Home Delivery Audience in Germany
Home Delivery has an estimated audience of 1,130,622 people in Germany. 58.5% are female, 41.5% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Take-out, Pizza delivery, Chicken (food), Online food ordering, Delivery order.
The average Home Delivery fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Take-out, Pizza delivery, Chicken (food), with strongest over-indexing on Take-out (12.2× the country average). Demographically, the Home Delivery audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Home Delivery fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 37.2 |
| Estimated audience size | 1,130,622 |
Audience persona
The typical Home Delivery fan in Germany is more female, around 37.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Take-out.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 221,252 | 0.89× |
| Bayern | 138,266 | 0.76× |
| Baden-Württemberg | 101,767 | 0.66× |
| Niedersachsen | 86,974 | 0.79× |
| Hessen | 84,047 | 0.98× |
| Sachsen | 44,076 | 0.79× |
| Berlin | 43,679 | 0.86× |
| Rheinland-Pfalz | 39,602 | 0.7× |
| Brandenburg | 30,681 | 0.87× |
| Thüringen | 29,692 | 1.03× |
| Schleswig-Holstein | 28,412 | 0.7× |
| Sachsen-Anhalt | 27,859 | 0.95× |
| Mecklenburg-Vorpommern | 26,719 | 1.24× |
| Saarland | 25,063 | 1.81× |
| Bremen | 22,468 | 2.32× |
| Hamburg | 18,211 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Take-out | 12.2× | Food & Beverages |
| Pizza delivery | 22.99× | Food & Beverages |
| Chicken (food) | 17.89× | Food & Beverages |
| Online food ordering | 15.07× | Food & Beverages |
| Delivery order | 22.41× | Food & Beverages |
| Full breakfast | 29.72× | Food & Beverages |
| Fried chicken | 18.97× | Food & Beverages |
| Lunch | 9.19× | Food & Beverages |
| Cuisine of the United States | 18.16× | Food & Beverages |
| Cheeseburger | 14.58× | Food & Beverages |
| Fish and chips | 24.56× | Food & Beverages |
| Steakhouse | 10.48× | Food & Beverages |
| Chick-fil-A | 39.34× | Food & Beverages |
| Foodservice | 8.71× | Food & Beverages |
| Gourmet Foods | 8.62× | Food & Beverages |
| Culinary art | 6.38× | Arts & Culture |
| Cooking show | 7.16× | Food & Beverages |
| Subway | 5.53× | Food & Beverages |
| French fries | 8.72× | Food & Beverages |
| Fast casual restaurants | 7.05× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 4.68 |
| Indulgence | JOY | 2.66 |
| Sports Activity | POWER | 2.07 |
| Healthy Lifestyle | BALANCE | 2.06 |
| Sustainability | BALANCE | 1.79 |
| Urban Lifestyle | OPEN | 1.67 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.8% |
| Brazil | 8.7% |
| India | 5.9% |
See Home Delivery audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Home Delivery have in Germany?
Home Delivery has an estimated audience of 1,130,622 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Home Delivery fans?
58.5% of Home Delivery fans are female, 41.5% are male, with an average age of 37.2 years.
Which brands do Home Delivery fans like most?
Home Delivery fans show strongest brand affinity for Take-out (12.2×), Pizza delivery (22.99×), and Chicken (food) (17.89×) over the country average.
Where do Home Delivery fans live in Germany?
Home Delivery fans in Germany are most concentrated in Nordrhein-Westfalen (reach 221,252), Bayern (reach 138,266), and Baden-Württemberg (reach 101,767). These three regions account for the largest share of the active audience.
What other brands do Home Delivery fans also like?
Beyond Home Delivery itself, the audience over-indexes on Pizza delivery (22.99×), Chicken (food) (17.89×), Online food ordering (15.07×), and Delivery order (22.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Home Delivery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.