Rascasse Audience Intelligence

Home Delivery Audience in Germany

A data profile of the people who buy, follow and care about Home Delivery in Germany — modelled from more than twelve digital signal sources. Home Delivery has an estimated audience of 1,130,622 people in Germany.

#2903among Topic in Germany#280in Food & Beverages

The average Home Delivery fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Take-out, Pizza delivery, Chicken (food), with strongest over-indexing on Take-out (12.2× the country average).

Demographically, the Home Delivery audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Home Delivery fan in Germany is more female, around 37.2 years old, with strong Indulgence tendencies and a notable affinity for Take-out.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home Delivery profile in Germany.

Audience size
1.1M
in Germany
Gender
58.5%♀
41.5% male
Age
37.2
average years
Country rank
#5844
Topic in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home Delivery fans

58.5% are female, 41.5% are male, average age 37.2.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Home Delivery audience in Germany
MetricValue
Female58.5%
Male41.5%
Average age37.2
Estimated audience size1,130,622
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Home Delivery audience in Germany
Age bracketShare%
16-1922%
20-2922%
30-3922%
40-4920%
50+14%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Home Delivery audience comes from Germany.

Worldwide audience distribution share by country for Home Delivery
CountryShare
United States10.8%
Brazil8.7%
India5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home Delivery audience in Germany is strongest.

Fig. 05

Top regions by affinity

Home Delivery fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.33×
02Saarland~20K1.21×
03Mecklenburg-Vorpommern~20K1.07×
04Thüringen~30K1.01×
05Sachsen-Anhalt~30K0.99×
06Hessen~80K0.98×
07Brandenburg~30K0.96×
08Sachsen~50K0.92×
09Berlin~50K0.92×
10Hamburg~20K0.92×
11Rheinland-Pfalz~50K0.91×
12Nordrhein-Westfalen~200K0.90×
13Schleswig-Holstein~40K0.90×
14Niedersachsen~100K0.88×
15Bayern~200K0.83×
16Baden-Württemberg~100K0.80×
Fig. 06

Affinity by region

Affinity by region — Home Delivery, Germany
0.80×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Home Delivery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Home Delivery audience
#·InterestCategoryAffinity×
01Chick-fil-AFood & Beverages39.34×
02Wendy'sFood & Beverages36.39×
03Full breakfastFood & Beverages29.72×
04Fish and chipsFood & Beverages24.56×
05Pizza deliveryFood & Beverages22.99×
06Delivery orderFood & Beverages22.41×
07Papa John's PizzaFood & Beverages22.41×
08Fried chickenFood & Beverages18.97×
09Cuisine of the United StatesFood & Beverages18.16×
10Chicken (food)Food & Beverages17.89×
11Online food orderingFood & Beverages15.07×
12CheeseburgerFood & Beverages14.58×
13Take-outFood & Beverages12.20×
14SteakhouseFood & Beverages10.48×
15LunchFood & Beverages9.19×
16FoodserviceFood & Beverages8.71×
17Gourmet FoodsFood & Beverages8.62×
18Haus des DönersFood & Beverages8.42×
19Cooking showFood & Beverages7.16×
20Culinary artArts & Culture6.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Home Delivery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Home Delivery audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.01×
Urban LifestyleOPEN2.78×
Healthy LifestyleBALANCE1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Home Delivery audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.78×
PatriotismCONSERVATISM0.85×
Social Media UsageJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Home Delivery have in Germany?

Home Delivery has an estimated audience of 1,130,622 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Home Delivery fans?

58.5% of Home Delivery fans are female, 41.5% are male, with an average age of 37.2 years.

03

Which brands do Home Delivery fans like most?

Home Delivery fans show strongest brand affinity for Take-out (12.2×), Pizza delivery (22.99×), and Chicken (food) (17.89×) over the country average.

04

Where do Home Delivery fans live in Germany?

Home Delivery fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Home Delivery fans also like?

Beyond Home Delivery itself, the audience over-indexes on Pizza delivery (22.99×), Chicken (food) (17.89×), Online food ordering (15.07×), and Delivery order (22.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Home Delivery audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Home Delivery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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