A data profile of the people who buy, follow and care about Home Delivery in United Kingdom — modelled from more than twelve digital signal sources. Home Delivery has an estimated audience of 3,069,860 people in United Kingdom.
The average Home Delivery fan in United Kingdom is 45.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Greater London.
Top brand affinities include Cleanliness, Spanish cuisine, Dining Out, with strongest over-indexing on Cleanliness (6.5× the country average).
Demographically, the Home Delivery audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Home Delivery fan in United Kingdom is more female, around 45.5 years old, with strong Indulgence tendencies and a notable affinity for Cleanliness.
The key figures that characterise the Home Delivery profile in United Kingdom.
59.7% are female, 40.3% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 45.5 |
| Estimated audience size | 3,069,860 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Home Delivery audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 10.8% |
| Brazil | 8.7% |
| India | 5.9% |
Where the Home Delivery audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~300K | 1.33× | |
| 02 | Wales | ~200K | 1.14× | |
| 03 | South East | ~500K | 1.11× | |
| 04 | North West | ~400K | 1.11× | |
| 05 | East of England | ~300K | 1.05× | |
| 06 | Scotland | ~300K | 1.04× | |
| 07 | East Midlands | ~200K | 1.04× | |
| 08 | Greater London | ~400K | 0.97× | |
| 09 | Northern Ireland | ~90K | 0.93× | |
| 10 | England | ~2.5M | 0.92× | |
| 11 | North East | ~100K | 0.90× | |
| 12 | West Midlands | ~100K | 0.82× | |
| 13 | Yorkshire and the Humber | ~200K | 0.79× |
The strongest cross-interests of the Home Delivery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Indian fast food | Food & Beverages | 11.07× | ||
| 02 | Spanish cuisine | Food & Beverages | 6.97× | ||
| 03 | Dining Out | Food & Beverages | 6.89× | ||
| 04 | Cleanliness | Home & Garden | 6.50× | ||
| 05 | Greek cuisine | Food & Beverages | 6.40× | ||
| 06 | Delivery order | Food & Beverages | 5.96× | ||
| 07 | German cuisine | Food & Beverages | 5.49× | ||
| 08 | Majestic Wine | Food & Beverages | 5.45× | ||
| 09 | Purchase discount | Shopping | 4.64× | ||
| 10 | Coffee bean | Food & Beverages | 3.95× | ||
| 11 | Kitchen utensil | Home & Garden | 3.54× | ||
| 12 | Expensive Taste | Business & Career | 3.47× | ||
| 13 | Travel Adventures | Travel & Leisure | 2.89× | ||
| 14 | Subway | Food & Beverages | 2.84× | ||
| 15 | Lunch | Food & Beverages | 2.59× | ||
| 16 | Take-out | Food & Beverages | 2.57× | ||
| 17 | Breakfast | Food & Beverages | 2.45× | ||
| 18 | Just Eat | Food & Beverages | 2.38× | ||
| 19 | Meat | Food & Beverages | 2.18× | ||
| 20 | Cuisine | Food & Beverages | 1.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.99× | |
| Convenience Orientation | PREMIUM | 1.55× | |
| Individualism | JOY | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.72× | |
| Patriotism | CONSERVATISM | 0.82× | |
| Risk Appetite | THRILL | 0.85× |
Home Delivery has an estimated audience of 3,069,860 people in United Kingdom, concentrated in England and South East.
59.7% of Home Delivery fans are female, 40.3% are male, with an average age of 45.5 years.
Home Delivery fans show strongest brand affinity for Cleanliness (6.5×), Spanish cuisine (6.97×), and Dining Out (6.89×) over the country average.
Home Delivery fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and Greater London (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Home Delivery itself, the audience over-indexes on Spanish cuisine (6.97×), Dining Out (6.89×), Expensive Taste (3.47×), and Take-out (2.57×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Home Delivery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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