Spezi Audience in Germany
Spezi has an estimated audience of 637,528 people in Germany. 48.4% are female, 51.6% are male, average age 36.8. Top brand affinities: Gil Ofarim, Roger Daltrey, Progressive rock, Artistic inspiration, Joko Winterscheidt.
Top brand affinities include Gil Ofarim, Roger Daltrey, Progressive rock, with strongest over-indexing on Gil Ofarim (4.3× the country average). Demographically, the Spezi audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
Category: Food & Beverages · Type: Product · Subtype: Soft drinks
Demographics of Spezi fans
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 36.8 |
| Estimated audience size | 637,528 |
Audience persona
The typical Spezi fan in Germany is balanced, around 36.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Gil Ofarim.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 4.3× | Music & Radio |
| Roger Daltrey | 12.78× | Movies & TV |
| Progressive rock | 2.22× | Music & Radio |
| Artistic inspiration | 1.56× | Arts & Culture |
| Joko Winterscheidt | 4.89× | Movies & TV |
| Stradivarius | 1.64× | Shopping |
| Arnold Palmer | 12.42× | Sports |
| Natural rubber | 1.82× | Cars & Mobility |
| Škoda Kodiaq | 1.56× | Cars & Mobility |
| Home Delivery | 1.88× | Food & Beverages |
| Picnic | 2.15× | Kids & Family |
| OpenJDK | 6.04× | |
| Corfu (regional unit) | 1.79× | Travel & Leisure |
| Keeper (password manager) | 2.39× | Technology & Electronics |
| Low-carbon emission | 3.34× | Politics & Society |
| Stamp collecting | 2.65× | Home & Garden |
| Graham Greene (actor) | 1.99× | |
| Buddy – The Buddy Holly Story | 2.36× | Music & Radio |
| Emil Nolde | 2.54× | Arts & Culture |
| Oktay Kaynarca | 3.4× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.01 |
| Urban Lifestyle | OPEN | 1.64 |
| Sustainability | BALANCE | 1.32 |
| Indulgence | JOY | 1.32 |
| Sports Activity | POWER | 1.2 |
| Individualism | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 69.7% |
| United States | 4.3% |
| Austria | 4.0% |
See Spezi audiences in other countries
More Soft drinks audiences in Germany
- Coca-Cola (1,770,143)
- Punica (739,198)
- Fritz-Kola (610,761)
- Squirt (soft drink) (594,016)
- Dr Pepper (506,447)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Spezi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.