Spezi Audience in Germany
Spezi has an estimated audience of 637,528 people in Germany. 48.4% are female, 51.6% are male, average age 36.8. Top brand affinities: Google Flights, KFC, Jan Smit (singer), McCafé, Lemonade.
Top brand affinities include Google Flights, KFC, Jan Smit (singer), with strongest over-indexing on Google Flights (6.84× the country average). Demographically, the Spezi audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
Category: Food & Beverages · Type: Product · Subtype: Soft drinks
Demographics of Spezi fans
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 36.8 |
| Estimated audience size | 637,528 |
Audience persona
The typical Spezi fan in Germany is balanced, around 36.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Google Flights.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Flights | 6.84× | Travel & Leisure |
| KFC | 5.23× | Food & Beverages |
| Jan Smit (singer) | 34.69× | Music & Radio |
| McCafé | 9.95× | Food & Beverages |
| Lemonade | 13.02× | Food & Beverages |
| Burger King | 2.7× | Food & Beverages |
| Fanta | 12.78× | Food & Beverages |
| Fried chicken | 8.06× | Food & Beverages |
| FC Bayern Munich | 1.74× | Sports |
| Hygiene | 2.71× | Beauty & Wellness |
| Drop shipping | 2.54× | Shopping |
| Sprite (soft drink) | 12.42× | Food & Beverages |
| Coca-Cola Zero | 16.2× | Food & Beverages |
| Home Delivery | 6.85× | Food & Beverages |
| Sex and the City | 2.68× | Movies & TV |
| North Rhine-Westphalia | 1.91× | Travel & Leisure |
| Ryanair | 1.82× | Travel & Leisure |
| Soft drinks | 2.89× | Food & Beverages |
| Coca-Cola | 4.89× | Food & Beverages |
| French fries | 4.28× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.01 |
| Urban Lifestyle | OPEN | 1.64 |
| Sustainability | BALANCE | 1.32 |
| Indulgence | JOY | 1.32 |
| Sports Activity | POWER | 1.2 |
| Individualism | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 69.7% |
| United States | 4.3% |
| Austria | 4.0% |
See Spezi audiences in other countries
More Soft drinks audiences in Germany
- Coca-Cola (1,770,143)
- Punica (739,198)
- Fritz-Kola (610,761)
- Squirt (soft drink) (594,016)
- Dr Pepper (506,447)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Spezi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.