86×
12Rheinland-Pfalz~30K0.82×
13Hamburg~10K0.82×
14Saarland~6K0.82×
15Bremen~4K0.81×
16Schleswig-Holstein~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Spezi, Germany
0.77×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spezi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spezi audience
#·InterestCategoryAffinity×
01Papa John's PizzaFood & Beverages23.91×
02Barbara d'UrsoMusic & Radio21.61×
03LemonadeFood & Beverages19.96×
04Coca-Cola ZeroFood & Beverages18.55×
05Fried chickenFood & Beverages11.51×
06FantaFood & Beverages11.39×
07McCaféFood & Beverages10.38×
08Joe CockerMusic & Radio7.96×
09Home DeliveryFood & Beverages7.29×
10French friesFood & Beverages7.01×
11Polo Ralph LaurenFashion & Accessoires6.87×
12Five GuysFood & Beverages5.63×
13KFCFood & Beverages5.35×
14Coca-ColaFood & Beverages5.19×
15SandwichFood & Beverages4.91×
16Pizza HutFood & Beverages4.90×
17Google FlightsTravel & Leisure4.78×
18SubwayFood & Beverages2.63×
19Burger KingFood & Beverages2.54×
20FC Bayern MunichSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spezi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spezi audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.24×
IndulgenceJOY1.58×
Urban LifestyleOPEN1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spezi audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
CreativityOPEN0.80×
DIY MentalityTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Spezi's target market in Germany?

Spezi's target market in Germany covers an estimated 658,776 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Spezi customers?

48.5% of the Spezi audience are female, 51.5% are male, with an average age of 36.8 years.

03

Which brands do Spezi fans like most?

Spezi fans show strongest brand affinity for Papa John's Pizza (23.91×), Lemonade (19.96×), and McCafé (10.38×) over the country average.

04

Where do Spezi fans live in Germany?

Spezi fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Spezi fans also like?

Beyond Spezi itself, the audience over-indexes on Lemonade (19.96×), McCafé (10.38×), Fried chicken (11.51×), and KFC (5.35×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Spezi audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Spezi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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